MKT 456 UNLV EXAM QUESTIONS
AND COMPLETE CORRECT
ANSWERS
\.Why do companies expand to foreign markets?
a. To achieve economies of scale
b. To expand their market
c. To take advantage of the lower cost of labor
d. All the above - ANSWERS✔-D. All the above
\.If the correlation factor between the economies of the two countries is -, doing
business in these two countries versus one country
a. Will lower the risk
b. Will not lower the risk
c. Will eliminate risk - ANSWERS✔-Will lower the risk
*no correlation is good*
\.The Chinese home appliances maker Haier started to develop and produce some
of its products in the U.S. Likely, the main strategic reason for Haier to do that is:
a. To save production costs by taking advantage of cheap labor in the U.S
,b. To become globally more competitive by learning and improving in one of the
world's most competitive markets
c. To have easy access to Canada and Mexico
d. To avoid shipping cost - ANSWERS✔-B. To become globally more competitive by
learning and improving in one of the world's most competitive markets
\.Blind taste tests show that Absolute Vodka mainly achieved a competitive
advantage through
a. Cost leadership
b. Differentiation by providing a product that tastes better than the competition
c. Differentiation by providing a product that is perceived as being superior to
most direct competitors
d. None of the above - ANSWERS✔-Differentiation by providing a providing a
product that is perceived as being superior to most direct competitors
\.Which of the following strategies advocates selling the same product with the
same marketing all over the world?
a. International strategy
b. Global strategy
c. Multinational strategy
d. Market extension strategy - ANSWERS✔-B. Global Strategy
Cheaper but might culturally not fit in all markets.
\.Companies using Online Behavioral Targeting
, a. Have to follow the same laws as traditional direct marketers
b. Try to deliver relevant messages to consumers by basing those messages on an
analysis of consumers' online behavior.
c. Can legally only collect and sell personal information about their customers
(name, age, income, hobbies etc.) once the customer agrees to that.
d. All of the above - ANSWERS✔-B. Try to deliver relevant messages to consumers
by basing those messages on an analysis of consumers' online behavior.
\.You are researching convenience stores in Europe. You found that the term
"convenience store" has a variety of meanings among different nations. This fact is
DIRECTLY affected the:
a. validity of your secondary data. (can be valid but not comparable)
b. comparability of your secondary data (not comparable "apples to oranges"
c. Marginally decreasing the cost of your data
d. availability of your secondary data. - ANSWERS✔-B. Comparability of your
secondary data
\.Assuming that secondary data is available in a foreign country, a researcher must
be concerned with:
a. the validity of secondary data.
b. the reliability of secondary data. (can measure the same thing over and over
again)
c. the comparability of secondary data.
d. All of the above are critical factors. - ANSWERS✔-D. All of the above are critical
AND COMPLETE CORRECT
ANSWERS
\.Why do companies expand to foreign markets?
a. To achieve economies of scale
b. To expand their market
c. To take advantage of the lower cost of labor
d. All the above - ANSWERS✔-D. All the above
\.If the correlation factor between the economies of the two countries is -, doing
business in these two countries versus one country
a. Will lower the risk
b. Will not lower the risk
c. Will eliminate risk - ANSWERS✔-Will lower the risk
*no correlation is good*
\.The Chinese home appliances maker Haier started to develop and produce some
of its products in the U.S. Likely, the main strategic reason for Haier to do that is:
a. To save production costs by taking advantage of cheap labor in the U.S
,b. To become globally more competitive by learning and improving in one of the
world's most competitive markets
c. To have easy access to Canada and Mexico
d. To avoid shipping cost - ANSWERS✔-B. To become globally more competitive by
learning and improving in one of the world's most competitive markets
\.Blind taste tests show that Absolute Vodka mainly achieved a competitive
advantage through
a. Cost leadership
b. Differentiation by providing a product that tastes better than the competition
c. Differentiation by providing a product that is perceived as being superior to
most direct competitors
d. None of the above - ANSWERS✔-Differentiation by providing a providing a
product that is perceived as being superior to most direct competitors
\.Which of the following strategies advocates selling the same product with the
same marketing all over the world?
a. International strategy
b. Global strategy
c. Multinational strategy
d. Market extension strategy - ANSWERS✔-B. Global Strategy
Cheaper but might culturally not fit in all markets.
\.Companies using Online Behavioral Targeting
, a. Have to follow the same laws as traditional direct marketers
b. Try to deliver relevant messages to consumers by basing those messages on an
analysis of consumers' online behavior.
c. Can legally only collect and sell personal information about their customers
(name, age, income, hobbies etc.) once the customer agrees to that.
d. All of the above - ANSWERS✔-B. Try to deliver relevant messages to consumers
by basing those messages on an analysis of consumers' online behavior.
\.You are researching convenience stores in Europe. You found that the term
"convenience store" has a variety of meanings among different nations. This fact is
DIRECTLY affected the:
a. validity of your secondary data. (can be valid but not comparable)
b. comparability of your secondary data (not comparable "apples to oranges"
c. Marginally decreasing the cost of your data
d. availability of your secondary data. - ANSWERS✔-B. Comparability of your
secondary data
\.Assuming that secondary data is available in a foreign country, a researcher must
be concerned with:
a. the validity of secondary data.
b. the reliability of secondary data. (can measure the same thing over and over
again)
c. the comparability of secondary data.
d. All of the above are critical factors. - ANSWERS✔-D. All of the above are critical
