MKTG 351 EXAM 3 2026 WITH 100%
ACCURATE ANSWERS
What form of communication persuades buyers with short-term goals?
A. Promotions
B. Advertising
C. Publicity
D. Customer satisfaction surveys - Precise Answer ✔✔A
(CHPT 15)
What is the main focus of a promotional strategy?
A. Convince buyers that the product has a competitive advantage
B. Convince buyers that the product is exclusive
C. Promote the product whether or not it is appealing to the buyers
D. Understand the buyers' wants and needs - Precise Answer ✔✔A
(CHPT 15)
For big purchases and business markets, which promotional mix element would be more
effective?
A. Advertising
B. Social media
C. Personal selling
D. Sales promotions - Precise Answer ✔✔B
(CHPT 15)
How can a company impress on its consumers that they should buy its products?
A. By using marketing channels
B. By lowering its prices
C. By selling the highest quality products
D. By using marketing communication - Precise Answer ✔✔D
(CHPT 15)
Which of the following is likely to happen in the very early stages of the product life cycle?
A. Intensive distribution
B. Premium pricing
C. Informative communication
D. Persuasive communication - Precise Answer ✔✔C
(CHPT 15)
What tactic marketers use to make their offers an intriguing part of their buyers' lives?
, A. Social media
B, Sales promotions
C. Public relations
D. Personal selling - Precise Answer ✔✔A
(CHPT 15)
What tactic marketers use to make their offers an intriguing part of their buyers' lives?
A. Middle stage
B. Maturity stage
C. Introduction stage
D. Decline stage - Precise Answer ✔✔C
(CHPT 15)
In which stage is advertising likely to emphasize building preference for the brand?
A. Introduction
B. Growth
C. Maturity
D. Decline - Precise Answer ✔✔B
(CHPT 15)
What is pull strategy?
A. Manufacturers try to appeal to the end consumers directly
B. Manufacturers try to get channel members to sell their products more aggressively
C. Manufacturers try to influence the suppliers
D. Retailers try to appeal to their consumers - Precise Answer ✔✔A
(CHPT 16)
What is the goal of advertising in the long run?
A. Improve goodwill
B. Increase sales
C. Decrease expenses
D. Improve relationships with customers - Precise Answer ✔✔B
(CHPT 16)
What happens at the beginning of the S-shaped curve when the product is advertised?
A. The response is negative
B. The response is relatively strong
C. None of these options is correct
D. There is not much impact on sales - Precise Answer ✔✔D
(CHPT 16)
On the S-shaped curve, which of the following is on the horizontal axis?
ACCURATE ANSWERS
What form of communication persuades buyers with short-term goals?
A. Promotions
B. Advertising
C. Publicity
D. Customer satisfaction surveys - Precise Answer ✔✔A
(CHPT 15)
What is the main focus of a promotional strategy?
A. Convince buyers that the product has a competitive advantage
B. Convince buyers that the product is exclusive
C. Promote the product whether or not it is appealing to the buyers
D. Understand the buyers' wants and needs - Precise Answer ✔✔A
(CHPT 15)
For big purchases and business markets, which promotional mix element would be more
effective?
A. Advertising
B. Social media
C. Personal selling
D. Sales promotions - Precise Answer ✔✔B
(CHPT 15)
How can a company impress on its consumers that they should buy its products?
A. By using marketing channels
B. By lowering its prices
C. By selling the highest quality products
D. By using marketing communication - Precise Answer ✔✔D
(CHPT 15)
Which of the following is likely to happen in the very early stages of the product life cycle?
A. Intensive distribution
B. Premium pricing
C. Informative communication
D. Persuasive communication - Precise Answer ✔✔C
(CHPT 15)
What tactic marketers use to make their offers an intriguing part of their buyers' lives?
, A. Social media
B, Sales promotions
C. Public relations
D. Personal selling - Precise Answer ✔✔A
(CHPT 15)
What tactic marketers use to make their offers an intriguing part of their buyers' lives?
A. Middle stage
B. Maturity stage
C. Introduction stage
D. Decline stage - Precise Answer ✔✔C
(CHPT 15)
In which stage is advertising likely to emphasize building preference for the brand?
A. Introduction
B. Growth
C. Maturity
D. Decline - Precise Answer ✔✔B
(CHPT 15)
What is pull strategy?
A. Manufacturers try to appeal to the end consumers directly
B. Manufacturers try to get channel members to sell their products more aggressively
C. Manufacturers try to influence the suppliers
D. Retailers try to appeal to their consumers - Precise Answer ✔✔A
(CHPT 16)
What is the goal of advertising in the long run?
A. Improve goodwill
B. Increase sales
C. Decrease expenses
D. Improve relationships with customers - Precise Answer ✔✔B
(CHPT 16)
What happens at the beginning of the S-shaped curve when the product is advertised?
A. The response is negative
B. The response is relatively strong
C. None of these options is correct
D. There is not much impact on sales - Precise Answer ✔✔D
(CHPT 16)
On the S-shaped curve, which of the following is on the horizontal axis?
