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Comprehensive Guide to Integrated Marketing Communication and Promotion Strategies Study Guide 2025/ 2026 Complete Marketing Exam Preparation Material

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Download Comprehensive Guide to Integrated Marketing Communication and Promotion Strategies Study Guide 2025/ 2026 with solution. Learn IMC frameworks, promotional mix strategies, advertising, sales promotion, public relations, and campaign planning to strengthen understanding and excel in marketing exams.

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Institution
Integrated Maketing Communications
Course
Integrated Maketing Communications

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Comprehensive Guide to Integrated
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, Comprehensive Guide to Integrated Marketing Communication and Promotion Strategies.pdf
Comprehensive Guide to Integrated Marketing Communication and Promotion Strategies
Comprehensive Guide to Integrated Marketing Communication and Promotion Strategies.pdf




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Terms in this set (25)



Strategic goals of marketing Create awareness, build positive images, identify
communication prospects, build channel relationships, retain
customers.


Promotion mix Combination and types of nonpersonal and
personal communication an organization puts forth
during a specified period.




Comprehensive Guide to Integrated Marketing Communication and Promotion Strategies.pdf
Comprehensive Guide to Integrated Marketing Communication and Promotion Strategies.pdf
Comprehensive Guide to Integrated Marketing Communication and Promotion Strategies.pdf
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Institution
Integrated Maketing Communications
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Integrated Maketing Communications

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Uploaded on
May 13, 2026
Number of pages
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Written in
2025/2026
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  • study guide imc
  • marketing exam prep
  • study material strategy
  • integrated marketing communication promotion strat
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