MK 410 - EXAM 2 QUESTIONS WITH
100% VERIFIED ANSWERS
\.In terms of the evolution of the internet, Web 3.0: - ANSWERS-generated instant
communication that helped improve customer service.
\.The biggest disappointment web users had with Web 3.0 was the inability to
connect to events in real time. - ANSWERS-False
\.Which of the following does not apply to a Web 4.0 type e-commerce website? -
ANSWERS-Static content
\.A search engine is the primary method most consumers use to discover new
websites and to search for information. - ANSWERS-True
\.Interactive marketing is: - ANSWERS-developing marketing messages that create
two-way communication with customers.
\.Hidden charges, difficulty checking out, and requiring customers to register at an
e-commerce site are common causes of shopping cart abandonment. - ANSWERS-
True
\.Blogs are often an effective way to engage with customers and potential
customers. - ANSWERS-True
, \.Which web phase was characterized by social media, customer engagement,
cloud operations, and web participation? - ANSWERS-Web 4.0.
\.A value-added incentive should be designed to inspire a short-term purchase
rather than trying to influence long-term buying habits. - ANSWERS-False
\.While many e-commerce sites allow customer reviews and feedback, most
immediately delete any negative comments or screen comments prior to posting
to prevent negative comments from appearing. - ANSWERS-False
\.A financial incentive may cause a consumer to switch to e-commerce; a value-
added incentive is designed to: - ANSWERS-change purchasing habits more
permanently.
\.The ideal medium for interactive marketing is: - ANSWERS-the internet.
\.Describe the migration of the internet from Web 1.0 to Web 3.0. - ANSWERS-
web 1 sites are static. it is a website that can't be changed whereas web 3.0 is
more connected and intelligent with advanced technology and features.
\.Of the three methods of search engine optimization, the most effective is paid
search ads. - ANSWERS-False
\.Search engine optimization can be reached in all of the following ways except: -
ANSWERS-paid banner ads on other companies' websites.
100% VERIFIED ANSWERS
\.In terms of the evolution of the internet, Web 3.0: - ANSWERS-generated instant
communication that helped improve customer service.
\.The biggest disappointment web users had with Web 3.0 was the inability to
connect to events in real time. - ANSWERS-False
\.Which of the following does not apply to a Web 4.0 type e-commerce website? -
ANSWERS-Static content
\.A search engine is the primary method most consumers use to discover new
websites and to search for information. - ANSWERS-True
\.Interactive marketing is: - ANSWERS-developing marketing messages that create
two-way communication with customers.
\.Hidden charges, difficulty checking out, and requiring customers to register at an
e-commerce site are common causes of shopping cart abandonment. - ANSWERS-
True
\.Blogs are often an effective way to engage with customers and potential
customers. - ANSWERS-True
, \.Which web phase was characterized by social media, customer engagement,
cloud operations, and web participation? - ANSWERS-Web 4.0.
\.A value-added incentive should be designed to inspire a short-term purchase
rather than trying to influence long-term buying habits. - ANSWERS-False
\.While many e-commerce sites allow customer reviews and feedback, most
immediately delete any negative comments or screen comments prior to posting
to prevent negative comments from appearing. - ANSWERS-False
\.A financial incentive may cause a consumer to switch to e-commerce; a value-
added incentive is designed to: - ANSWERS-change purchasing habits more
permanently.
\.The ideal medium for interactive marketing is: - ANSWERS-the internet.
\.Describe the migration of the internet from Web 1.0 to Web 3.0. - ANSWERS-
web 1 sites are static. it is a website that can't be changed whereas web 3.0 is
more connected and intelligent with advanced technology and features.
\.Of the three methods of search engine optimization, the most effective is paid
search ads. - ANSWERS-False
\.Search engine optimization can be reached in all of the following ways except: -
ANSWERS-paid banner ads on other companies' websites.
