MARKETING MANAGEMENT 5504
QUIZ 15-28 COMPLETE QUESTIONS
WITH 100% CORRECT ANSWERS
\.Which of the following fits how B-to-B is defined? (3 things) - ANSWERS✔-
Expertise specific to an industry, Most of the people and budget in marketing,
Understanding of personal Selling
\.What best describes the channel where producers sell to re-sellers? -
ANSWERS✔-Indirect
\.T or F: B-to-B includes selling to re-sellers, it does not include selling for direct
use. - ANSWERS✔-False
\.T or F: A market made up of federal, state, or local government entities is an
Institutional Market. - ANSWERS✔-False
\.NAICS stands for: - ANSWERS✔-North American Industrial Classification System
\.Which of one the following sources generally has the best information about
people at the functional title level? - ANSWERS✔-Trade Associations
,\.Which of the following takes the most effort and time? - ANSWERS✔-New
Purchase
\.T or F: Business to Consumer is based more on personal relationships that
Business to Business. - ANSWERS✔-False
\.T or F: Functional Title is NOT the same as Job Title. - ANSWERS✔-True
\.A business is trying to tie together all the contacts and locations among the
various offices and factories of one of their customer corporations. This is called a:
- ANSWERS✔-Roll-up
\.T or F: A Brand does work for the customer - ANSWERS✔-True
\.T or F: A brand mark is the same as a brand name. - ANSWERS✔-False
\.T or F: Once a trade name is trademarked, the owner cannot lose the rights by
not using the trade name, they can keep it over time like a copyright. -
ANSWERS✔-False
\.T or F: Future sales from people who are not yet customers can be part of Brand
Equity. - ANSWERS✔-True
\.T or F: A manufacturer's brand is a brand that must have the same name as the
manufacturer. - ANSWERS✔-False
, \.T or F: A Private Brand can be owned or controlled by a manufacturer as long as
the names are different. - ANSWERS✔-False
\.Which of the following describe the type(s) of the John Deere brand? (2 things) -
ANSWERS✔-Family & manufacturer's
\.What is the term for allowing another organization to use the intellectual
property of a brand? - ANSWERS✔-Brand licensing
\.What is the term for using a brand name in a different product category? -
ANSWERS✔-brand extension
\.T or F: Brand Differentiation can by definition include making a product exactly
like a competitor with no distinguishing characteristics. - ANSWERS✔-False
\.Which of the following is a Product Manager in charge of? (4 things) -
ANSWERS✔-Product line execution of strategies, Product line planning, Product
line execution of tactics, Product line analysis
\.Which answer best describes Product Differentiation? - ANSWERS✔-Making a
product more attractive by contrasting unique qualities in a favorable way
\.T or F: Positioning has to do with where marketers hold a product in their minds
relative to consumers. - ANSWERS✔-False
QUIZ 15-28 COMPLETE QUESTIONS
WITH 100% CORRECT ANSWERS
\.Which of the following fits how B-to-B is defined? (3 things) - ANSWERS✔-
Expertise specific to an industry, Most of the people and budget in marketing,
Understanding of personal Selling
\.What best describes the channel where producers sell to re-sellers? -
ANSWERS✔-Indirect
\.T or F: B-to-B includes selling to re-sellers, it does not include selling for direct
use. - ANSWERS✔-False
\.T or F: A market made up of federal, state, or local government entities is an
Institutional Market. - ANSWERS✔-False
\.NAICS stands for: - ANSWERS✔-North American Industrial Classification System
\.Which of one the following sources generally has the best information about
people at the functional title level? - ANSWERS✔-Trade Associations
,\.Which of the following takes the most effort and time? - ANSWERS✔-New
Purchase
\.T or F: Business to Consumer is based more on personal relationships that
Business to Business. - ANSWERS✔-False
\.T or F: Functional Title is NOT the same as Job Title. - ANSWERS✔-True
\.A business is trying to tie together all the contacts and locations among the
various offices and factories of one of their customer corporations. This is called a:
- ANSWERS✔-Roll-up
\.T or F: A Brand does work for the customer - ANSWERS✔-True
\.T or F: A brand mark is the same as a brand name. - ANSWERS✔-False
\.T or F: Once a trade name is trademarked, the owner cannot lose the rights by
not using the trade name, they can keep it over time like a copyright. -
ANSWERS✔-False
\.T or F: Future sales from people who are not yet customers can be part of Brand
Equity. - ANSWERS✔-True
\.T or F: A manufacturer's brand is a brand that must have the same name as the
manufacturer. - ANSWERS✔-False
, \.T or F: A Private Brand can be owned or controlled by a manufacturer as long as
the names are different. - ANSWERS✔-False
\.Which of the following describe the type(s) of the John Deere brand? (2 things) -
ANSWERS✔-Family & manufacturer's
\.What is the term for allowing another organization to use the intellectual
property of a brand? - ANSWERS✔-Brand licensing
\.What is the term for using a brand name in a different product category? -
ANSWERS✔-brand extension
\.T or F: Brand Differentiation can by definition include making a product exactly
like a competitor with no distinguishing characteristics. - ANSWERS✔-False
\.Which of the following is a Product Manager in charge of? (4 things) -
ANSWERS✔-Product line execution of strategies, Product line planning, Product
line execution of tactics, Product line analysis
\.Which answer best describes Product Differentiation? - ANSWERS✔-Making a
product more attractive by contrasting unique qualities in a favorable way
\.T or F: Positioning has to do with where marketers hold a product in their minds
relative to consumers. - ANSWERS✔-False
