ANSWER UPDATED 2026 A+ GRADE GUARANTEED
The Market Capitalization of your company is the current stock
prices multiplied by the number of shares outstanding. --- correct
precise answer --- True
The two primary factors that affect your stock price are your
market share and dividends. --- correct precise answer --- False
Contribution Margin is a measure of the % gross profit you make
per unit sold (price less direct materials, direct labor and inventory
expense). --- correct precise answer --- True
The customer survey score is due to product characteristics (price,
positioning, etc.) and marketing characteristics (accessibility,
awareness, etc.) --- correct precise answer --- True
The Balanced Scorecard includes scores in Financial, Customer,
Internal Business and Learning and Growth categories. --- correct
precise answer --- True
TQM investments have an immediate effect and do not need to be
maintained past the initial year to keep the same improvement. ---
correct precise answer --- True
,The Capstone Courier shows contribution margin by product for
both your products and the products of your competitors. ---
correct precise answer --- True
In order to enter a decision, you must Save a Draft to your local
computer. --- correct precise answer --- False
The better the bond rating of your firm, the lower the interest rate
that you will pay on debt. B is a better rating than BB. --- correct
precise answer --- False
Return on Equity is a ratio of net profit each year divided by
owner's equity. --- correct precise answer --- True
The cash flow statement is NOT included as part of the Capstone
Courier --- correct precise answer --- False
An investment intended to lower labor costs in Capstone Production
is called automation. --- correct precise answer --- True
The ideal point in each segment is at the center of the fine-cut
circle and represents that most popular combination of size and
performance. --- correct precise answer --- False
, If your team decides to introduce a new sensor product, when
should capacity and automation be purchased? --- correct precise
answer --- One round prior to product release
What is a market segment? --- correct precise answer --- A group of
customers with similar purchasing concerns
Age and ___________ are the only two positioning criteria that
remain constant from year to year --- correct precise answer ---
reliability
Which one of the following is NOT one of the four product
characteristics that R&D can set? --- correct precise answer ---
quality
The promotion budget affects: --- correct precise answer ---
Awareness
If you are marketing to High End customers, which criteria are
most important to them in order of importance? --- correct precise
answer --- Positioning, Age, MTBF, Price