Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall||Complete Guide A+||Latest Edition

TEST BANK FOR
Marketing Management 4th Edition Mark Johnston Greg Marshall



Chapter 1

Student name:
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A commonly held misconception about marketing is that it is all about
advertising and selling.
1)
⊚ true
⊚ false

Question Details
AACSB : Analytical Thinking
wis

Accessibility : Keyboard
Navigation
Learning Objective : 01-01 Identify typical misconceptions about marketing,
why they persist, and the Topic : Marketing and Marketing Management
Defined
Bloom's :
Remember
epr

Difficulty : 1 Easy
Gradable :
automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about
marketin...

2) Marketing is relevant only to people in the organization who work directly in the
marketing department.
of


2)
⊚ true
1

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, ⊚ false

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard
Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-01 Identify typical misconceptions about marketing,
why they persist, and the Topic : Marketing and Marketing Management
Defined
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
wis
epr
of



2

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,3) The American Marketing Association defines marketing as “the activity, set of
institutions, and processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients, partners, and
society at large.”
3)
⊚ true
⊚ false

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard
Navigation
Topic : Marketing and Marketing
Management Defined Bloom's :
Remember
Difficulty : 1 Easy
Learning Objective : 01-02 Define what marketing and marketing
management really are and how they con Gradable : automatic
wis

Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines
m...
4) Peter Drucker stated that since it is the customer who defines value, the
business enterprise has only two business functions: marketing and
innovation.
4)
⊚ true
⊚ false
epr


Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard
Navigation Bloom's :
Remember
Difficulty : 1 Easy
Topic : The Concept of Customer Value
of


Learning Objective : 01-02 Define what marketing and marketing

3

wiseprof

, management really are and how they con Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
5) Sustainability refers to business practices that prolong the life cycle of a product.
5)
⊚ true
⊚ false

Question Details
Accessibility : Keyboard
Navigation Bloom's :
Understand
Difficulty : 2 Medium
Topic : Marketing and Marketing Management Defined
Learning Objective : 01-02 Define what marketing and marketing
management really are and how they con AACSB : Ethics
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
wis
epr
of



4

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