Digital Marketing Institute Exam Prep EXAM, MOST TESTED QUESTIONS AND VERIFIED SOLUTIONS/GET IT 100% ACCURATE!! 2026!!

5/12/26, 5:23 PM Digital Marketing Institute Exam Prep EXAM, MOST TESTED QUESTIONS AND VERIFIED SOLUTIONS/GET IT 100% ACCURAT…




Digital Marketing Institute Exam Prep EXAM,
MOST TESTED QUESTIONS AND VERIFIED
SOLUTIONS/GET IT 100% ACCURATE!! 2026!!

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Terms in this set (131)



what is digital marketing the use of new media or digital technology to
achieve marketing and business goals


characteristics most closely - pull strategy
associated with inbound marketing - attracts leads by providing helpful content
- closely aligned with digital marketing


characteristics most closely - push strategy
associated with outbound marketing - uses volume and repetition to spread word of
existence
- associated with traditional and digital marketing


examples of owned media - blog
- social media account
- website


examples of paid media - display ads
- social media ads
- retargeting




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examples of earned media - mentions
- word of mouth promotion
- reviews


what is outbound marketing? a brand advertiser pushing out a message to a
specified target audience with the objective to
drive awareness of a product or service


features of SEO - traffic is free
- results take time


features of ppc - traffic is paid
- results can be in minutes


match components of seo with 1. technical - non-content related onsite activities
correct activity: 2. off-page - gaining external links
1. technical 3. on-page - content and keyword targeting
2. off-page
3. on-page


non-content related onsite activities
content and keyword targeting
gaining external links


indexing is the process of adding low value content and duplicate content
web pages to a search engine's
database. what are common reasons
for pages not being placed into the
index?




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match each step that a search engine 1. ranking - sorting the position of search results
follows to an activity that happens based on search parameters
during it 2. crawling - discovering a website's themes and
topics
1. ranking 3. indexing - registering a page in a search engine's
2. crawling database
3. indexing


registering a page in a search
engine's database
sorting the position of search results
based on search parameters
discovering a website's themes and
topics


match the examples to the correct transactional - buy coca cola merch online
keyword type: navigational - cocacola.com
informational - how is coca cola made
transactional -
navigational -
informational -


how is coca cola made
buy coca cola merch online
cocacola.com


why is it important to set seo - they encourage buy in from stake holders
objectives? - they help to formulate seo strategy
- they ensure objectives are met


types of objectives for transactional transactional: ecommerce & lead generation
businesses and non-transactional non-transactional: brand awareness & traffic




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