SMAD 101 Final Exam - Prof. Alessi Questions and Correct Answers

SMAD 101 Final Exam - Prof. Alessi Questions and Correct Answers industrialization - Correct Answer the movement from work done by hand using muscle or waterpower in small shops to mass production of goods in factories that used energy sources such as steam power or electricity modernization - Correct Answer the process of change from a society in which people's identities and roles are fixed at birth to a society where people can decide who they want to be, where they want to live, what they want to do, and how they want to present themselves to the world economy of abundance - Correct Answer an economy in which there are as many or more goods available as there are people who want to or have the means to buy them brand name - Correct Answer a word or phrase attached to prepackaged consumer goods so that they can be better promoted to the general public through advertising and so that consumers can distinguish a given product from the competition (ex. Quaker Oats, Pears Soap) local advertising - Correct Answer advertising designed to get people to patronize local stores, businesses, or service providers national advertising - Correct Answer advertising designed to build demand for a nationally available product or service and that is not directing the consumer to local retail or service outlets direct action message - Correct Answer an advertising message designed to get consumers to go to a particular place to do something specific, such as purchasing a product, obtaining a service, or engaging in a behavior indirect action message - Correct Answer an advertising message designed to build the image of and demand for a product, without specifically urging that a particular action be taken at a particula