MAR 3023 MARKETING RESEARCH AND ANALYSIS MODULE 2 QUESTIONS AND ANSWERS

MAR 3023 MARKETING RESEARCH AND ANALYSIS MODULE 2 QUESTIONS AND
ANSWERS
Which skills and tools gained with the Marketing Research and Analysis certificate will enable students
to stand out and excel in a global marketplace?



Critical thinking skills and use of analytical tools



Proper implementation of marketing metrics



Use of statistical analyses



All of the above - CORRECT ANSWER✅✅All of the above



FIU's Marketing Research and Analysis provides a competitive advantage to managers because...



- It introduces topics such as Consumer Behavior and teaches techniques to calculate product mix,
pricing and market share



- It helps managers to decide on which new products and services may increase profits, and whether
they are meeting their customers' needs and expectations



- It improves the managers' decision-making by providing support through marketing data



- All the above - CORRECT ANSWER✅✅All the above



FIU's Marketing Research and Analysis can jumpstart your career because...



- Companies are increasingly requiring new and improved skills applicable to market research and will
come to expect market data-literacy in their recruitment practices