INTRO TO BUSINESS QUIZ 4 COMPLETE
QUESTIONS WITH CORRECT ANSWERS
\.Cheryl is considering adding a rack of greeting cards to her product offerings at
The Bitty Bookstore. Her fixed costs associated with adding the greeting cards
would be $400. Variable costs per card are $1 each. The greeting cards will sell for
$3 each. Helen's break-even point would occur at ________ cards sold.
a. 150
b. 200
c. 300
d. 450 - ANSWERS✔-b. 200
\.Which of the following are products consumers buy after comparing quality,
price, and style from a variety of sellers?
a. shopping goods
b. specialty goods
c. convenience goods
d. unsought goods - ANSWERS✔-a. shopping goods
\.Which of the following products would be considered an unsought good or
service by a typical college student?
a. college textbook
b. pizza
,c. car towing
d. cable television - ANSWERS✔-c. car towing
\.A leading cause of new-product failure is
a. insufficient competition.
b. product promises that are not delivered.
c. the automation of the product development process.
d. excessive product differentiation. - ANSWERS✔-b. product promises that are
not delivered.
\.Sales levels of Spokes mountain bikes are rising rapidly, profits are very high, and
a growing number of competitors are taking aim at Spokes' market lead. Based on
this information, Spokes mountain bikes are in which stage of the product life
cycle?
a. introduction
b. growth
c. maturity
d. decline - ANSWERS✔-b. growth
\.Which of the following refers to how quickly or easily a given brand name comes
to mind when a product category is mentioned?
a. brand equity
b. brand loyalty
c. brand awareness
, d. brand insistence - ANSWERS✔-c. brand awareness
\.The apple is Apple Computer's
a. generic name.
b. label.
c. trademark.
d. brand. - ANSWERS✔-c. trademark.
\.When marketing intermediaries perform the steps necessary to transfer
ownership from one party to another, they are providing _________ utility.
a. marginal
b. title
c. possession
d. registration - ANSWERS✔-c. possession
\.Franchise systems are one type of __________ distribution system.
a. corporate
b. wholesale
c. contractual
d. administered - ANSWERS✔-c. contractual
\.Which of the following firms would be most likely to use a selective distribution
strategy for its products?
QUESTIONS WITH CORRECT ANSWERS
\.Cheryl is considering adding a rack of greeting cards to her product offerings at
The Bitty Bookstore. Her fixed costs associated with adding the greeting cards
would be $400. Variable costs per card are $1 each. The greeting cards will sell for
$3 each. Helen's break-even point would occur at ________ cards sold.
a. 150
b. 200
c. 300
d. 450 - ANSWERS✔-b. 200
\.Which of the following are products consumers buy after comparing quality,
price, and style from a variety of sellers?
a. shopping goods
b. specialty goods
c. convenience goods
d. unsought goods - ANSWERS✔-a. shopping goods
\.Which of the following products would be considered an unsought good or
service by a typical college student?
a. college textbook
b. pizza
,c. car towing
d. cable television - ANSWERS✔-c. car towing
\.A leading cause of new-product failure is
a. insufficient competition.
b. product promises that are not delivered.
c. the automation of the product development process.
d. excessive product differentiation. - ANSWERS✔-b. product promises that are
not delivered.
\.Sales levels of Spokes mountain bikes are rising rapidly, profits are very high, and
a growing number of competitors are taking aim at Spokes' market lead. Based on
this information, Spokes mountain bikes are in which stage of the product life
cycle?
a. introduction
b. growth
c. maturity
d. decline - ANSWERS✔-b. growth
\.Which of the following refers to how quickly or easily a given brand name comes
to mind when a product category is mentioned?
a. brand equity
b. brand loyalty
c. brand awareness
, d. brand insistence - ANSWERS✔-c. brand awareness
\.The apple is Apple Computer's
a. generic name.
b. label.
c. trademark.
d. brand. - ANSWERS✔-c. trademark.
\.When marketing intermediaries perform the steps necessary to transfer
ownership from one party to another, they are providing _________ utility.
a. marginal
b. title
c. possession
d. registration - ANSWERS✔-c. possession
\.Franchise systems are one type of __________ distribution system.
a. corporate
b. wholesale
c. contractual
d. administered - ANSWERS✔-c. contractual
\.Which of the following firms would be most likely to use a selective distribution
strategy for its products?
