HFT4502 LATEST 2026 EXAM MANUAL QUESTIONS AND
SOLUTIONS GUARANTEE A+
✔✔What are the 4 product levels? - ✔✔Core products, Facilitating products, Supporting
products, Augmented products
✔✔What was the Uncle Dew Pepsi Max campaign's strategy? - ✔✔This ad isn't meant
to target us, people rarely change their soft drink preferences. They were most likely
targeting young males 6-8 years old with sugar conscious parents. This player
represents an aspirational group to these young boys who way to be in the NBA one
day.
✔✔What is the negotiated corporate travel rate? - ✔✔10-40% below rack rate
✔✔What is the most lucrative kind of business for hotels (specific)? Why? -
✔✔Incentive travel, because this is a reward, hotel/destination attributes must be
perceived as "something special." Hotel/destination attribute must reflect this
✔✔What are two terms that both describe that negative post purchase feelings? -
✔✔Cognitive dissonance and Buyers remorse
✔✔Types of corporate meetings - ✔✔training, management, planning, and incentive
✔✔Group business markets - ✔✔MICE and SMERF
✔✔The basic values, perceptions, wants, and behaviors that a person learns from
society - ✔✔culture
✔✔Core products - ✔✔answers the question "what is the buyer really buying?"
✔✔segmentaion - ✔✔dividing market into distinct groups of buyers
✔✔targeting - ✔✔evaluating the attractiveness of each market system
✔✔Positioning - ✔✔formulating competitive positioning for a product and a detailed
marketing mix
✔✔Psychographic - ✔✔Dividing the market based on consumer attitudes, interests,
values, and lifestyles
✔✔ Pepsi Max's "Uncle Drew" commercials are an example of marketing via the use of
___________? - ✔✔Aspirational Group
SOLUTIONS GUARANTEE A+
✔✔What are the 4 product levels? - ✔✔Core products, Facilitating products, Supporting
products, Augmented products
✔✔What was the Uncle Dew Pepsi Max campaign's strategy? - ✔✔This ad isn't meant
to target us, people rarely change their soft drink preferences. They were most likely
targeting young males 6-8 years old with sugar conscious parents. This player
represents an aspirational group to these young boys who way to be in the NBA one
day.
✔✔What is the negotiated corporate travel rate? - ✔✔10-40% below rack rate
✔✔What is the most lucrative kind of business for hotels (specific)? Why? -
✔✔Incentive travel, because this is a reward, hotel/destination attributes must be
perceived as "something special." Hotel/destination attribute must reflect this
✔✔What are two terms that both describe that negative post purchase feelings? -
✔✔Cognitive dissonance and Buyers remorse
✔✔Types of corporate meetings - ✔✔training, management, planning, and incentive
✔✔Group business markets - ✔✔MICE and SMERF
✔✔The basic values, perceptions, wants, and behaviors that a person learns from
society - ✔✔culture
✔✔Core products - ✔✔answers the question "what is the buyer really buying?"
✔✔segmentaion - ✔✔dividing market into distinct groups of buyers
✔✔targeting - ✔✔evaluating the attractiveness of each market system
✔✔Positioning - ✔✔formulating competitive positioning for a product and a detailed
marketing mix
✔✔Psychographic - ✔✔Dividing the market based on consumer attitudes, interests,
values, and lifestyles
✔✔ Pepsi Max's "Uncle Drew" commercials are an example of marketing via the use of
___________? - ✔✔Aspirational Group
