, COM2611 PORTFOLIO SEMESTER 1
ANSWERS
DUE DATE : 19 MAY 2026
QUESTION 1
1.1.1 Philanthropic Responsibility
McDonald's demonstrated philanthropic responsibility through its donation of desks to schools and
communities in need. Philanthropic responsibility refers to voluntary actions undertaken by
businesses to improve society and contribute to community well-being beyond what is legally
required (Carroll, 1991). In the context of Corporate Social Responsibility (CSR), businesses are
expected not only to generate profits but also to support social development and improve the quality
of life within communities. By donating desks, McDonald’s contributed directly to educational
development, which is an important aspect of sustainable social progress. Many schools in
disadvantaged communities experience shortages of classroom furniture, and this negatively affects
learners’ comfort, concentration, and academic performance. The company’s initiative therefore
assisted in creating a more suitable learning environment for learners.
Furthermore, the donation reflects the concept of corporate citizenship, where businesses actively
participate in addressing social and developmental challenges within society (Crane, Matten &
Spence, 2019). McDonald’s used its financial resources and corporate influence to support
education and community upliftment. This demonstrates that the company recognises its
responsibility toward society and understands the importance of investing in future generations.
Philanthropic activities also strengthen relationships between businesses and communities because
they show concern for social welfare rather than focusing only on profit-making activities. Through
the donation of desks, McDonald’s displayed compassion, generosity, and commitment to
educational support. Such actions contribute to long-term societal benefits because improved
educational conditions may positively influence learner achievement and future economic
opportunities. Therefore, McDonald’s fulfilled its philanthropic CSR responsibility by voluntarily
contributing resources aimed at improving education and community welfare.
ANSWERS
DUE DATE : 19 MAY 2026
QUESTION 1
1.1.1 Philanthropic Responsibility
McDonald's demonstrated philanthropic responsibility through its donation of desks to schools and
communities in need. Philanthropic responsibility refers to voluntary actions undertaken by
businesses to improve society and contribute to community well-being beyond what is legally
required (Carroll, 1991). In the context of Corporate Social Responsibility (CSR), businesses are
expected not only to generate profits but also to support social development and improve the quality
of life within communities. By donating desks, McDonald’s contributed directly to educational
development, which is an important aspect of sustainable social progress. Many schools in
disadvantaged communities experience shortages of classroom furniture, and this negatively affects
learners’ comfort, concentration, and academic performance. The company’s initiative therefore
assisted in creating a more suitable learning environment for learners.
Furthermore, the donation reflects the concept of corporate citizenship, where businesses actively
participate in addressing social and developmental challenges within society (Crane, Matten &
Spence, 2019). McDonald’s used its financial resources and corporate influence to support
education and community upliftment. This demonstrates that the company recognises its
responsibility toward society and understands the importance of investing in future generations.
Philanthropic activities also strengthen relationships between businesses and communities because
they show concern for social welfare rather than focusing only on profit-making activities. Through
the donation of desks, McDonald’s displayed compassion, generosity, and commitment to
educational support. Such actions contribute to long-term societal benefits because improved
educational conditions may positively influence learner achievement and future economic
opportunities. Therefore, McDonald’s fulfilled its philanthropic CSR responsibility by voluntarily
contributing resources aimed at improving education and community welfare.
