MGT 492 EXAM 2 QUESTIONS WITH
100% CORRECT ANSWERS
\.Approximately ____ percent of new product development (NPD) projects don't
include vital market research - ANSWERS✔-50%
\.Which of the following marks would be eligible to become trademarks or service
marks? - ANSWERS✔-None of these are correct
\.Which of the following does customer identification or discovery ask? -
ANSWERS✔-Who is the primary customer?
\.Which of the following represents the easiest and quickest way to find partners
to start a new venture? - ANSWERS✔-Turn to friends and family members
\.During the final phase of the product development cycle, an entrepreneur must
decide whether to - ANSWERS✔-All are correct
Joint venture with another company that has the resources that the entrepreneur
needs
License the tech to another company to develop it into applications
Sell the tech
Start a business to make and distribute the product.
, \.Which of the following protect original works of authors, composers,
screenwriters, and computer programmers? - ANSWERS✔-Copyrights
\.Which of the following common pricing strategies is a company using when it
creates a complex pricing structure by combining multiple products and services
into one package? - ANSWERS✔-Psychological pricing
\.For ________ companies, the actual delivery costs must be based initially on
information gathered from other companies in the industry. - ANSWERS✔-Service
\.Using a _____ lets you adjust how equity is split around cofounders to reflect
changes in conditions - ANSWERS✔-Dynamic agreement
\.Which of the following is the most common reason that trademarks are denied?
- ANSWERS✔-The mark is likely to create confusion with an existing trademark in
the marketplace
\.Poor execution in product development often results from - ANSWERS✔-
preference for speed
\.Entres have a dilemma of how to perform research and development that will
result in a high quality - engineered prototype as quickly and as inexpensively as
possible with limited resources - ANSWERS✔-Prototype
100% CORRECT ANSWERS
\.Approximately ____ percent of new product development (NPD) projects don't
include vital market research - ANSWERS✔-50%
\.Which of the following marks would be eligible to become trademarks or service
marks? - ANSWERS✔-None of these are correct
\.Which of the following does customer identification or discovery ask? -
ANSWERS✔-Who is the primary customer?
\.Which of the following represents the easiest and quickest way to find partners
to start a new venture? - ANSWERS✔-Turn to friends and family members
\.During the final phase of the product development cycle, an entrepreneur must
decide whether to - ANSWERS✔-All are correct
Joint venture with another company that has the resources that the entrepreneur
needs
License the tech to another company to develop it into applications
Sell the tech
Start a business to make and distribute the product.
, \.Which of the following protect original works of authors, composers,
screenwriters, and computer programmers? - ANSWERS✔-Copyrights
\.Which of the following common pricing strategies is a company using when it
creates a complex pricing structure by combining multiple products and services
into one package? - ANSWERS✔-Psychological pricing
\.For ________ companies, the actual delivery costs must be based initially on
information gathered from other companies in the industry. - ANSWERS✔-Service
\.Using a _____ lets you adjust how equity is split around cofounders to reflect
changes in conditions - ANSWERS✔-Dynamic agreement
\.Which of the following is the most common reason that trademarks are denied?
- ANSWERS✔-The mark is likely to create confusion with an existing trademark in
the marketplace
\.Poor execution in product development often results from - ANSWERS✔-
preference for speed
\.Entres have a dilemma of how to perform research and development that will
result in a high quality - engineered prototype as quickly and as inexpensively as
possible with limited resources - ANSWERS✔-Prototype
