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MAR3400 EXAM 2 |COMPLETE QUESTIONS WITH EXPERT SOLUTIONS | 2026 LATEST UPDATED | GET A+

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MAR3400 EXAM 2 |COMPLETE QUESTIONS WITH EXPERT SOLUTIONS | 2026 LATEST UPDATED | GET A+

Institution
MAR3400
Course
MAR3400

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MAR3400 EXAM 2 |COMPLETE QUESTIONS WITH EXPERT

SOLUTIONS | 2026 LATEST UPDATED | GET A+

when preparing for a meeting what should you keep in mind? - (Answer)where is the customer in

the buying(planning) cycle?

-just started?, do they need the sales person to provide them with a lot of information?

-at the end?, they already know information and the sales person would be wasting their time

trying to deliver that.- need to be on negotiating terms with them.




what is one of the biggest mistakes seen in sales? - (Answer)misalignment between the buying

and selling.




buyer sell relationships go through many stages(especially true in early prospecting phase). -

awareness building goals? - (Answer)-establish rapport

-build credibility

-get to know prospect

-know business situation

- remember most successful sales take time to develop!




how many times on average need to meet with a customer to close a deal? - (Answer)3-5

,in business to business situations




decision making process - (Answer)-prepare questions that help create a picture of: players,

timeline, decision criteria




-people: issues, power, part of the play.

linked research helps with this.




sales meeting planning - (Answer)-your job to take control

-meeting objective

-dont waste prospects time

-state objective at beginning




doing research ahead of time prevents you from attempting to? - (Answer)selling something to

someone that doesn't need it




why should you take time to reach and prepare questions ahead of time? - (Answer)to get client

to talk about themselves

, questions to help you uncover missing pieces of information - (Answer)-buying process?

-budget?




red lights - (Answer)possibilities that can make the deal go south

-cutting budgets

-talking to a competitor




green lights - (Answer)-proceeding to next step

-meeting with decision maker




yellow light - (Answer)-stalling

-challenging prospect to get to red or green light




ways to share or teach a client (good to do at beginning of a meeting) - (Answer)-help them view

things differently

-potential opportunities to improve their business (powerful way to communicate value)

-idea is: can you help them improve their business?




BIGGEST mistake seen in sales? - (Answer)reps don't have a plan when approaching meetings

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Institution
MAR3400
Course
MAR3400

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