CPCA LATEST 2026 EXAM TEST PAPER QUESTIONS AND
SOLUTIONS GUARANTEE A+
✔✔quality, value, and convenience - ✔✔which of the following best describes a
shopper's primary concerns driving purchase decision?
quality, value, and convenience
quality, flavors and social media ads
time of day, social media recommendations and magazine ads
value, product ratings and time of day
✔✔false (tech) - ✔✔True or False: improved technology is the major reason that
category management has been successful
✔✔effective space management, improved shopper understanding, improved pricing
and promotional plans - ✔✔which of the following gives the best example of outcomes
from catman that can positively impact retailer performance?
effective space management, improved shopper understanding, improved pricing and
promotional plans
effective space management, lower trade spend, higher brand exclusivity
lower trade spend, higher brand exclusivity and improved pricing and promotional plans
improved pricing and promotional plans, limited shopper understanding, lower shopper
counts
✔✔all of the above (panel) - ✔✔which of the following are appropriate uses for panel
data?
identify total dollars spent per shopping trip
characteristics of light vs heavy users
market basket value (or transaction size) when a specific item is purchased
determine changes in market basket size
all of the above
,✔✔baseline sales are the short-term spike in sales due to promotion activity - ✔✔which
of the following is NOT a correct statement for the sales volume measure?
"promoted sales" refer to sales generated during the presence of any type of
promotional activity (feature, display, TPR)
"volume" refers to number of units sold or total dollars generated from sales
baseline and incremental sales are modeled or estimated (calculated) numbers
baseline sales are the short-term spike in sales due to promotion activity
✔✔all commodity volume; the total sales volume reported for a store or group of stores -
✔✔what is the best definition below for "ACV"?
all category volume; the total sales volume reported for a store or group of stores
all commodity volume; the total category sales reported for a store or group of stores
all commodity volume; the total sales volume reported for a store or group of stores
✔✔Brand B (27.9/12) - ✔✔Refer to the table. What brand has the highest "share per
SKU"?
Brand A: 30.6 (brand share) 17 (# of SKUs)
Brand B: 27.9 (brand share) 12 (# of SKUs)
Brand C: 15.7 (brand share) 8 (# of SKUs)
✔✔True (promotion strategies) - ✔✔True or False: Consumer promotion strategies are
intended to increase volume at retail
✔✔Pareto principle - ✔✔Refer to the attachment. Which of the following is depicted best
in the chart?
✔✔strengths, weaknesses, opportunities, threats - ✔✔what are the 4 components of a
SWOT analysis?
shopper insights, warehouse withdrawals, organizational structure, timelines
strengths, weaknesses, opportunities, turf protection
strategy, workflow, operations, trade relations
strengths, weaknesses, opportunities, threats
, ✔✔a collaborative effort between trading partners (retailers and manufactures to
optimize the development of total category volume and profit) - ✔✔the category
management process can best be described as:
a co-operative effort retailers use with manufacturers to plan for category growth
a collaborative effort between trading partners (retailers and manufactures to optimize
the development of total category volume and profit)
a manufacturer supported co-operative effort to build volume and profit
none of these answers are correct
the process retailers and manufacturers use to maximize profit
✔✔days of supply; a measure that indicates the number of days that a inventory of a
product will last and is usually based on previous sales - ✔✔what does DOS refer to in
category management?
days of service; a productivity measure that indicates length of time that an employee
has worked for an organization
days of supply; a measure that indicates the number of days that a inventory of a
product will last and is usually based on previous sales
days of stock; a logistic measure that indicates inventory turns
✔✔promoted price - ✔✔which of the following terms is the name for the product price in
retail stores when any merchandising condition (including feature, display, price
reduction) was in effect?
promoted price
non-promoted price
incremental price
average price
✔✔a grouping of stores with similar characteristics based on the customer's
demographics, lifestyles and other factors - ✔✔which of the following is the best
description for a retail store cluster?
a grouping of stores based on retail sales ranking within a defined market area
SOLUTIONS GUARANTEE A+
✔✔quality, value, and convenience - ✔✔which of the following best describes a
shopper's primary concerns driving purchase decision?
quality, value, and convenience
quality, flavors and social media ads
time of day, social media recommendations and magazine ads
value, product ratings and time of day
✔✔false (tech) - ✔✔True or False: improved technology is the major reason that
category management has been successful
✔✔effective space management, improved shopper understanding, improved pricing
and promotional plans - ✔✔which of the following gives the best example of outcomes
from catman that can positively impact retailer performance?
effective space management, improved shopper understanding, improved pricing and
promotional plans
effective space management, lower trade spend, higher brand exclusivity
lower trade spend, higher brand exclusivity and improved pricing and promotional plans
improved pricing and promotional plans, limited shopper understanding, lower shopper
counts
✔✔all of the above (panel) - ✔✔which of the following are appropriate uses for panel
data?
identify total dollars spent per shopping trip
characteristics of light vs heavy users
market basket value (or transaction size) when a specific item is purchased
determine changes in market basket size
all of the above
,✔✔baseline sales are the short-term spike in sales due to promotion activity - ✔✔which
of the following is NOT a correct statement for the sales volume measure?
"promoted sales" refer to sales generated during the presence of any type of
promotional activity (feature, display, TPR)
"volume" refers to number of units sold or total dollars generated from sales
baseline and incremental sales are modeled or estimated (calculated) numbers
baseline sales are the short-term spike in sales due to promotion activity
✔✔all commodity volume; the total sales volume reported for a store or group of stores -
✔✔what is the best definition below for "ACV"?
all category volume; the total sales volume reported for a store or group of stores
all commodity volume; the total category sales reported for a store or group of stores
all commodity volume; the total sales volume reported for a store or group of stores
✔✔Brand B (27.9/12) - ✔✔Refer to the table. What brand has the highest "share per
SKU"?
Brand A: 30.6 (brand share) 17 (# of SKUs)
Brand B: 27.9 (brand share) 12 (# of SKUs)
Brand C: 15.7 (brand share) 8 (# of SKUs)
✔✔True (promotion strategies) - ✔✔True or False: Consumer promotion strategies are
intended to increase volume at retail
✔✔Pareto principle - ✔✔Refer to the attachment. Which of the following is depicted best
in the chart?
✔✔strengths, weaknesses, opportunities, threats - ✔✔what are the 4 components of a
SWOT analysis?
shopper insights, warehouse withdrawals, organizational structure, timelines
strengths, weaknesses, opportunities, turf protection
strategy, workflow, operations, trade relations
strengths, weaknesses, opportunities, threats
, ✔✔a collaborative effort between trading partners (retailers and manufactures to
optimize the development of total category volume and profit) - ✔✔the category
management process can best be described as:
a co-operative effort retailers use with manufacturers to plan for category growth
a collaborative effort between trading partners (retailers and manufactures to optimize
the development of total category volume and profit)
a manufacturer supported co-operative effort to build volume and profit
none of these answers are correct
the process retailers and manufacturers use to maximize profit
✔✔days of supply; a measure that indicates the number of days that a inventory of a
product will last and is usually based on previous sales - ✔✔what does DOS refer to in
category management?
days of service; a productivity measure that indicates length of time that an employee
has worked for an organization
days of supply; a measure that indicates the number of days that a inventory of a
product will last and is usually based on previous sales
days of stock; a logistic measure that indicates inventory turns
✔✔promoted price - ✔✔which of the following terms is the name for the product price in
retail stores when any merchandising condition (including feature, display, price
reduction) was in effect?
promoted price
non-promoted price
incremental price
average price
✔✔a grouping of stores with similar characteristics based on the customer's
demographics, lifestyles and other factors - ✔✔which of the following is the best
description for a retail store cluster?
a grouping of stores based on retail sales ranking within a defined market area
