COB 204 EXAM #3 QUESTIONS
COMPLETE WITH VERIFIED ANSWERS
Chapter 8 - Social Media Information Systems
\.Social Media - ANSWERS✔-The use of information technology (IT) to support the
sharing of content among a network of users
\.Communities of Practice - ANSWERS✔-groups of people related by a common
interest
\.Social Media Information System (SMIS) - ANSWERS✔-An information system (IS)
that suppors sharing of content among networks of users.
\.Three SMIS roles - ANSWERS✔->Social Media Providers
>Users
>Communities
\.Social Media Providers - ANSWERS✔-companies that provide platforms that
enable the creation of social networks (Facebook, Twitter, LinkedIn, Google,
Pinterest, Instagram, Snapchat, etc.)
,\.Users - ANSWERS✔-Individuals and organizations that use SM sites to build
social relationships.
\.Communities - ANSWERS✔--SM communities are formed based on mutual
interests and transcend familial, geographic, and organization boundaries
- because of transcendence, most people belong to several or even many different
user communities.
-Google+ recognized this fact with it created USER CIRCLES that enable users to
allocated their connections to one or more community groups
- Facebook and other SM providers are adapting this way.
\.Viral hook - ANSWERS✔-an inducement that causes someone to share an ad link,
file, picture, movie, or other resource with friends and associates of the Internet.
\.content data - ANSWERS✔-in SMIS, data and responses to data that are
contributed by users
\.Connection data - ANSWERS✔-data about relationships
\.Social CRM - ANSWERS✔-CRM that includes social networking elements and
gives the customer much more power and control in the customer/vendor
relationship
\.Crowdsourcing - ANSWERS✔-the dynamic SM process of employing users to
participate in product design or redesign
, \.Business-to-Consumer (B2C) - ANSWERS✔-Relationships through which
businesses market their products to end users.
\.Business-to-Business (B2B) - ANSWERS✔-Relationships through which
businesses generate new retail leads
\.Capital - ANSWERS✔-resources that are invested with the expectation of future
gain.
\.Human Capital - ANSWERS✔-the investment in human knowledge and skills with
the expectation of future gain.
\.Social Capital - ANSWERS✔-the investment in social relations with the
expectation of future returns in the marketplace.
\.Social capital adds value in four ways: - ANSWERS✔-1. Information
2. Influence
3. Social credentials
4. Personal reinforcement
\.Relationships in social networks can: - ANSWERS✔-1. Provide information about
opportunities, alternatives, and other factors important to business professionals.
2. Provide an opportunity to influence decision makers who are critical to your
success.
COMPLETE WITH VERIFIED ANSWERS
Chapter 8 - Social Media Information Systems
\.Social Media - ANSWERS✔-The use of information technology (IT) to support the
sharing of content among a network of users
\.Communities of Practice - ANSWERS✔-groups of people related by a common
interest
\.Social Media Information System (SMIS) - ANSWERS✔-An information system (IS)
that suppors sharing of content among networks of users.
\.Three SMIS roles - ANSWERS✔->Social Media Providers
>Users
>Communities
\.Social Media Providers - ANSWERS✔-companies that provide platforms that
enable the creation of social networks (Facebook, Twitter, LinkedIn, Google,
Pinterest, Instagram, Snapchat, etc.)
,\.Users - ANSWERS✔-Individuals and organizations that use SM sites to build
social relationships.
\.Communities - ANSWERS✔--SM communities are formed based on mutual
interests and transcend familial, geographic, and organization boundaries
- because of transcendence, most people belong to several or even many different
user communities.
-Google+ recognized this fact with it created USER CIRCLES that enable users to
allocated their connections to one or more community groups
- Facebook and other SM providers are adapting this way.
\.Viral hook - ANSWERS✔-an inducement that causes someone to share an ad link,
file, picture, movie, or other resource with friends and associates of the Internet.
\.content data - ANSWERS✔-in SMIS, data and responses to data that are
contributed by users
\.Connection data - ANSWERS✔-data about relationships
\.Social CRM - ANSWERS✔-CRM that includes social networking elements and
gives the customer much more power and control in the customer/vendor
relationship
\.Crowdsourcing - ANSWERS✔-the dynamic SM process of employing users to
participate in product design or redesign
, \.Business-to-Consumer (B2C) - ANSWERS✔-Relationships through which
businesses market their products to end users.
\.Business-to-Business (B2B) - ANSWERS✔-Relationships through which
businesses generate new retail leads
\.Capital - ANSWERS✔-resources that are invested with the expectation of future
gain.
\.Human Capital - ANSWERS✔-the investment in human knowledge and skills with
the expectation of future gain.
\.Social Capital - ANSWERS✔-the investment in social relations with the
expectation of future returns in the marketplace.
\.Social capital adds value in four ways: - ANSWERS✔-1. Information
2. Influence
3. Social credentials
4. Personal reinforcement
\.Relationships in social networks can: - ANSWERS✔-1. Provide information about
opportunities, alternatives, and other factors important to business professionals.
2. Provide an opportunity to influence decision makers who are critical to your
success.
