MKT101 TEST 1 EXAM QUESTIONS
COMPLETE WITH 100% VERIFIED
ANSWERS
\.Which activity is a central aspect of the definition of marketing?
Manufacturing
b. Outsourcing
c. The exchange process
d. Selling - ANSWERS✔-c. The exchange process
\.During the production era of marketing,
a. businesses increase supply to keep up with demand.
b. research becomes necessary to determine consumer desires and needs.
c. consumer research and analysis are integrated into all efforts.
d. business manufactures and sells products without first determining consumer
desires. - ANSWERS✔-d. business manufactures and sells products without first
determining consumer desires.
\.The current era of marketing is known as the
a. Internet era.
b. marketing company era.
c. post-industrial era.
,d. sales era. - ANSWERS✔-b. marketing company era
\.A value-based philosophy is a key component of
a. barter.
b. a selling philosophy.
c. mass marketing.
d. the marketing concept. - ANSWERS✔-d. the marketing concept
\.A consumer orientation does not usually focus on
a. market needs.
b. production capability.
c. planning.
d. goals. - ANSWERS✔-b. production capability
\.Although the marketing concept enables an organization to analyze, maximize,
and satisfy consumer demand, it should be realized that the concept
a. is only a theory.
b. does not apply to non-profit organizations.
c. is only a guide to planning.
d. is unnecessary in a competitive marketplace. - ANSWERS✔-c. is only a guide to
planning.
\.The last step for a firm that practices a marketing philosophy is
, a. feedback.
b. consumption.
c. consumer satisfaction.
d. relationship marketing. - ANSWERS✔-a. feedback.
\.Customer service activities are
a. unidentifiable, but relatively tangible.
b. unimportant to consumers.
c. identifiable, but relatively intangible.
d. unrelated to the success of goods and services. - ANSWERS✔-c. identifiable, but
relatively intangible.
\.Workers can "break the rules" to honor customer requests with
a. motivated marketing.
b. employee empowerment.
c. a selling philosophy.
d. power selling. - ANSWERS✔-b. employee empowerment.
\.Which statement is incorrect?
a. Customer service has a large effect on customer satisfaction.
b. Consumers today have many mechanisms by which to complain.
c. Consumers today are more satisfied with customer service than ever before.
COMPLETE WITH 100% VERIFIED
ANSWERS
\.Which activity is a central aspect of the definition of marketing?
Manufacturing
b. Outsourcing
c. The exchange process
d. Selling - ANSWERS✔-c. The exchange process
\.During the production era of marketing,
a. businesses increase supply to keep up with demand.
b. research becomes necessary to determine consumer desires and needs.
c. consumer research and analysis are integrated into all efforts.
d. business manufactures and sells products without first determining consumer
desires. - ANSWERS✔-d. business manufactures and sells products without first
determining consumer desires.
\.The current era of marketing is known as the
a. Internet era.
b. marketing company era.
c. post-industrial era.
,d. sales era. - ANSWERS✔-b. marketing company era
\.A value-based philosophy is a key component of
a. barter.
b. a selling philosophy.
c. mass marketing.
d. the marketing concept. - ANSWERS✔-d. the marketing concept
\.A consumer orientation does not usually focus on
a. market needs.
b. production capability.
c. planning.
d. goals. - ANSWERS✔-b. production capability
\.Although the marketing concept enables an organization to analyze, maximize,
and satisfy consumer demand, it should be realized that the concept
a. is only a theory.
b. does not apply to non-profit organizations.
c. is only a guide to planning.
d. is unnecessary in a competitive marketplace. - ANSWERS✔-c. is only a guide to
planning.
\.The last step for a firm that practices a marketing philosophy is
, a. feedback.
b. consumption.
c. consumer satisfaction.
d. relationship marketing. - ANSWERS✔-a. feedback.
\.Customer service activities are
a. unidentifiable, but relatively tangible.
b. unimportant to consumers.
c. identifiable, but relatively intangible.
d. unrelated to the success of goods and services. - ANSWERS✔-c. identifiable, but
relatively intangible.
\.Workers can "break the rules" to honor customer requests with
a. motivated marketing.
b. employee empowerment.
c. a selling philosophy.
d. power selling. - ANSWERS✔-b. employee empowerment.
\.Which statement is incorrect?
a. Customer service has a large effect on customer satisfaction.
b. Consumers today have many mechanisms by which to complain.
c. Consumers today are more satisfied with customer service than ever before.
