MARKETING IN THE DIGITAL ERA
D373 WGU OA EXAM
COMPREHENSIVE VERIFIED
QUESTIONS WITH CORRECT
ANSWERS ACTUAL EXAM 2026
TEST!! GRADED A+ | 2026 EXAM
UPDATE
Delivery of products or services - answer-A value chain is the sequence of activities that
begins with raw materials.
What result does a value chain end with?
Choose 1 answer
Supply and demand
Operations and logistics
Outsourcing or insourcing
Delivery of products or services
Profit margins are increased. - answer-What happens when an effective value chain is
created?
Choose 1 answer
Profit margins are increased.
A mission statement is developed.
Customized products are standardized.
Total quality management is not required.
,Analysis of external opportunities and threats - answer-Industry and market analysis,
competitor analysis, and social analysis are examples of which step in the strategic
planning process?
Analysis of mission, vision, and goals
Analysis of management implementation
Analysis of external opportunities and threats
Analysis of internal strengths and weaknesses
Strengths - answer-Skilled management, positive cash flow, and well-known brands are
examples of which component of the SWOT analysis?
Threats
Strengths
Weaknesses
Opportunities
Core competencies - answer-What denotes skills or expertise in an activity that
constitutes the roots of competitiveness in an organization?
Choose 1 answer
Strategic values
Core competencies
Products and services
Opportunities and threats
Suppliers can reduce manufacturing time and increase product quality. - answer-
According to Michael Porter's competitive environment model, how can suppliers
influence strategic planning?
Suppliers can reduce the threat from substitute products.
Suppliers can reduce the numbers of new entrants in the market.
,Suppliers can reduce manufacturing time and increase product quality.
Suppliers can reduce technological, demographic, and legal threats in the environment.
Differentiation - answer-A company offers unique products in its industry to create a
competitive advantage.
Which type of strategy is the company using?
Valorization
Differentiation
Customization
Standardization
Vertical integration - answer-Happy Inc. is a leading provider of family entertainment
and BCD is a broadcasting company with news, cable, and entertainment networks.
Happy Inc. recently acquired BCD in hopes of boosting its primary business of family
entertainment.
Which type of corporate strategy is represented by Happy Inc.'s purchase of their
distribution network?
Choose 1 answer
Vertical integration
Strategic alliances
Networking
Horizontal benchmarking
Strategic vision - answer-A local business has provided services to its customers for 40
years. The business's mission is "To give our customers the best service in town." The
owner of the business has had a long-standing dream to franchise the business and
become the best provider of its service in the United States.
, What describes the owner's dream?
Choose 1 answer
Strategic vision
Strategic mission
Strategic planning
Strategic management
Developing a strategic mission - answer-What is the first step of organizational strategic
planning?
Choose 1 answer
Developing operational goals
Developing internal strengths
Developing a strategic mission
Developing external opportunities
Six Sigma - answer-The introduction of statistical tools to analyze the causes of product
defects is associated with which quality improvement approach?
Six Sigma
Flexible Process
Customer Process
Quality Customization
To revolutionize key organizational systems and processes - answer-What is the
principal idea of reengineering?
Choose 1 answer
D373 WGU OA EXAM
COMPREHENSIVE VERIFIED
QUESTIONS WITH CORRECT
ANSWERS ACTUAL EXAM 2026
TEST!! GRADED A+ | 2026 EXAM
UPDATE
Delivery of products or services - answer-A value chain is the sequence of activities that
begins with raw materials.
What result does a value chain end with?
Choose 1 answer
Supply and demand
Operations and logistics
Outsourcing or insourcing
Delivery of products or services
Profit margins are increased. - answer-What happens when an effective value chain is
created?
Choose 1 answer
Profit margins are increased.
A mission statement is developed.
Customized products are standardized.
Total quality management is not required.
,Analysis of external opportunities and threats - answer-Industry and market analysis,
competitor analysis, and social analysis are examples of which step in the strategic
planning process?
Analysis of mission, vision, and goals
Analysis of management implementation
Analysis of external opportunities and threats
Analysis of internal strengths and weaknesses
Strengths - answer-Skilled management, positive cash flow, and well-known brands are
examples of which component of the SWOT analysis?
Threats
Strengths
Weaknesses
Opportunities
Core competencies - answer-What denotes skills or expertise in an activity that
constitutes the roots of competitiveness in an organization?
Choose 1 answer
Strategic values
Core competencies
Products and services
Opportunities and threats
Suppliers can reduce manufacturing time and increase product quality. - answer-
According to Michael Porter's competitive environment model, how can suppliers
influence strategic planning?
Suppliers can reduce the threat from substitute products.
Suppliers can reduce the numbers of new entrants in the market.
,Suppliers can reduce manufacturing time and increase product quality.
Suppliers can reduce technological, demographic, and legal threats in the environment.
Differentiation - answer-A company offers unique products in its industry to create a
competitive advantage.
Which type of strategy is the company using?
Valorization
Differentiation
Customization
Standardization
Vertical integration - answer-Happy Inc. is a leading provider of family entertainment
and BCD is a broadcasting company with news, cable, and entertainment networks.
Happy Inc. recently acquired BCD in hopes of boosting its primary business of family
entertainment.
Which type of corporate strategy is represented by Happy Inc.'s purchase of their
distribution network?
Choose 1 answer
Vertical integration
Strategic alliances
Networking
Horizontal benchmarking
Strategic vision - answer-A local business has provided services to its customers for 40
years. The business's mission is "To give our customers the best service in town." The
owner of the business has had a long-standing dream to franchise the business and
become the best provider of its service in the United States.
, What describes the owner's dream?
Choose 1 answer
Strategic vision
Strategic mission
Strategic planning
Strategic management
Developing a strategic mission - answer-What is the first step of organizational strategic
planning?
Choose 1 answer
Developing operational goals
Developing internal strengths
Developing a strategic mission
Developing external opportunities
Six Sigma - answer-The introduction of statistical tools to analyze the causes of product
defects is associated with which quality improvement approach?
Six Sigma
Flexible Process
Customer Process
Quality Customization
To revolutionize key organizational systems and processes - answer-What is the
principal idea of reengineering?
Choose 1 answer
