(APM) Questions and Answers | Newest
Updated Study Guide with Accurate
Solutions | Grade A+
• Four dimensions of product management stakeholders -✓✓Business goals,
getting it off the shelf (shipped), getting it built and leveraging support
• ____________ ____________ is an iterative solution development process that
promotes a holistic approach to delighting all stakeholders -✓✓Design thinking
• Desirable, sustainable, feasible and _________ are the four areas of design
thinking -✓✓viable
• Driving product strategy and execution, communicating vision, managing
program backlog all have to do with what APM area? -✓✓Feasible
• What are the 2 populations of Geoffrey Moore's Crossing the Chasm? -✓✓Early
adopters and late adopters
• What is Design Thinking's double diamond? -✓✓Understand the problem, design
the right solution
• What are the two steps of Understanding the Problem in Design Thinking? -
✓✓Discover (diverge), Define (converge)
,• What the two steps of Designing the right solution in Design thinking? -
✓✓Develop (diverge), Deliver (Converge)
• Focuses on the who, what and why, Determines concepts, opinions and values,
assesses value provided and what internal/external customers will pay, influences
marketing and sales is what research area? -✓✓Market Research
• Focuses on the how, observes and evaluates what customers and users do,
determines how customers use or will use the product, influences capabilities and
features is what research area? -✓✓User research
• What research area generally aligns to long-term product development planning
horizons? -✓✓Market research
• T or F. Continuous exploration is market research -✓✓True
• What are the 5 populations of diffusion of innovation? -✓✓Innovators, early
adopters, early majority, later majority and laggards
• What kind of data is: Previously collected and published data, and may or may
not address specific questions -✓✓Secondary data
• What kind of data is: custom designed and implemented to answer specific
questions as best as possible? -✓✓Primary data
• Usage analytics/product telemetry, government data and libraries are all examples
of what kind of data? -✓✓Secondary data
, • A/B testing, questionnaires/surveys are examples of what kind of Primary data? -
✓✓Quantitative
• SImple surveys, Gemba, innovation games and trade studies are examples of
what kind of Primary Data? -✓✓Qualitative
• What of these are considered user research: Usage analytics, government data,
libraries, syndicated/private data? -✓✓syndicated/private data
• Which of these are considered secondary market research? Choice modeling,
conjoint analysis, questionnaires/surveys or A/B testing? -✓✓None - they are all
primary market research
• Builds customer empathy with team doing the research, creates vivid, concrete
language and commitment to solve customers problems, forms the foundation of
innovation by letting you explore 'what you don't know you don't know' are all
strengths of what kind of research? -✓✓Qualitative research
• Is less objective than other market research methods, does not scale to large
numbers of people is not statistically significant are all weaknesses of what kind of
research? -✓✓Qualitative research
• Using segmentation or sampling helps in what area of product management? -
✓✓research, among other areas
• __________ research is often more obtainable and useful with large complex
solutions having: relatively small numbers of customers, a small number of
transactions with each customer, transactions costing hundreds of thousands to
millions of dollars -✓✓Qualitative