QUESTIONS WITH ANSWERS GRADED A+
◍ Hero SKU.
Answer: A brand's top-selling, highest-converting product.
◍ LTV / CLV (Lifetime Value).
Answer: Total revenue expected from a customer over their relationship
with the brand.
◍ T/FOf the three types of FBA, a simple Functional Assessment is most
likely to produce erroneous conclusions.
Answer: True
◍ T/FA Trial Based Assessment is essentially a reinforcer assessment.
Answer: False
◍ FBA (Fulfillment by Amazon).
Answer: Amazon stores and ships your products. Faster delivery, Prime
eligible, but costs more in fees.
◍ T/F: A mand is one of the replacement behaviors for all categories.
Answer: True
◍ Prompt to use request.
Answer: Access Mand
◍ How and when do you use DRO.
Answer: Differential Reinforcement of Other Behavior- A procedure for
decreasing problem behavior in which reinforcement is contingent on the
absence of the problem behavior
◍ T/FIn a function-based diagnostic system, the form or topography of the
behavior does not relate to the diagnosis, which is in sharp contrast with the
, more traditional diagnostic system such as the DSM-
V. .
Answer: True
◍ ASIN.
Answer: Amazon Standard Identification Number. Every product on
Amazon has one. It's how products are tracked, ranked, and advertised.
◍ T/FIn a paired choice assessment, the first occurrence of a problem behavior
would terminate the comparison condition.
Answer: False
◍ Localization.
Answer: Adapting your product, content, and marketing for a specific local
market — language, pricing, packaging, cultural messaging, imagery.
◍ T/F: In a full FBA, direct observation of behavior is intended to verify the
initial hypotheses about the problem behavior.
Answer: True
◍ Match the statement with the correct type of alternative to the full classic
FACould include more than one comparison of different conditions
(conditions can involve manipulation of consequences) during the initial
phase in order to improve accuracy of hypothesis.
Answer: Brief FA
◍ T/F: For problems diagnosed as DA (direct access) a chain interruption
strategy, along with reinforcement of a replacement behavior, is essential.
Answer: True
◍ Sponsored Brands.
Answer: Banner ads at the top of Amazon search results showing your logo
and 3 products. Great for brand awareness.
◍ Match the description with the appropriate procedureA problem situation is
identified and potential MO considered; then the situation with MO present
is established, and the sequence of actions in the problem are
, examined/observed to determine likely antecedents to problem behavior.
Answer: Trigger Analysis
◍ Buy Box.
Answer: The 'Add to Cart' button on a product page. Multiple sellers can list
the same product, but only one wins the Buy Box at a time.
◍ Freddy loves to work on the computer and will not stop when it is time to
leave class; often being 10 minutes tardy to his next class..
Answer: DA: Direct Access of Objects or Activities
◍ Distinguish between open and closed-ended indirect assessments (e.g.,
strengths and weaknesses, examples when described)..
Answer: Closed-ended indirect assessments are considered closed-ended
because they do not permit the informant to say just anything; possible
answers are prescribed a priori.Strengths- easy to administer, no ABA
training needed, hypothesis is easier to determineWeaknesses- data could be
misread/understood, new problem behaviors could develop in other
environments if not trained correctly
◍ T/FTrigger analyses help to identify potential motivating operants
associated with the problem behaviors as well as the potential discriminative
stimulus associated with the problem..
Answer: True
◍ a type of analysis that often contains a contingency reversal condition as a
verifying process.
Answer: Brief FA
◍ FBM (Fulfilled by Merchant).
Answer: You handle storage and shipping yourself. More margin control,
less Prime visibility.
◍ There is a class with many students and the teacher is often working with
other peers during independent seatwork. These are the times Marty is most
likely to call out and be disruptive, resulting in the teacher reprimanding him
or redirecting him to work..