The use of sequels and prequels are well-
Serialised media needs less
established techniques that are deployed
investment in marketing
to maximise audience engagement and to
activities to create audience
allow producers to maximise their
visibility
investments in serialised material
Where a media conglomerate
aquires media companies of
the same type e.g., Production Horixontal integration
companies buying other
production companies
Where a media conglomerate
aquires media companies of The w
Vertical Integration
different types e.g., Busine
Distrubution, Marketing
When a media comglomerate
Serialised media needs less
established techniques that are deployed
investment in marketing
to maximise audience engagement and to
activities to create audience
allow producers to maximise their
visibility
investments in serialised material
Where a media conglomerate
aquires media companies of
the same type e.g., Production Horixontal integration
companies buying other
production companies
Where a media conglomerate
aquires media companies of The w
Vertical Integration
different types e.g., Busine
Distrubution, Marketing
When a media comglomerate
