Journalism – FBLA Exam Questions and Correct Answers

Journalism – FBLA Exam Questions and Correct Answers A short audio or video segment produced to advertise an upcoming news bulletin or news items is called a(n): - Correct Answer teaser News as a product has two important economic features. One feature is that it is "non-excludable" meaning: - Correct Answer Once the news is reported, anyone else can use it, including competitors reporting their version of your news A "hard news" story does what? - Correct Answer Lists the bones of the story When someone does NOT give credit for words and ideas that is called what? - Correct Answer Plagiarism Which government agency requires pharmaceutical ads contain disclosures when broadcast on TV: A) FDA B) FCC C) FBI D) FTC - Correct Answer FDA From a business perspective, all of the following are disadvantages of TV broadcasting EXCEPT: A) Increasing use of DVRs reduces impact of commercials B) Proven success record for promoting mass consumer products C) Audience share is declining due to add fragmentation D) TV shows skew older and lower income - Correct Answer Proven success record for promoting mass consumer products Social media is allowing users to participate in generating news like never before. Pew Research found all of the following to be true E A short audio or video segment produced to advertise an upcoming news bulletin or news items is called a(n): - Correct Answer teaser News as a product has two important economic features. One feature is that it is "non-excludable" meaning: - Correct Answer Once the news is reported, anyone else can use it, including competitors reporting their version of your news A "hard news" story does what? - Correct Answer Lists the bones of the story When someone does NOT give credit for words and ideas that is called what? - Correct Answer Plagiarism Which government agency requires pharmaceutical ads contain disclosures when broadcast on TV: A) FDA B) FCC C) FBI D) FTC - Correct Answer FDA From a business perspective, all of the following are disadvantages of TV broadcasting EXCEPT: A) Increasing use of DVRs reduces impact of commercials B) Proven success record for promoting mass consumer products C) Audience share is declining due to add fragmentation D) TV shows skew older and lower income - Correct Answer Proven success record for promoting mass consumer products Social media is allowing users to participate in generating news like never before. Pew Research found all of the following to be true E