ENT 388 EXAM 2026 WITH 100% ACCURATE
ANSWERS
Mark pays payroll.com a monthly subscription fee to access the firm's
cloud-based bookkeeping services. Payroll.com is a(n) ____________ e-
commerce revenue model. - Precise Answer ✔✔Saas
Marketers with complex structures who seek the most control over their
websites would likely choose ___________ e-commerce solutions. -
Precise Answer ✔✔bespoke
An entrepreneur with little website coding and management experience
who wants to get a site up and running quickly would most likely benefit
from a ___________ e-commerce solution. - Precise Answer ✔✔hosted
Which scenario is best described as a 2-sided marketplace? - Precise
Answer ✔✔Musicmix.com is a platform connecting available musicians
with customers seeking music entertainment at events.
All of these scenarios reflect an e-commerce interaction except...
Companies seeking job applicants pay to post available positions on
recruit.com, a site for job seekers.
Carrie sells her used furniture to another consumer through Facebook
Marketplace.
A local doctor's office accepts patient payments through an online
payment portal.
All of these reflect e-commerce interactions. - Precise Answer ✔✔All of
these reflect e-commerce interactions.
,In general, marketing funnels offer all of the following benefits except...
They can replace customer personas for segmentation purposes.
They reflect marketing as a process to develop mutually beneficial, long-
term customer relationships.
They recognize that potential/current customers are at different stages of
the decision-making process.
All of these are benefits that marketing funnels offer. - Precise Answer
✔✔They can replace customer personas for segmentation
A(n) ________________ represents the starting point of the customer
journey. - Precise Answer ✔✔pain point
Compared with simpler frameworks, one advantage of using the
hourglass marketing funnel is ___________________. - Precise Answer
✔✔The hourglass marketing funnel considers stages that simpler
frameworks often overlook or group together.
A(n) __________________________ offers a visual illustration of
touchpoints a typical customer encounters along their path to purchase. -
Precise Answer ✔✔customer journey map
Potential customers must understand how a marketer can fulfill their
need for assessment purposes during the _______________ Google
marketing funnel stage. - Precise Answer ✔✔consideration
An e-commerce marketer's AMT influences which cost consideration
when choosing a Shopify plan? - Precise Answer ✔✔Flat/standard fees
The ____________ Shopify plan is limited to 1 user login. - Precise
, Answer ✔✔Basic
Marketers who sell primarily through social media or in-person events
would be best served by which Shopify plan? - Precise Answer
✔✔Starter
USPS small package discounts begin to apply for clients of which
Shopify plan? - Precise Answer ✔✔Grow
An e-commerce marketer's AOV influences which of the following cost
considerations when choosing a Shopify plan? - Precise Answer
✔✔Percentage of transaction amount fees
Which of the following statements is accurate?
The Shopify Basic plan does not charge a percentage of transaction
amount for online credit card purchases.
The Shopify Advanced plan charges a lower percentage of transaction
amount than the Shopify Basic plan for online credit card purchases.
The Shopify Basic plan charges a lower percentage of transaction
amount than the Shopify Advanced plan for online credit card purchases.
The Shopify Advanced plan does not charge a percentage of transaction
amount for online credit card purchases. - Precise Answer ✔✔The
Shopify Advanced plan charges a lower percentage of transaction
amount than the Shopify Basic plan for online credit card purchases.
_____________ brands typically have a smaller market share but have
revenue growth that outpaces their overall category. - Precise Answer
✔✔Insurgent
_________________ face the challenge of delivering authentic,
ANSWERS
Mark pays payroll.com a monthly subscription fee to access the firm's
cloud-based bookkeeping services. Payroll.com is a(n) ____________ e-
commerce revenue model. - Precise Answer ✔✔Saas
Marketers with complex structures who seek the most control over their
websites would likely choose ___________ e-commerce solutions. -
Precise Answer ✔✔bespoke
An entrepreneur with little website coding and management experience
who wants to get a site up and running quickly would most likely benefit
from a ___________ e-commerce solution. - Precise Answer ✔✔hosted
Which scenario is best described as a 2-sided marketplace? - Precise
Answer ✔✔Musicmix.com is a platform connecting available musicians
with customers seeking music entertainment at events.
All of these scenarios reflect an e-commerce interaction except...
Companies seeking job applicants pay to post available positions on
recruit.com, a site for job seekers.
Carrie sells her used furniture to another consumer through Facebook
Marketplace.
A local doctor's office accepts patient payments through an online
payment portal.
All of these reflect e-commerce interactions. - Precise Answer ✔✔All of
these reflect e-commerce interactions.
,In general, marketing funnels offer all of the following benefits except...
They can replace customer personas for segmentation purposes.
They reflect marketing as a process to develop mutually beneficial, long-
term customer relationships.
They recognize that potential/current customers are at different stages of
the decision-making process.
All of these are benefits that marketing funnels offer. - Precise Answer
✔✔They can replace customer personas for segmentation
A(n) ________________ represents the starting point of the customer
journey. - Precise Answer ✔✔pain point
Compared with simpler frameworks, one advantage of using the
hourglass marketing funnel is ___________________. - Precise Answer
✔✔The hourglass marketing funnel considers stages that simpler
frameworks often overlook or group together.
A(n) __________________________ offers a visual illustration of
touchpoints a typical customer encounters along their path to purchase. -
Precise Answer ✔✔customer journey map
Potential customers must understand how a marketer can fulfill their
need for assessment purposes during the _______________ Google
marketing funnel stage. - Precise Answer ✔✔consideration
An e-commerce marketer's AMT influences which cost consideration
when choosing a Shopify plan? - Precise Answer ✔✔Flat/standard fees
The ____________ Shopify plan is limited to 1 user login. - Precise
, Answer ✔✔Basic
Marketers who sell primarily through social media or in-person events
would be best served by which Shopify plan? - Precise Answer
✔✔Starter
USPS small package discounts begin to apply for clients of which
Shopify plan? - Precise Answer ✔✔Grow
An e-commerce marketer's AOV influences which of the following cost
considerations when choosing a Shopify plan? - Precise Answer
✔✔Percentage of transaction amount fees
Which of the following statements is accurate?
The Shopify Basic plan does not charge a percentage of transaction
amount for online credit card purchases.
The Shopify Advanced plan charges a lower percentage of transaction
amount than the Shopify Basic plan for online credit card purchases.
The Shopify Basic plan charges a lower percentage of transaction
amount than the Shopify Advanced plan for online credit card purchases.
The Shopify Advanced plan does not charge a percentage of transaction
amount for online credit card purchases. - Precise Answer ✔✔The
Shopify Advanced plan charges a lower percentage of transaction
amount than the Shopify Basic plan for online credit card purchases.
_____________ brands typically have a smaller market share but have
revenue growth that outpaces their overall category. - Precise Answer
✔✔Insurgent
_________________ face the challenge of delivering authentic,
