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COB 204 TEST 3: CHAPTERS 9,10,11,12 COMPLETE QUESTIONS WITH 100% CORRECT ANSWERS

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COB 204 TEST 3: CHAPTERS 9,10,11,12 COMPLETE QUESTIONS WITH 100% CORRECT ANSWERS

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COB 204
Course
COB 204

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COB 204 TEST 3: CHAPTERS 9,10,11,12
COMPLETE QUESTIONS WITH 100%
CORRECT ANSWERS



\.________ is the use of information technology to support the sharing of content
among networks of users.


a) The world wide web
b) The Internet
c) Social media
d) Networking

e) Group connection - ANSWERS✔-Social media


\.Facebook is an example of a ________ because it provides a platform that
enables the creation of social networks.


a) connection
b) marketing platform
c) user
d) social media provider

e) community - ANSWERS✔-social media provider

,\.Organizations as social media users use the platforms to accomplish all of the
following except ________.


a) build relationships
b) hire people to maintain their social media presence
c) manager their image
d) promote products

e) monitor employees - ANSWERS✔-monitor employees


\.How are social media communities formed?


a) They are formed based on location.
b) They naturally occur.
c) They are formed based on mutual interests.
d) They are formed based on familial relationships.

e) They are formed based on neighborhoods. - ANSWERS✔-They are formed
based on mutual interests.


\.The Doggie Store created a "cutest dog" competition with a grand prize of a $100
gift certificate to the store and put it on their Instagram to create a ________.


a) marketing platform
b) media superstar
c) viral hook

,d) group with mutual interests

e) social media community - ANSWERS✔-viral hook


\.The hardware component for social media information systems (SMIS)
________.


a) creates content for rapid retrieval
b) provides a browser
c) provides elastic, cloud-based servers
d) maintains applications

e) provides analytics - ANSWERS✔-provides elastic, cloud-based servers


\.What is one risk in supply chain problem solving via social media?


a) A company would be solving their problem in front of their competitor.


b) The tightly integrated structure of manufacturing processes.


c) The lack of creation of viable solutions.
The slowness of feedback from social media communities.


d) The inability to sort through all of the solutions coming from the community. -
ANSWERS✔-A company would be solving their problem in front of their
competitor.

, \.________ is the dynamic social media process of employing users to participate
in product design or product redesign.


a) Business-to-consumer relationships
b) Crowdsourcing
c) Business-to-business relationships
d) Supply chain management

e) Customer relationship management - ANSWERS✔-Crowdsourcing


\.Jerry is using social media to market products directly to end users. This type of
marketing is defined as ________.


a) feedback loops
b) crowdsourcing
c) direct sales
d) real-time feedback

e) businesses-to-consumer - ANSWERS✔-businesses-to-consumer


\.Which social media site would organizations use to hire the best people?


a) Twitter
b) LinkedIn
c) Facebook

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