ASSIGNMENT 3 SEMESTER 1 2026
UNIQUE NO.
DUE DATE: 22 MAY 2026
, Introduction to Entrepreneurship and Small Business Management - MNE2601
Table of Contents
1. INTRODUCTION .........................................................................................................................2
2. PRODUCT/SERVICE FEASIBILITY...........................................................................................2
2.1 Aim of Product/Service Feasibility....................................................................................2
2.2 Steps in Product/Service Feasibility Analysis.................................................................3
2.3 Components of Product/Service Feasibility.....................................................................4
2.4 Secondary vs Primary Research........................................................................................5
3. CONCEPT STATEMENT ............................................................................................................6
4. PROTOTYPE AND USABILITY TESTING.................................................................................8
5. TYPE OF INDUSTRY ..................................................................................................................9
5.1 Description of Industry and Why It Is Attractive..............................................................9
5.2 Nature and Degree of Competition....................................................................................9
6. PROFITABILITY ........................................................................................................................ 10
6.1 Factors Affecting Profitability in the Industry................................................................ 10
6.2 Market Factors .................................................................................................................... 11
7. TECHNICAL AND LEGAL FEASIBILITY................................................................................ 12
7.1 Business Registration....................................................................................................... 12
7.2 Trading Licence .................................................................................................................. 12
7.3 Environmental Compliance.............................................................................................. 12
7.4 Health and Safety Requirements..................................................................................... 13
7.5 Insurance ............................................................................................................................ 13
7.6 Equipment Availability...................................................................................................... 13
7.7 Technology Requirements................................................................................................ 13
8. FINANCIAL FEASIBILITY ........................................................................................................ 13
8.1 Capital Investment ............................................................................................................. 13
8.2 Estimated Earnings ........................................................................................................... 14
9. ORGANISATIONAL FEASIBILITY........................................................................................... 15
9.1 Management Aspects........................................................................................................ 15
9.2 Organisational Structure................................................................................................... 16
9.3 Resource Sufficiency........................................................................................................ 16
10. CONCLUSION ......................................................................................................................... 17
11. REFERENCE LIST .................................................................................................................. 18