Descriptive - Answers PAST
summary stats, crosstabulations of performance, KPIs, process costing
diagnostic - Answers COMPARISON, VARIANCE
conditional formatting, overhead variance
predictive - Answers what happens in the next period
time series analysis, regression, sales forecasting
prescriptive - Answers recommend an action
breakeven sales, what-if, goal-seek, sensitivity, CF
Inventory shrinkage rate - Answers operational KPI
brand equity - Answers marketing
project cost variance - Answers operational
waste reduction rate - Answers environmental
EBITDA - Answers financial
time to market - Answers operational
debt to equity ratio - Answers financial
water footprint - Answers environmental
customer satisfaction index - Answers customer
overall equipment effectiveness - Answers operational
return on capital employed - Answers financial
cost per lead - Answers marketing
energy consumption - Answers environmental
average employee tenure - Answers employee
net income - Answers financial
gross profit margin/net profit margin - Answers financial
working capital ratio - Answers financial
market share - Answers marketing
conversion rate - Answers marketing
ROA - Answers financial
time to market - Answers operational
revenue per employee - Answers employee
human capital value added - Answers employee
Employee Satisfaction Index - Answers employee
staff advocacy score - Answers emloyee
Klout score - Answers marketing
employee engagement level - Answers employee
page views and bounce rate/customer online engagement - Answers marketing
process waste level - Answers environmental
Order Fulfillment Cycle Time - Answers operational