MK 410 - FINAL EXAM QUESTIONS
WITH 100% VERIFIED ANSWERS
\.What are the 3 ingredients of a successful email campaign? - ANSWERS-1.
Integrate with other marketing channels
2. Be based on web analytics
3. Monitor future web analytics
\.(T/F) With mobile advertising, geo-fencing utilizes real-time location to deliver
advertising messages based on a person's proximity to a retail business. -
ANSWERS-F; geo-aware advertising targets real-time locations to deliver
advertising messages based on the person's proximity to a unit's location.
\.Based on web analytics, a hotel's front desk staff knows a customer often stays
for a week and offers that person a discount for booking online, which is an
example of:
a. merchandising
b. a financial incentive
c. a convenience incentive
d. a value-added incentive - ANSWERS-d. a value-added incentive
, \.Geo-targeting is a very attractive digital strategy for restaurants because
research by Nielsen revealed that ________ percent of Smartphone users had
conducted a restaurant search on their mobile device. - ANSWERS-95
\.(T/F) Two keys to text message mobile advertising include careful timing of the
message and using geo-targeting so only consumers close to the retailer or
business receive the text. - ANSWERS-F
\.(T/F) Web 4.0 forced e-commerce firms to include real-time communication and
engagement for consumers. - ANSWERS-T
\.Restaurants typically use which method of location-based advertising?
a. audience targeting
b. geo-aware advertising
c. geo-fensing
d. geo-targeting by DMA - ANSWERS-b. geo-aware advertising
\.(T/F) The importance of providing evidence that advertising works has led to a
greater emphasis on respondent behaviors. - ANSWERS-T
\.What are the five key public relations functions? - ANSWERS-- Identify internal
and external stakeholders
- Assess the corporate reputation
- Audit corporate social responsibility
- Create positive image-building activities
WITH 100% VERIFIED ANSWERS
\.What are the 3 ingredients of a successful email campaign? - ANSWERS-1.
Integrate with other marketing channels
2. Be based on web analytics
3. Monitor future web analytics
\.(T/F) With mobile advertising, geo-fencing utilizes real-time location to deliver
advertising messages based on a person's proximity to a retail business. -
ANSWERS-F; geo-aware advertising targets real-time locations to deliver
advertising messages based on the person's proximity to a unit's location.
\.Based on web analytics, a hotel's front desk staff knows a customer often stays
for a week and offers that person a discount for booking online, which is an
example of:
a. merchandising
b. a financial incentive
c. a convenience incentive
d. a value-added incentive - ANSWERS-d. a value-added incentive
, \.Geo-targeting is a very attractive digital strategy for restaurants because
research by Nielsen revealed that ________ percent of Smartphone users had
conducted a restaurant search on their mobile device. - ANSWERS-95
\.(T/F) Two keys to text message mobile advertising include careful timing of the
message and using geo-targeting so only consumers close to the retailer or
business receive the text. - ANSWERS-F
\.(T/F) Web 4.0 forced e-commerce firms to include real-time communication and
engagement for consumers. - ANSWERS-T
\.Restaurants typically use which method of location-based advertising?
a. audience targeting
b. geo-aware advertising
c. geo-fensing
d. geo-targeting by DMA - ANSWERS-b. geo-aware advertising
\.(T/F) The importance of providing evidence that advertising works has led to a
greater emphasis on respondent behaviors. - ANSWERS-T
\.What are the five key public relations functions? - ANSWERS-- Identify internal
and external stakeholders
- Assess the corporate reputation
- Audit corporate social responsibility
- Create positive image-building activities
