Tide Exam Questions
Question 1 is based on the following:
• The unseen music video extract from In the Kitchen by Renee Rapp.
• The Tide Advertisement set text.
1. Compare how the representations in the Tide advertisement and music video convey values
and beliefs. [30]
In your answer you must:
• Consider the similarities in how the representations position audiences.
• Consider the differences in how the representations position audiences.
• Make judgements and draw conclusions about how far the representations reflect social and
cultural contexts.
2. Explore how the Tide advertisement uses media language to communicate meaning. [15]
3. Explain how audience responses to advertisements reflect social and cultural circumstances.
Refer to the Tide advertisement you have studied to support your points. [8]
4. Explain how media producers attract audiences. Refer to the Tide advertisement to support
your points. [12]
5. Explore how the tide advertisement uses codes and conventions to reinforce stereotypes.
[20]
Question 1 is based on the following:
• The unseen music video extract from In the Kitchen by Renee Rapp.
• The Tide Advertisement set text.
1. Compare how the representations in the Tide advertisement and music video convey values
and beliefs. [30]
In your answer you must:
• Consider the similarities in how the representations position audiences.
• Consider the differences in how the representations position audiences.
• Make judgements and draw conclusions about how far the representations reflect social and
cultural contexts.
2. Explore how the Tide advertisement uses media language to communicate meaning. [15]
3. Explain how audience responses to advertisements reflect social and cultural circumstances.
Refer to the Tide advertisement you have studied to support your points. [8]
4. Explain how media producers attract audiences. Refer to the Tide advertisement to support
your points. [12]
5. Explore how the tide advertisement uses codes and conventions to reinforce stereotypes.
[20]
