DMI Pro Exam Review with complete detailed questions
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Flashcard sets Study guides
Chapters 3 & 4 - MGT-103 Exam | Qu... MKTG 3650 Exam 4 Edexcel A Level Business: Paper 1 (A... MK
Teacher 9 terms Teacher 18 terms Teacher 98 terms Te
fedhastavine1 Preview Martin_Mwaura6 Preview We_Julius Preview
Terms in this set (78)
Inbound Marketing Pull Strategy, closely aligned with digital marketing, attracts leads by providing
helpful content
Outbound Marketing Associated with traditional and digital marketing, uses volume and repetition to
spread word of existence, push strategy
Owned Media Example Blog, Website, Social Media Account,
Paid Media Example Display Ads, Social Media, Retargeting
Earned Media Example Word of mouth promotion, reviews, and mentions
Direct Marketing Mailings and brochures, flyers, and coupons
Broadcast Marketing Product placement, program sponsorship, and cinema advertisement
Referral Marketing Fidelity cards, word of mouth, and discounts for sponsorships
Traditional Marketing characteristics Outbound, one-to-many, mass, passive audience
Digital Marketing characteristics Active audience, inbound, one-to-one, individual
3i principles 1. Initiate
2. Iterate
3. Integrate
, What elements of a SMART objective are illustrated in Specific and Measurable
the following statement?
In order to establish myself as a digital marketing
expert, I will complete a diploma in digital marketing.
Audience Research Survey tool, marketing research company, social media platform, behavior
analytics
Social Listening Hootsuite, hashtags, Tweetdeck, influencers
Social listening identifies audiences interests
market research provides third-party analysis of specific topics
What are the main benefits of a 360 marketing Optimizes for scale and relevance, covers the entire buying cycle
campaign?
Steps of framework for managing projects 1. Identify the project or campaign
2. Write a project brief
3. Develop goals and objectives
4. Get input from the team
5. Map out timelines and tasks
Why use content marketing in a digital strategy? Grows brand or business awareness, Increases SEO rankings, Recruits brand
advocates
What are the potential benefits from including social Identify customer sentiment in relation to your brand
listening in a content strategy? Spot risks such as emerging competitors
What needs to be analyzed when conducting a Social following and new format adoption
competitor content audit?
Suppose you have already defined your personality, Map story to personas
brand, and goals, and identified your audience. What is
the next step involved in creating your brand business
story?
It's important that there is room for a creative spark Create Prototypes, brainstorming ideas, leave the idea alone for a period
when developing content.
Identify the steps involved in the creative process.
Identify the best practices to consider when creating Consider the rule of thirds
image content. Use text that develops the story or helps drive action Use clean and simple
images
Identify the best practices to consider when creating Consider the tone and accent of the voiceover used
video content. Quickly inform the viewer of the video subject
Understand the importance of location
and verified answers all graded A+
Leave the first rating
Save
Students also studied
Flashcard sets Study guides
Chapters 3 & 4 - MGT-103 Exam | Qu... MKTG 3650 Exam 4 Edexcel A Level Business: Paper 1 (A... MK
Teacher 9 terms Teacher 18 terms Teacher 98 terms Te
fedhastavine1 Preview Martin_Mwaura6 Preview We_Julius Preview
Terms in this set (78)
Inbound Marketing Pull Strategy, closely aligned with digital marketing, attracts leads by providing
helpful content
Outbound Marketing Associated with traditional and digital marketing, uses volume and repetition to
spread word of existence, push strategy
Owned Media Example Blog, Website, Social Media Account,
Paid Media Example Display Ads, Social Media, Retargeting
Earned Media Example Word of mouth promotion, reviews, and mentions
Direct Marketing Mailings and brochures, flyers, and coupons
Broadcast Marketing Product placement, program sponsorship, and cinema advertisement
Referral Marketing Fidelity cards, word of mouth, and discounts for sponsorships
Traditional Marketing characteristics Outbound, one-to-many, mass, passive audience
Digital Marketing characteristics Active audience, inbound, one-to-one, individual
3i principles 1. Initiate
2. Iterate
3. Integrate
, What elements of a SMART objective are illustrated in Specific and Measurable
the following statement?
In order to establish myself as a digital marketing
expert, I will complete a diploma in digital marketing.
Audience Research Survey tool, marketing research company, social media platform, behavior
analytics
Social Listening Hootsuite, hashtags, Tweetdeck, influencers
Social listening identifies audiences interests
market research provides third-party analysis of specific topics
What are the main benefits of a 360 marketing Optimizes for scale and relevance, covers the entire buying cycle
campaign?
Steps of framework for managing projects 1. Identify the project or campaign
2. Write a project brief
3. Develop goals and objectives
4. Get input from the team
5. Map out timelines and tasks
Why use content marketing in a digital strategy? Grows brand or business awareness, Increases SEO rankings, Recruits brand
advocates
What are the potential benefits from including social Identify customer sentiment in relation to your brand
listening in a content strategy? Spot risks such as emerging competitors
What needs to be analyzed when conducting a Social following and new format adoption
competitor content audit?
Suppose you have already defined your personality, Map story to personas
brand, and goals, and identified your audience. What is
the next step involved in creating your brand business
story?
It's important that there is room for a creative spark Create Prototypes, brainstorming ideas, leave the idea alone for a period
when developing content.
Identify the steps involved in the creative process.
Identify the best practices to consider when creating Consider the rule of thirds
image content. Use text that develops the story or helps drive action Use clean and simple
images
Identify the best practices to consider when creating Consider the tone and accent of the voiceover used
video content. Quickly inform the viewer of the video subject
Understand the importance of location
