Certified Parks and Recreation
Professional (CPRP) Exam
QUESTIONS AND VERIFIED
CORRECT ANSWERS
GRADED A+ LATEST 100%
GUARANTEED PASS
Marketing Mix: Place - CORRECT ANSWER-Distribution of products. Includes accessibility of
programs and the facilities where they are offered, including how close the place is to where
people live and work, atmosphere, geographic area, population density. Also includes day of
week, time, and format of program.
Marketing Mix: Promotion - CORRECT ANSWER-Means of communicating the value of a
product. Done through the promotions mix.
Market Segmentation - CORRECT ANSWER-The process of subdividing a larger heterogeneous
market into small homogeneous markets that are more similar in the media they are exposed
to, their product wants, and how they will respond to the marketing mix.
Four variables for market segmentation - CORRECT ANSWER-1. Demographics (income, age,
race, sexual orientation),
2. Geography (travel time and proximity),
3. Psychographics (values, attitudes, and beliefs such as lifestyle or social class),
4. Behaviors (skill level and product loyalty).
,Target Marketing - CORRECT ANSWER-Markets the agency chooses to focus on for a particular
product (ex: story time = families with elementary-age children).
Theme - CORRECT ANSWER-The concept that drives a program's design and marketing
Job analysis - CORRECT ANSWER-provides a foundation for the job description.
What aspects of parks and recreation provide the most community-wide benefits? - CORRECT
ANSWER-Parks and natural areas, followed by facilities and programs
Individual benefits of parks - CORRECT ANSWER-experienced by those who directly participate
in an activity
Community benefits of parks - CORRECT ANSWER-betterment of the community at large, not
just those who participate in programs. Ex: Living near a park increases property values
What aspects of parks and recreation provide the most individual benefits? - CORRECT
ANSWER-Programs and facilities
Positioning - CORRECT ANSWER-the process of establishing and maintaining a positive image of
the agency in the minds of the community and elected officials.
What are the 7 approaches to educating the public about the benefits of Parks and Recreation
services? - CORRECT ANSWER-1. Formulate a position statement
2. Listen to elected officials as they talk about the city and its problems
3. Find research/scientific evidence that supports what parks and recreation does
4. Select no more than 3 issues to help you demonstrate the value of P&R
,5. Be consistent and persistent about getting the message out.
6. Offer testimonial evidence that P&R services help the community and its members.
7. Use cost/benefit analyses. Ex: Use cost per resident vs. total cost ($1.25 per person vs. 1
million dollars total)
What is the purpose of a Friends group? - CORRECT ANSWER-To solicit public support on the
agency's behalf. Support parks & rec agencies through activities such as fundraising, providing
volunteers, working on projects, and supporting the agency in achieving its mission and goals.
Most Friends groups are what type of organization (tax-wise)? - CORRECT ANSWER-501(c)3 tax-
exempt nonprofit
What are 5 ways to collect public input regarding policies? - CORRECT ANSWER-Public meetings,
focus groups, Citizen Advisory Groups, Surveys, and Referendums
What are the three purposes of public meetings? - CORRECT ANSWER-1. Inform the public of
specific items or changes
2. Consult the public on issues or to garner reactions to items such as policy changes
3. To involve the public by getting their input on topics
Focus Group - CORRECT ANSWER-A small but representative group of patrons are assembled
and asked various questions about a topic
Focus group facilitator - CORRECT ANSWER-Someone who is not affiliated with the agency
whose job is to ascertain perceptions, opinions, beliefs, and attitudes about a given subject.
A focus group should be no larger than... - CORRECT ANSWER-10 people
, Citizen Advisory Groups - CORRECT ANSWER-formed to provide valuable feedback and
direction. Can investigate a specific issue or problem and provide a report for public
consumption.
Surveys - CORRECT ANSWER-Gather input regarding polices and procedures
closed-ended vs. open-ended survey questions - CORRECT ANSWER-Closed-ended questions
make data analysis easier but open-ended questions provide richer information
Referendum - CORRECT ANSWER-An issue is placed on the ballot and the voters give feedback.
Vision statement - CORRECT ANSWER-expresses what the organization should become, where it
wants to go strategically at a given timeline (5 to 10 years in the future).
Mission statement - CORRECT ANSWER-a statement of the organization's purpose - what it
wants to accomplish in the larger environment
An organization's mission statement answers what 3 questions? - CORRECT ANSWER-1. Who
the customers are
2. What services are provided by the agency
3. How services will be provided
What are 6 benefits to forming relationships with other agencies? - CORRECT ANSWER-1.
Providing higher levels of service than an agency can provide alone
2. Pooling resources
3. Avoiding duplication of services when resources are limited
4. Gaining expertise from multiple people in many different areas
5. Demonstrating to the public that tax dollars are being used wisely
Professional (CPRP) Exam
QUESTIONS AND VERIFIED
CORRECT ANSWERS
GRADED A+ LATEST 100%
GUARANTEED PASS
Marketing Mix: Place - CORRECT ANSWER-Distribution of products. Includes accessibility of
programs and the facilities where they are offered, including how close the place is to where
people live and work, atmosphere, geographic area, population density. Also includes day of
week, time, and format of program.
Marketing Mix: Promotion - CORRECT ANSWER-Means of communicating the value of a
product. Done through the promotions mix.
Market Segmentation - CORRECT ANSWER-The process of subdividing a larger heterogeneous
market into small homogeneous markets that are more similar in the media they are exposed
to, their product wants, and how they will respond to the marketing mix.
Four variables for market segmentation - CORRECT ANSWER-1. Demographics (income, age,
race, sexual orientation),
2. Geography (travel time and proximity),
3. Psychographics (values, attitudes, and beliefs such as lifestyle or social class),
4. Behaviors (skill level and product loyalty).
,Target Marketing - CORRECT ANSWER-Markets the agency chooses to focus on for a particular
product (ex: story time = families with elementary-age children).
Theme - CORRECT ANSWER-The concept that drives a program's design and marketing
Job analysis - CORRECT ANSWER-provides a foundation for the job description.
What aspects of parks and recreation provide the most community-wide benefits? - CORRECT
ANSWER-Parks and natural areas, followed by facilities and programs
Individual benefits of parks - CORRECT ANSWER-experienced by those who directly participate
in an activity
Community benefits of parks - CORRECT ANSWER-betterment of the community at large, not
just those who participate in programs. Ex: Living near a park increases property values
What aspects of parks and recreation provide the most individual benefits? - CORRECT
ANSWER-Programs and facilities
Positioning - CORRECT ANSWER-the process of establishing and maintaining a positive image of
the agency in the minds of the community and elected officials.
What are the 7 approaches to educating the public about the benefits of Parks and Recreation
services? - CORRECT ANSWER-1. Formulate a position statement
2. Listen to elected officials as they talk about the city and its problems
3. Find research/scientific evidence that supports what parks and recreation does
4. Select no more than 3 issues to help you demonstrate the value of P&R
,5. Be consistent and persistent about getting the message out.
6. Offer testimonial evidence that P&R services help the community and its members.
7. Use cost/benefit analyses. Ex: Use cost per resident vs. total cost ($1.25 per person vs. 1
million dollars total)
What is the purpose of a Friends group? - CORRECT ANSWER-To solicit public support on the
agency's behalf. Support parks & rec agencies through activities such as fundraising, providing
volunteers, working on projects, and supporting the agency in achieving its mission and goals.
Most Friends groups are what type of organization (tax-wise)? - CORRECT ANSWER-501(c)3 tax-
exempt nonprofit
What are 5 ways to collect public input regarding policies? - CORRECT ANSWER-Public meetings,
focus groups, Citizen Advisory Groups, Surveys, and Referendums
What are the three purposes of public meetings? - CORRECT ANSWER-1. Inform the public of
specific items or changes
2. Consult the public on issues or to garner reactions to items such as policy changes
3. To involve the public by getting their input on topics
Focus Group - CORRECT ANSWER-A small but representative group of patrons are assembled
and asked various questions about a topic
Focus group facilitator - CORRECT ANSWER-Someone who is not affiliated with the agency
whose job is to ascertain perceptions, opinions, beliefs, and attitudes about a given subject.
A focus group should be no larger than... - CORRECT ANSWER-10 people
, Citizen Advisory Groups - CORRECT ANSWER-formed to provide valuable feedback and
direction. Can investigate a specific issue or problem and provide a report for public
consumption.
Surveys - CORRECT ANSWER-Gather input regarding polices and procedures
closed-ended vs. open-ended survey questions - CORRECT ANSWER-Closed-ended questions
make data analysis easier but open-ended questions provide richer information
Referendum - CORRECT ANSWER-An issue is placed on the ballot and the voters give feedback.
Vision statement - CORRECT ANSWER-expresses what the organization should become, where it
wants to go strategically at a given timeline (5 to 10 years in the future).
Mission statement - CORRECT ANSWER-a statement of the organization's purpose - what it
wants to accomplish in the larger environment
An organization's mission statement answers what 3 questions? - CORRECT ANSWER-1. Who
the customers are
2. What services are provided by the agency
3. How services will be provided
What are 6 benefits to forming relationships with other agencies? - CORRECT ANSWER-1.
Providing higher levels of service than an agency can provide alone
2. Pooling resources
3. Avoiding duplication of services when resources are limited
4. Gaining expertise from multiple people in many different areas
5. Demonstrating to the public that tax dollars are being used wisely
