MK 410 IMC CHAPTER 9 QUIZ
QUESTIONS WITH CORRECT ANSWERS
\.Marketers are engaging in social media marketing because it is one of the best
ways to reach people about brands and products . Social media like Facebook and
Instagram have a lot of options to express companies products to the people .
They post ads as you scroll through to catch your eye , people tag companies in
their post so other people can engage in it , and sometimes companies have
contest for people to enter . - ANSWERS-Why are marketers engaging in social
media marketing ?
\.general socicsl networking - ANSWERS-Facebook is which type of site ?
\.A Coca - Cola study found a positive relationship between social buzz and sales
of the brand .
TRUE OR FALSE - ANSWERS-False
\.brand buzz - ANSWERS-A measure of the number of times a brand receives a
mention on social networks within a specific time frame is called :
\.True - ANSWERS-In terms of videos posted to YouTube , consumer - produced
videos exceed company or brand produced materials .
true or false
QUESTIONS WITH CORRECT ANSWERS
\.Marketers are engaging in social media marketing because it is one of the best
ways to reach people about brands and products . Social media like Facebook and
Instagram have a lot of options to express companies products to the people .
They post ads as you scroll through to catch your eye , people tag companies in
their post so other people can engage in it , and sometimes companies have
contest for people to enter . - ANSWERS-Why are marketers engaging in social
media marketing ?
\.general socicsl networking - ANSWERS-Facebook is which type of site ?
\.A Coca - Cola study found a positive relationship between social buzz and sales
of the brand .
TRUE OR FALSE - ANSWERS-False
\.brand buzz - ANSWERS-A measure of the number of times a brand receives a
mention on social networks within a specific time frame is called :
\.True - ANSWERS-In terms of videos posted to YouTube , consumer - produced
videos exceed company or brand produced materials .
true or false
