ENT 388 EXAM COMPLETE QUESTIONS
WITH 100% CORRECT ANSWERS
\.Mark pays payroll.com a monthly subscription fee to access the firm's cloud-
based bookkeeping services. Payroll.com is a(n) ____________ e-commerce
revenue model.
Option A
exclusive
Option B
affiliate
Option C
2-sided
Option D
Saas - ANSWERS✔-Saas
\.Marketers with complex structures who seek the most control over their
websites would likely choose ___________ e-commerce solutions.
Option A
capsule
Option B
portfolio
,Option C
hosted
Option D
bespoke - ANSWERS✔-bespoke
\.An entrepreneur with little website coding and management experience who
wants to get a site up and running quickly would most likely benefit from a
___________ e-commerce solution.
Option A
segmented
Option B
hosted
Option C
parallel
Option D
bespoke - ANSWERS✔-hosted
\.Which scenario is best described as a 2-sided marketplace?
Option A
A digital marketing agency dedicates unique departments to different clients
needs, like paid search advertising and website design.
Option B
Musicmix.com is a platform connecting available musicians with customers
seeking music entertainment at events.
,Option C
Spotify offers a free ad-supported entertainment streaming service tier and a paid
ad-free entertainment streaming service tier.
Option D
A home improvement blogger writes content offering recommendations for both
professional contractors and everyday consumers working on DIY projects. -
ANSWERS✔-Musicmix.com is a platform connecting available musicians with
customers seeking music entertainment at events.
\.All of these scenarios reflect an e-commerce interaction except...
Option A
Companies seeking job applicants pay to post available positions on recruit.com, a
site for job seekers.
Option B
Carrie sells her used furniture to another consumer through Facebook
Marketplace.
Option C
All of these reflect e-commerce interactions.
Option D
A local doctor's office accepts patient payments through an online payment
portal. - ANSWERS✔-All of these reflect e-commerce interactions.
\.In general, marketing funnels offer all of the following benefits except...
Option A
All of these are benefits that marketing funnels offer.
, Option B
They can replace customer personas for segmentation purposes.
Option C
They reflect marketing as a process to develop mutually beneficial, long-term
customer relationships.
Option D
They recognize that potential/current customers are at different stages of the
decision-making process. - ANSWERS✔-They can replace customer personas for
segmentation
\.A(n) ________________ represents the starting point of the customer journey.
Option A
awareness interaction
Option B
critical incident
Option C
pain point
Option D
embedded motive - ANSWERS✔-pain point
\.Compared with simpler frameworks, one advantage of using the hourglass
marketing funnel is ___________________.
Option A
WITH 100% CORRECT ANSWERS
\.Mark pays payroll.com a monthly subscription fee to access the firm's cloud-
based bookkeeping services. Payroll.com is a(n) ____________ e-commerce
revenue model.
Option A
exclusive
Option B
affiliate
Option C
2-sided
Option D
Saas - ANSWERS✔-Saas
\.Marketers with complex structures who seek the most control over their
websites would likely choose ___________ e-commerce solutions.
Option A
capsule
Option B
portfolio
,Option C
hosted
Option D
bespoke - ANSWERS✔-bespoke
\.An entrepreneur with little website coding and management experience who
wants to get a site up and running quickly would most likely benefit from a
___________ e-commerce solution.
Option A
segmented
Option B
hosted
Option C
parallel
Option D
bespoke - ANSWERS✔-hosted
\.Which scenario is best described as a 2-sided marketplace?
Option A
A digital marketing agency dedicates unique departments to different clients
needs, like paid search advertising and website design.
Option B
Musicmix.com is a platform connecting available musicians with customers
seeking music entertainment at events.
,Option C
Spotify offers a free ad-supported entertainment streaming service tier and a paid
ad-free entertainment streaming service tier.
Option D
A home improvement blogger writes content offering recommendations for both
professional contractors and everyday consumers working on DIY projects. -
ANSWERS✔-Musicmix.com is a platform connecting available musicians with
customers seeking music entertainment at events.
\.All of these scenarios reflect an e-commerce interaction except...
Option A
Companies seeking job applicants pay to post available positions on recruit.com, a
site for job seekers.
Option B
Carrie sells her used furniture to another consumer through Facebook
Marketplace.
Option C
All of these reflect e-commerce interactions.
Option D
A local doctor's office accepts patient payments through an online payment
portal. - ANSWERS✔-All of these reflect e-commerce interactions.
\.In general, marketing funnels offer all of the following benefits except...
Option A
All of these are benefits that marketing funnels offer.
, Option B
They can replace customer personas for segmentation purposes.
Option C
They reflect marketing as a process to develop mutually beneficial, long-term
customer relationships.
Option D
They recognize that potential/current customers are at different stages of the
decision-making process. - ANSWERS✔-They can replace customer personas for
segmentation
\.A(n) ________________ represents the starting point of the customer journey.
Option A
awareness interaction
Option B
critical incident
Option C
pain point
Option D
embedded motive - ANSWERS✔-pain point
\.Compared with simpler frameworks, one advantage of using the hourglass
marketing funnel is ___________________.
Option A
