WGU C201 BUSINESS ACUMEN NEW VERSION
ACTUAL EXAM QUESTIONS AND
100% COMPLETE SOLUTION A+GRADE
GUARANTEED
What are some ways in which a company can monitor the quality level of
its output? -CORRECT ANSWER ✔️Benchmarking, Quality Control, Six
Sigma, and ISO Standards
List some of the benefits of acquiring ISO 9000 Certification. -CORRECT
ANSWER ✔️Benefits of acquiring a 9000 certification: ensure that
products meet customers' requirements. Business partners, customers,
suppliers, and consumers may prefer to deal with or buy products from a
certified organization.
Define distribution channels. -CORRECT ANSWER ✔️Paths that products,
and the legal ownership of them, follow from producer to consumer or
business user.
What is a market intermediary? -CORRECT ANSWER ✔️Intermediary or a
middleman, is a business that moves goods between producers and
consumers or business users, ie. Wholesaler or Retailer.
,What is Utility? -CORRECT ANSWER ✔️The power of a good or service to
satisfy a want or a need for a customer.
Identify 3 ways marketing creates utility. -CORRECT ANSWER ✔️Through
Time, Place, and Ownership
What is Marketing Concept? -CORRECT ANSWER ✔️Companywide
customer orientation with the objective of achieving long run success.
Marketplace success begins with the customer.
How is the marketing concept tied to the relationship and social eras of
marketing? -CORRECT ANSWER ✔️These two eras are more focused on
what the customer wants and satisfying them.
Why do not-for-profit organizations engage in marketing? -CORRECT
ANSWER ✔️Promoting a cause or getting people to donate money.
What are the 5 steps of non-traditional marketing used by non-profits? -
CORRECT ANSWER ✔️Person, Place, Cause, Organization, and Event
Distinguish between Consumer Products and Business Products. -
CORRECT ANSWER ✔️B2C Goods & Services like GPS System, Tomato
Sauce, & Haircut that are purchased by end users. Consumer Products
B2B Goods and services to be used directly or indirectly in the production
of goods for resale i.e. a coffee machine at a coffee shop or a printing
machine at a printers
, What are the steps in developing a marketingCORRECT
strategy? -
ANSWER 1st Study and analyze potential target markets and
✔️ choose
among them. 2nd create a marketing mix to satisfy the chosen market.
What is the difference between primary data and secondary data? -
CORRECT ANSWER ✔️Primary data is 1st through original sources and
secondary is previously published data like from the government.
What is data mining? -CORRECT ANSWER ✔️Computer searches of
customers data to detect patterns and relationships, i.e. useful trends
What is the most common form of segmentation for consumer markets? -
CORRECT ANSWER ✔️Demographic
What are the three approaches to product-related segmentation? -
CORRECT ANSWER ✔️Benefits sought, Usage rates, Brand loyalty.
What is end-use segmentation in B2B Market? -CORRECT ANSWER
✔️Focuses on the precise way a B2B purchaser will use a product.
Define Consumer Behavior. -CORRECT ANSWER ✔️Actions of ultimate
consumers directly involved in obtaining, consuming, and disposing of
products and the decision process that precede and follow these actions.
What are determinants of Consumer Behavior? -CORRECT ANSWER
ACTUAL EXAM QUESTIONS AND
100% COMPLETE SOLUTION A+GRADE
GUARANTEED
What are some ways in which a company can monitor the quality level of
its output? -CORRECT ANSWER ✔️Benchmarking, Quality Control, Six
Sigma, and ISO Standards
List some of the benefits of acquiring ISO 9000 Certification. -CORRECT
ANSWER ✔️Benefits of acquiring a 9000 certification: ensure that
products meet customers' requirements. Business partners, customers,
suppliers, and consumers may prefer to deal with or buy products from a
certified organization.
Define distribution channels. -CORRECT ANSWER ✔️Paths that products,
and the legal ownership of them, follow from producer to consumer or
business user.
What is a market intermediary? -CORRECT ANSWER ✔️Intermediary or a
middleman, is a business that moves goods between producers and
consumers or business users, ie. Wholesaler or Retailer.
,What is Utility? -CORRECT ANSWER ✔️The power of a good or service to
satisfy a want or a need for a customer.
Identify 3 ways marketing creates utility. -CORRECT ANSWER ✔️Through
Time, Place, and Ownership
What is Marketing Concept? -CORRECT ANSWER ✔️Companywide
customer orientation with the objective of achieving long run success.
Marketplace success begins with the customer.
How is the marketing concept tied to the relationship and social eras of
marketing? -CORRECT ANSWER ✔️These two eras are more focused on
what the customer wants and satisfying them.
Why do not-for-profit organizations engage in marketing? -CORRECT
ANSWER ✔️Promoting a cause or getting people to donate money.
What are the 5 steps of non-traditional marketing used by non-profits? -
CORRECT ANSWER ✔️Person, Place, Cause, Organization, and Event
Distinguish between Consumer Products and Business Products. -
CORRECT ANSWER ✔️B2C Goods & Services like GPS System, Tomato
Sauce, & Haircut that are purchased by end users. Consumer Products
B2B Goods and services to be used directly or indirectly in the production
of goods for resale i.e. a coffee machine at a coffee shop or a printing
machine at a printers
, What are the steps in developing a marketingCORRECT
strategy? -
ANSWER 1st Study and analyze potential target markets and
✔️ choose
among them. 2nd create a marketing mix to satisfy the chosen market.
What is the difference between primary data and secondary data? -
CORRECT ANSWER ✔️Primary data is 1st through original sources and
secondary is previously published data like from the government.
What is data mining? -CORRECT ANSWER ✔️Computer searches of
customers data to detect patterns and relationships, i.e. useful trends
What is the most common form of segmentation for consumer markets? -
CORRECT ANSWER ✔️Demographic
What are the three approaches to product-related segmentation? -
CORRECT ANSWER ✔️Benefits sought, Usage rates, Brand loyalty.
What is end-use segmentation in B2B Market? -CORRECT ANSWER
✔️Focuses on the precise way a B2B purchaser will use a product.
Define Consumer Behavior. -CORRECT ANSWER ✔️Actions of ultimate
consumers directly involved in obtaining, consuming, and disposing of
products and the decision process that precede and follow these actions.
What are determinants of Consumer Behavior? -CORRECT ANSWER
