Marketing 371 Chapter 6 Exam Questions
The idea that each human life is unique rather than a part of a group developed
in ________.
A) ancient times (between the first and fifth centuries)
B) late medieval times (between the eleventh and fifteenth centuries)
C) colonial times (between the sixteenth and eighteenth centuries)
D) modern times (between the eighteenth and twentieth centuries) - ANSWER A)
ancient times (between the first and fifth centuries)
B) late medieval times (between the eleventh and fifteenth centuries)
C) colonial times (between the sixteenth and eighteenth centuries)
D) modern times (between the eighteenth and twentieth centuries)
Answer: B
Many ________ cultures stress the importance of a collective self, in which an
individual's identity is derived in large measure from his or her social group.
A) Eastern
B) American
C) Western
D) European - ANSWER A) Eastern
B) American
C) Western
D) European
Answer: A
3) "Casual Fridays" in American workplaces encourage the expression of a
person's ________.
A) virtual self
B) dual self
C) cultural self
D) unique self - ANSWER A) virtual self
B) dual self
C) cultural self
D) unique self
,Answer: D
The ________ summarizes the beliefs a person holds about his own attributes and
how he evaluates the self on these qualities.
A) actual self
B) self-esteem
C) self-image
D) self-concept - ANSWER A) actual self
B) self-esteem
C) self-image
D) self-concept
Answer: D
________ refers to the positivity of a person's self-concept.
A) Social comparison
B) Self-esteem
C) Self-image
D) Self-concept - ANSWER A) Social comparison
B) Self-esteem
C) Self-image
D) Self-concept
Answer: B
The ideal self is a person's conception of how she ________.
A) adapts to play different roles
B) imagines others to think of her
C) would like to be
D) realistically thinks she is - ANSWER A) adapts to play different roles
B) imagines others to think of her
C) would like to be
D) realistically thinks she is
Answer: C
Through the process of ________, people try to "manage" what others think of
them by strategically choosing clothing and other products.
A) impression management
B) self-extension
C) self-esteem
D) social comparison - ANSWER A) impression management
, B) self-extension
C) self-esteem
D) social comparison
Answer: A
Consumers who have ________ are particularly good targets for marketing
communications that use fantasy appeals.
A) self-fulfilling prophecies
B) looking-glass selves
C) a small gap between their real and ideal selves
D) a large gap between their real and ideal selves - ANSWER A) self-fulfilling
prophecies
B) looking-glass selves
C) a small gap between their real and ideal selves
D) a large gap between their real and ideal selves
Answer: D
The Sims Online and Webkinz are both examples of ________, part of the growing
market of real-time, interactive virtual worlds.
A) avatars
B) computer-mediated environments
C) role identities
D) self-image congruence models - ANSWER A) avatars
B) computer-mediated environments
C) role identities
D) self-image congruence models
Answer: B
Matthew assumes the virtual identity of Vlad the Conqueror and is able to see
himself in an online game as an armored attack robot. This visual identity is
called a(n) ________.
A) avatar
B) extended self
C) ideal self
D) distorted self-image - ANSWER A) avatar
B) extended self
C) ideal self
D) distorted self-image
Answer: A
The idea that each human life is unique rather than a part of a group developed
in ________.
A) ancient times (between the first and fifth centuries)
B) late medieval times (between the eleventh and fifteenth centuries)
C) colonial times (between the sixteenth and eighteenth centuries)
D) modern times (between the eighteenth and twentieth centuries) - ANSWER A)
ancient times (between the first and fifth centuries)
B) late medieval times (between the eleventh and fifteenth centuries)
C) colonial times (between the sixteenth and eighteenth centuries)
D) modern times (between the eighteenth and twentieth centuries)
Answer: B
Many ________ cultures stress the importance of a collective self, in which an
individual's identity is derived in large measure from his or her social group.
A) Eastern
B) American
C) Western
D) European - ANSWER A) Eastern
B) American
C) Western
D) European
Answer: A
3) "Casual Fridays" in American workplaces encourage the expression of a
person's ________.
A) virtual self
B) dual self
C) cultural self
D) unique self - ANSWER A) virtual self
B) dual self
C) cultural self
D) unique self
,Answer: D
The ________ summarizes the beliefs a person holds about his own attributes and
how he evaluates the self on these qualities.
A) actual self
B) self-esteem
C) self-image
D) self-concept - ANSWER A) actual self
B) self-esteem
C) self-image
D) self-concept
Answer: D
________ refers to the positivity of a person's self-concept.
A) Social comparison
B) Self-esteem
C) Self-image
D) Self-concept - ANSWER A) Social comparison
B) Self-esteem
C) Self-image
D) Self-concept
Answer: B
The ideal self is a person's conception of how she ________.
A) adapts to play different roles
B) imagines others to think of her
C) would like to be
D) realistically thinks she is - ANSWER A) adapts to play different roles
B) imagines others to think of her
C) would like to be
D) realistically thinks she is
Answer: C
Through the process of ________, people try to "manage" what others think of
them by strategically choosing clothing and other products.
A) impression management
B) self-extension
C) self-esteem
D) social comparison - ANSWER A) impression management
, B) self-extension
C) self-esteem
D) social comparison
Answer: A
Consumers who have ________ are particularly good targets for marketing
communications that use fantasy appeals.
A) self-fulfilling prophecies
B) looking-glass selves
C) a small gap between their real and ideal selves
D) a large gap between their real and ideal selves - ANSWER A) self-fulfilling
prophecies
B) looking-glass selves
C) a small gap between their real and ideal selves
D) a large gap between their real and ideal selves
Answer: D
The Sims Online and Webkinz are both examples of ________, part of the growing
market of real-time, interactive virtual worlds.
A) avatars
B) computer-mediated environments
C) role identities
D) self-image congruence models - ANSWER A) avatars
B) computer-mediated environments
C) role identities
D) self-image congruence models
Answer: B
Matthew assumes the virtual identity of Vlad the Conqueror and is able to see
himself in an online game as an armored attack robot. This visual identity is
called a(n) ________.
A) avatar
B) extended self
C) ideal self
D) distorted self-image - ANSWER A) avatar
B) extended self
C) ideal self
D) distorted self-image
Answer: A
