MNM2604 Exam Pack 2026
Business-to-Business Marketing
SECTION A: TYPES OF B2B CUSTOMERS (Questions 1-15)
Q1. A municipality buying dustbins from a Durban supplier can be classified as
a(n):
A) Commercial buyer
B) Reseller
C) Government buyer
D) Institutional customer
✅ Answer: C) Government buyer
Rationale: The municipality is a government entity purchasing products for public
use. Government buyers include local, provincial, and national government
departments acquiring goods and services to fulfill their public service mandates .
,Q2. Which of the following is NOT one of the four types of B2B customers?
A) Producers
B) Resellers
C) Individual consumers
D) Government
✅ Answer: C) Individual consumers
Rationale: Individual consumers are part of B2C (business-to-consumer) markets,
not B2B markets. The four B2B customer types are producers, resellers,
government, and institutions .
Q3. A veterinary clinic that purchases dog food from a supplier to resell to their
clients is classified as a:
A) Producer
,B) Reseller
C) Government buyer
D) Institutional customer
✅ Answer: B) Reseller
Rationale: Resellers purchase products from suppliers and resell them to other
parties. The veterinary clinic buys dog food to resell to its clients, matching the
reseller definition precisely .
Q4. Producers (commercial enterprises) acquire goods primarily for which
purpose?
A) Personal consumption
B) Resale at a profit
, C) Use in producing other goods or services
D) Charitable distribution
✅ Answer: C) Use in producing other goods or services
Rationale: Producers acquire goods such as raw materials and semi-finished items
from other businesses, then utilize and transform these goods into sellable
products to make a profit .
Q5. Which B2B customer type includes wholesalers and retailers?
A) Producers
B) Government
C) Institutions
D) Resellers
Business-to-Business Marketing
SECTION A: TYPES OF B2B CUSTOMERS (Questions 1-15)
Q1. A municipality buying dustbins from a Durban supplier can be classified as
a(n):
A) Commercial buyer
B) Reseller
C) Government buyer
D) Institutional customer
✅ Answer: C) Government buyer
Rationale: The municipality is a government entity purchasing products for public
use. Government buyers include local, provincial, and national government
departments acquiring goods and services to fulfill their public service mandates .
,Q2. Which of the following is NOT one of the four types of B2B customers?
A) Producers
B) Resellers
C) Individual consumers
D) Government
✅ Answer: C) Individual consumers
Rationale: Individual consumers are part of B2C (business-to-consumer) markets,
not B2B markets. The four B2B customer types are producers, resellers,
government, and institutions .
Q3. A veterinary clinic that purchases dog food from a supplier to resell to their
clients is classified as a:
A) Producer
,B) Reseller
C) Government buyer
D) Institutional customer
✅ Answer: B) Reseller
Rationale: Resellers purchase products from suppliers and resell them to other
parties. The veterinary clinic buys dog food to resell to its clients, matching the
reseller definition precisely .
Q4. Producers (commercial enterprises) acquire goods primarily for which
purpose?
A) Personal consumption
B) Resale at a profit
, C) Use in producing other goods or services
D) Charitable distribution
✅ Answer: C) Use in producing other goods or services
Rationale: Producers acquire goods such as raw materials and semi-finished items
from other businesses, then utilize and transform these goods into sellable
products to make a profit .
Q5. Which B2B customer type includes wholesalers and retailers?
A) Producers
B) Government
C) Institutions
D) Resellers
