ISC 341 EXAM 3 QUESTIONS WITH VERIFIED SOLUTIONS LATEST UPDATE 2026

ISC 341 EXAM 3 QUESTIONS WITH VERIFIED SOLUTIONS LATEST UPDATE 2026 two strategic options - Answers proactive and reactive proactive strategy - Answers organization launches communication program that best fits its interests and timeline reactive strategy - Answers preemptive action, responses, diversion, modifying behavior responding to external, outside forces two aspects of proactive strategies - Answers action and communication organizational performance - Answers what it does versus what it says PR can't work if the organization is not in good standing audience engagement - Answers using 2-way communication to engage audiences in your activities special event - Answers staged event that gains attention of publics and encourages them to become engaged with organization alliance/coalition - Answers two or more organizations join together for common purpose alliance: informal coalition: formal sponsorship - Answers providing a program directly or providing money, personnel, or other resources strategic philanthropy - Answers businesses financially support community relations with an emphasis on employees and customers activisim - Answers causes and/or movements advocacy PR publicity - Answers attention given by news media to organizations, person, event, product, or idea provides third-party endorsement AKA credibility generating news - Answers don't publicize unless you have something newsworthy to say newswoty information - Answers information that offers audience a new idea or the latest development transparent communication - Answers open and observable activity by organization that helps the public understand it agenda setting - Answers media tells us what to think about priming theory - Answers media sets the stage to provide context framing theory - Answers how the media provides a perspective/frame offensive response - Answers based on the premise that the organization is coming from a strong position in the face of opposition attack - Answers accusation of wrongdoing of accuser who is negligent or malicious embarrassment - Answers organization tries to lessen opposition's influence by shame or humiliation shock - Answers deliberate agitation of emotions with grotesque or disturbing content threat - Answers harm will come if accuser doesn't stop making accusations doubledown - Answers organization reiterates its actions or stance and stands firm regardless of circumstances defensive response - Answers organization reacting less aggressively denial - Answers organization does not accept blame only if you can prove innocence excuse - Answers organization tries to minimize its responsibility for harm or wrongdoing justification - Answers admits organization did wrong but for good reason strategic reversal - Answers organization reverses earlier direction or comment diversionary response - Answers attempts to shift public attention from the organization's problem concession - Answers organization tries to rebuild its relationship with its publics by giving the public something it wants ingratiation - Answers organization attempts to manage negative situation by charming its publics disassociation - Answers organization attempts to distance itself from the wrongdoing relabeling - Answers organization offers an agreeable name in replacement of negative label applied by others vocal commiseration - Answers organization expresses empathy and understanding about the negative situation its publics is suffering from Concern - Answers organization expresses it is not indifferent without admitting guilt condolence - Answers organization expresses grief over someone's loss or misfortune without admitting guilt regret - Answers admitting sorrow and remorse and a wish it never happened without implying fault apology - Answers organization vocally and publicly accepts responsibility and asks for forgiveness Rectifying behavior - Answers organization does something to repair the damage done to publics investigation - Answers organization promises to examine situation and act upon facts corrective action - Answers organization takes steps to contain problem, repair damage, and prevent reoccurrence restitution - Answers organization makes amends by compensating victims or restoring situation to earlier conditions repentance - Answers organization has a change of heart and in action deliberate inaction - Answers organization offers no substantive comment though perhaps takes some action strategic silence - Answers organization offers no substantive comment though perhaps takes some action strategic ambiguity - Answers organization responds vaguely and indistinctly strategic inaction - Answers organization says or does nothing and lets problem "blow over" Communication process - Answers deals with the actors in the communication process, the messages shared between them, and their relationship information - Answers looks at the flow of communication: its content and channels, sender and receiver persuasion - Answers attempts to influence using ethical means associated with advocacy and ASYMMETRIC APPROACH dialogue - Answers quest for understanding, interaction of two parties with goal of mutual understanding, symmetric approach, builds consensus and resolves conflicts rhetoric - Answers persuasive communication ethos (3 C's) - Answers based on audience perception of speaker's character character, charisma, credibility logos - Answers based on rational appeal of message pathos - Answers based on emotional appeal of message brand - Answers articulation of an organization's purpose and how it is presented to customers and employees branding - Answers creation of a clear and consistent message for an organization how it differentiates itself tactics - Answers the visible elements of a strategic plan paid - Answers communication channels purchased by an organization earned - Answers journalims-based communication channels that provide opportunities for the credible presentation of organizational messages to large audiences through the news media shared - Answers user-generated messages that are shared on a social media network owned - Answers communication channels that are produced or published by the organization, which controls message content as well as its timing, packaging, distribution and audience access What type of media in the PESO model has the widest and narrowest audience reach? - Answers Paid media is the widest shared media is the narrowest message frequency - Answers the number and pattern of messages presented to a particular public in a given period of time what is the magic number of frequency? - Answers 3