MKTG 351 TEST 3 EXAM 2026 WITH
100% ACCURATE ANSWERS
A(n) _____ is a concept, philosophy, or image.
a) product
b) good
c) idea
d) service
e) issue - Precise Answer ✔✔c
MADD (Mothers Against Drunk Driving) is a nonprofit organization that primarily markets
a) services.
b) ideas.
c) goods.
d) tangible products.
e) features. - Precise Answer ✔✔b
According to the text, a product is defined as
a) anything the customer receives in an exchange.
b) the physical object the customer receives in an exchange.
c) the service that is rendered to a customer.
d) the idea that the customer receives in an exchange.
e) goods and services the customer receives in an exchange. - Precise Answer ✔✔a
To make intangible products more tangible or real to the consumer, marketers often
a) use low prices on intangible goods.
b) use symbols or cues to help symbolize product benefits.
c) use external reference prices.
d) use multiple channels of distribution.
e) offer more support services with such products. - Precise Answer ✔✔b
Which of the following best illustrates how a firm can use a symbol to make an intangible
product more tangible?
a) McDonald's arches
b) Mercedes Benz emblem
c) Nike swoosh
d) Traveler's Insurance umbrella
e) Arrows on Wrigley gum packages - Precise Answer ✔✔d
A light bulb can be considered all of the following except
a) a consumer product.
b) a business product.
c) either a consumer product or a business product.
d) a business product if it is used to light an assembly line in a factory.
,e) a consumer product if it is used to light the office of the board of directors. - Precise Answer
✔✔e
Products are classified as being business or consumer products according to the
a) goals of the organization.
b) buyer's intended use of the product.
c) seller's intended use of the product.
d) location of use.
e) types of outlets from which they are purchased. - Precise Answer ✔✔b
Which of the following is always used to determine the classification of a good?
a) Buyer's intent for using the product
b) Amount of shopping required by the buyer to obtain the product
c) Price of the product
d) Specific product features
e) Industry competitors - Precise Answer ✔✔a
Megan Avakian, who works as a purchasing agent for Greyhound Transport, buys carpeting for
use in an office area at Greyhound. What determines whether this carpeting is a consumer or a
business product?
a) Price
b) Selling organization
c) Terms of the sale
d) Buyer's intended use of the product
e) Benefits the product provides - Precise Answer ✔✔d
Which of the following is most likely to be considered a convenience good?
a) A lamp
b) A haircut
c) Running shoes
d) Gatorade
e) Concert tickets purchased online - Precise Answer ✔✔d
Energizer batteries would be classified as which type of product?
a) Convenience
b) Shopping
c) Specialty
d) Unsought
e) Industrial service - Precise Answer ✔✔a
Products which are relatively inexpensive and frequently purchased with minimal effort are
classified as ___________ products.
a) shopping
b) convenience
c) industrial
d) specialty
e) unsought - Precise Answer ✔✔b
,Dannon Yogurt represents what type of product for most consumers?
a) Convenience
b) Business
c) Shopping
d) Specialty
e) Durable - Precise Answer ✔✔a
Convenience products are
a) relatively inexpensive, frequently purchased items for which buyers exert only minimal
purchasing effort.
b) frequently purchased items for which buyers are willing to exert considerable effort.
c) frequently purchased items that are found in certain retail outlets.
d) items that are expensive but are easy to purchase.
e) items that require some purchase planning and for which the buyer often will not accept
substitutes. - Precise Answer ✔✔a
Which of the following statements does not apply to convenience goods?
a) Consumers are brand loyal to convenience products and are not likely to substitute other
brands.
b) Convenience products require minimal shopping effort.
c) Marketing of convenience products requires intensive exposure of these goods in as many
stores as possible.
d) Consumers tend to feel that the most desirable retail facility for convenience products is the
closest one.
e) Colas, gasoline, and bread are good examples of convenience goods. - Precise Answer ✔✔a
Products for which buyers are willing to spend much time comparing stores and brands for
differences in prices, product features, and services are called ______ products.
a) shopping
b) specialty
c) service
d) convenience
e) unsought - Precise Answer ✔✔a
Shannon Hill needed to buy an airline ticket to visit her parents. She called several airlines to
compare rates and chose a flight on Southwest Air Lines because, for comparable prices, it had
a better reputation for service. For Shannon, this flight is an example of which type of product?
a) Shopping
b) Convenience
c) Specialty
d) Unsought
e) Industrial - Precise Answer ✔✔a
Gap clothing stores sell primarily what type of products?
a) Convenience
b) Shopping
c) Unsought
d) Nondurable
, e) Specialty - Precise Answer ✔✔b
Shopping products have a _____ inventory turnover and need _____ distribution outlets than
convenience goods.
a) similar; more
b) higher; fewer
c) higher; more
d) lower; more
e) lower; fewer - Precise Answer ✔✔e
Buyers do not compare alternatives when shopping for ______ products.
a) convenience
b) specialty
c) shopping
d) unique
e) unsought - Precise Answer ✔✔b
The Carsons are going on a vacation back to Texas. When they lived there, Gwen Carson loved
Blue Bell Cookies. Blue Bell is sold only in Texas. She plans to buy two boxes at the first store
she visits after they arrive. For Gwen, Blue Bell represents a(n) ___________ product.
a) convenience
b) shopping
c) specialty
d) unsought
e) durable - Precise Answer ✔✔c
A specialty product
a) requires minimal effort to purchase.
b) is purchased frequently.
c) requires purchase planning, and the buyer will not accept substitutes.
d) is generally less expensive than other items in the same product class.
e) prompts the purchaser to make comparisons among alternatives. - Precise Answer ✔✔c
David Wilson is an avid collector of Major League Baseball memorabilia. He greatly desires to
own the "special" bat that got the slugger Sammy Sosa a seven-game suspension due to its
illegal contents. This is an example of a(n) ______ product.
a) shopping
b) unique
c) specialty
d) historical
e) unsought - Precise Answer ✔✔c
As Beth and Rob Barker search for a new home, they are interested only in houses built by a
particular builder. This purchase is characteristic of a(n) ___________ product.
a) convenience
b) unsought
c) disposable
d) shopping
100% ACCURATE ANSWERS
A(n) _____ is a concept, philosophy, or image.
a) product
b) good
c) idea
d) service
e) issue - Precise Answer ✔✔c
MADD (Mothers Against Drunk Driving) is a nonprofit organization that primarily markets
a) services.
b) ideas.
c) goods.
d) tangible products.
e) features. - Precise Answer ✔✔b
According to the text, a product is defined as
a) anything the customer receives in an exchange.
b) the physical object the customer receives in an exchange.
c) the service that is rendered to a customer.
d) the idea that the customer receives in an exchange.
e) goods and services the customer receives in an exchange. - Precise Answer ✔✔a
To make intangible products more tangible or real to the consumer, marketers often
a) use low prices on intangible goods.
b) use symbols or cues to help symbolize product benefits.
c) use external reference prices.
d) use multiple channels of distribution.
e) offer more support services with such products. - Precise Answer ✔✔b
Which of the following best illustrates how a firm can use a symbol to make an intangible
product more tangible?
a) McDonald's arches
b) Mercedes Benz emblem
c) Nike swoosh
d) Traveler's Insurance umbrella
e) Arrows on Wrigley gum packages - Precise Answer ✔✔d
A light bulb can be considered all of the following except
a) a consumer product.
b) a business product.
c) either a consumer product or a business product.
d) a business product if it is used to light an assembly line in a factory.
,e) a consumer product if it is used to light the office of the board of directors. - Precise Answer
✔✔e
Products are classified as being business or consumer products according to the
a) goals of the organization.
b) buyer's intended use of the product.
c) seller's intended use of the product.
d) location of use.
e) types of outlets from which they are purchased. - Precise Answer ✔✔b
Which of the following is always used to determine the classification of a good?
a) Buyer's intent for using the product
b) Amount of shopping required by the buyer to obtain the product
c) Price of the product
d) Specific product features
e) Industry competitors - Precise Answer ✔✔a
Megan Avakian, who works as a purchasing agent for Greyhound Transport, buys carpeting for
use in an office area at Greyhound. What determines whether this carpeting is a consumer or a
business product?
a) Price
b) Selling organization
c) Terms of the sale
d) Buyer's intended use of the product
e) Benefits the product provides - Precise Answer ✔✔d
Which of the following is most likely to be considered a convenience good?
a) A lamp
b) A haircut
c) Running shoes
d) Gatorade
e) Concert tickets purchased online - Precise Answer ✔✔d
Energizer batteries would be classified as which type of product?
a) Convenience
b) Shopping
c) Specialty
d) Unsought
e) Industrial service - Precise Answer ✔✔a
Products which are relatively inexpensive and frequently purchased with minimal effort are
classified as ___________ products.
a) shopping
b) convenience
c) industrial
d) specialty
e) unsought - Precise Answer ✔✔b
,Dannon Yogurt represents what type of product for most consumers?
a) Convenience
b) Business
c) Shopping
d) Specialty
e) Durable - Precise Answer ✔✔a
Convenience products are
a) relatively inexpensive, frequently purchased items for which buyers exert only minimal
purchasing effort.
b) frequently purchased items for which buyers are willing to exert considerable effort.
c) frequently purchased items that are found in certain retail outlets.
d) items that are expensive but are easy to purchase.
e) items that require some purchase planning and for which the buyer often will not accept
substitutes. - Precise Answer ✔✔a
Which of the following statements does not apply to convenience goods?
a) Consumers are brand loyal to convenience products and are not likely to substitute other
brands.
b) Convenience products require minimal shopping effort.
c) Marketing of convenience products requires intensive exposure of these goods in as many
stores as possible.
d) Consumers tend to feel that the most desirable retail facility for convenience products is the
closest one.
e) Colas, gasoline, and bread are good examples of convenience goods. - Precise Answer ✔✔a
Products for which buyers are willing to spend much time comparing stores and brands for
differences in prices, product features, and services are called ______ products.
a) shopping
b) specialty
c) service
d) convenience
e) unsought - Precise Answer ✔✔a
Shannon Hill needed to buy an airline ticket to visit her parents. She called several airlines to
compare rates and chose a flight on Southwest Air Lines because, for comparable prices, it had
a better reputation for service. For Shannon, this flight is an example of which type of product?
a) Shopping
b) Convenience
c) Specialty
d) Unsought
e) Industrial - Precise Answer ✔✔a
Gap clothing stores sell primarily what type of products?
a) Convenience
b) Shopping
c) Unsought
d) Nondurable
, e) Specialty - Precise Answer ✔✔b
Shopping products have a _____ inventory turnover and need _____ distribution outlets than
convenience goods.
a) similar; more
b) higher; fewer
c) higher; more
d) lower; more
e) lower; fewer - Precise Answer ✔✔e
Buyers do not compare alternatives when shopping for ______ products.
a) convenience
b) specialty
c) shopping
d) unique
e) unsought - Precise Answer ✔✔b
The Carsons are going on a vacation back to Texas. When they lived there, Gwen Carson loved
Blue Bell Cookies. Blue Bell is sold only in Texas. She plans to buy two boxes at the first store
she visits after they arrive. For Gwen, Blue Bell represents a(n) ___________ product.
a) convenience
b) shopping
c) specialty
d) unsought
e) durable - Precise Answer ✔✔c
A specialty product
a) requires minimal effort to purchase.
b) is purchased frequently.
c) requires purchase planning, and the buyer will not accept substitutes.
d) is generally less expensive than other items in the same product class.
e) prompts the purchaser to make comparisons among alternatives. - Precise Answer ✔✔c
David Wilson is an avid collector of Major League Baseball memorabilia. He greatly desires to
own the "special" bat that got the slugger Sammy Sosa a seven-game suspension due to its
illegal contents. This is an example of a(n) ______ product.
a) shopping
b) unique
c) specialty
d) historical
e) unsought - Precise Answer ✔✔c
As Beth and Rob Barker search for a new home, they are interested only in houses built by a
particular builder. This purchase is characteristic of a(n) ___________ product.
a) convenience
b) unsought
c) disposable
d) shopping
