PRACTICE QUESTIONS AND SOLUTIONS|
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A television ad campaign for a new toy starts playing nationwide in late October. Within
weeks, big box retailers are selling out of the toy as parents prepare for the holidays. This
response is an example of a
A. long-term, intended media effect.
B. long-term, negative media effect.
C. short-term, intended media effect.
D. short-term, unintended media effect.
C. short-term, intended media effect.
As a budding sociologist, you decide to study American politics by attending presidential
caucuses. You identify as a liberal independent, but you are interested in the process from
different perspectives. Your first stop is at a caucus for Republican candidates. Everyone in
the audience is passionate about their beliefs, and you find yourself swept up in the
process, reacting against ideas that you see as extreme. In developing the paper discussing
your study results, what is one of the challenges you in particular must overcome to
produce an unbiased study?
A. determining the actual party affiliation of the people you interview
B. making sure you attend an equal number of caucuses across the political spectrum
C. remembering that everyone, including you, is inculcated into systems of beliefs that
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,influence thinking and perceptions
D. ensuring the names and identifying information of the people you interview is kep
C. remembering that everyone, including you, is inculcated into systems of beliefs that
influence thinking and perceptions
Certain ideals about women's appearance are highly valued in the United States, such as
thinness, muscular definition, and blemish-free skin. Reflection theory suggests that this
obsession in our culture with the "perfect female body" emerges from our social structures
and shapes the kinds of relationships we seek and value: we want to be around people who
meet this standard of perfection. That is, the culture of women's bodies is a result of our
own proclivities, and not a result of how women are depicted in the media. The primary
difficulty with this idea is that it
A. ignores differences found in other cultures.
B. sets up a conflict between men and women.
C. presumes culture is a one-way process.
D. presumes that women's bodies are essential to a functioning society.
C. presumes culture is a one-way process.
Climate change has evoked a politically polarized debate in the United States. For many,
the cause and effect relationship between human activity and climate change seems
obvious based on the science available. For others, such a claim seems ludicrous. While it
may seem that climate change is a matter of science, underlying the disagreement are
attachments to opposing
A. religious belief sets.
B. ideologies.
C. fanaticisms.
D. materialisms.
B. ideologies.
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,Every year, as many as 20,000 devotees of Harley Davidson motorcycles convene in
Sturgis, South Dakota. Their numbers frequently overwhelm nearby towns and cities,
including the Mt. Rushmore National Monument. For some tourists visiting the monument
at that time, the cultural collision with tattooed and long-haired bikers might be jarring. For
the tourist who thinks like a sociologist, such an encounter is an opportunity to observe a
different group of people by applying
A. cultural scripts.
B. different values to one's own life.
C. cultural relativism.
D. reflection theory.
C. cultural relativism.
Facebook surpassed 1 billion monthly active users in 2012, and that number has continued
to climb. Facebook wasn't the first social media site, of course; it had to compete with
earlier sites such as Friendster and MySpace. Today, though, Facebook is many people's
default way of staying in touch with family, friends, and colleagues through messages,
posts, likes, and event invitations. Widespread reliance on the site is a good example of
A. socialization.
B. domination.
C. soft power.
D. hegemony.
D. hegemony.
Following the attack on Pearl Harbor in 1941, the United States undertook the internment
of all people of Japanese ancestry living in the United States. The government stated that
this action was to protect national security. Many of those sent to these internment camps
were U.S. citizens, with parents or grandparents born in Japan. This action relied on the use
of
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, A. stereotypes.
B. hegemony.
C. culture jamming.
D. sexism.
A. stereotypes.
For a research project in an introductory sociology course, a student decides to compare
how magazines created for women cover health and beauty topics versus career and
professional topics in. This student is conducting
A. media scanning.
B. culture jamming.
C. textual analysis.
D. cultural production.
C. textual analysis.
In the "Sociological Conversations" video, Allison Pugh discusses how parents in very
different socioeconomic strata decide on whether to purchase the current popular toy for
their children. She introduces us to the ideas of symbolic indulgence and deprivation.
Families choosing which toys to purchase for children are participating in
A. culture jamming.
B. textual analysis.
C. consumer culture.
D. cultural production.
C. consumer culture.
In the United States, media ownership is
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