UNIVERSITY OF SOUTH AFRICA (UNISA)
College of Economic and Management Sciences
⋄
Feasibility Analysis Portfolio
Assessment 03 — Semester 1, 2026
⋄
Module Code: MNE2601
Module Name: Introduction to Entrepreneurship and
Small Business Management
Assignment No.: Assessment 03
Due Date: 22 May 2026
Semester: Semester 1, 2026
Submitted in partial fulfilment of the requirements for MNE2601:
Introduction to Entrepreneurship and Small Business Management
at the University of South Africa.
,UNISA | MNE2601 Feasibility Analysis Portfolio
Section 1: Product/Service Feasibility Analysis
The product/service feasibility analysis is the first and arguably most consequential step in
evaluating whether a business concept is worth pursuing. Barringer and Ireland (2019:78) de-
scribe this process as a preliminary check on whether the proposed product or service makes
sense as a commercial offering before any significant resources are committed. My business
idea is EcoRide Mobile Car Wash and Detailing, a waterless, on-demand vehicle clean-
ing service targeting middle-income car owners in Johannesburg’s residential suburbs. Clients
book via WhatsApp or a simple app, and a trained technician arrives at their home, work-
place, or complex with all equipment and eco-friendly products.
1.1 Aim of the Product/Service Feasibility Analysis
The aim here is direct: I want to know whether EcoRide will find a genuine market before I
spend money on equipment, branding, or staff. Specifically, the feasibility analysis must an-
swer whether customers actually want this service, whether they are willing to pay a fair price
for it, and whether the offering can be delivered consistently and profitably. Qadir (2024:3)
notes that feasibility analysis empowers entrepreneurs to identify potential dangers and oppor-
tunities before the business is formally launched, which is precisely the protection I need at
this early stage.
1.2 Steps in Conducting a Product/Service Feasibility Analysis
Step 1: Define the product/service concept clearly
Step 2: Prepare a concept statement
Step 3: Conduct secondary research (industry reports, competitor
analysis)
Step 4: Conduct primary research (surveys, interviews, concept
testing)
Step 5: Analyse findings and decide: proceed, modify, or abandon
Figure 1: Steps in a product/service feasibility analysis
Page 1 of 16
,UNISA | MNE2601 Feasibility Analysis Portfolio
For EcoRide, Step 1 clarified the offering: a mobile, waterless car wash using biodegradable
sprays and microfibre cloths, priced at R180–R350 per vehicle depending on size. Step 2 pro-
duced the concept statement in Section 2 below. Steps 3 and 4 used secondary market data
and primary WhatsApp surveys with 40 Johannesburg-based car owners to test appetite and
willingness to pay.
1.3 Components of the Analysis
Product/service feasibility analysis has two core components (Barringer and Ireland, 2019:80):
Component A: Product/Service Desirability. This tests whether the concept is a good
idea in the first place. The question is whether there is a real problem being solved. Johannes-
burg’s traffic and the scarcity of water-convenient car wash facilities in residential areas means
many car owners either drive long distances to a car wash or let their cars go dirty for weeks.
EcoRide solves both problems: the wash comes to the customer, and the waterless formulation
means no drainage infrastructure is needed at the client’s location. My primary survey of 40
respondents found that 32 (80%) would use the service at least twice per month if priced be-
low R250, and 28 of those said they currently struggle to find a convenient wash option near
home.
Component B: Product/Service Demand. This component checks whether enough peo-
ple want the product to make the business financially sustainable (Barringer and Ireland,
2019:81). The South Africa on-demand car wash market generated revenue of USD 903.4 mil-
lion in 2024 and is projected to reach USD 1.296 billion by 2030 at a compound annual growth
rate of 6.4% (Grand View Research, 2025). The mobile segment specifically is growing at
11.1% annually. These numbers tell me demand exists, though I must carve out a local Jo-
hannesburg slice of it at the right price point.
Page 2 of 16
,UNISA | MNE2601 Feasibility Analysis Portfolio
1.4 Secondary vs Primary Research
Table 1: Secondary vs Primary Research Applied to EcoRide
Aspect Secondary Research Primary Research
Definition Already-published data gathered Original data collected directly
by others by the entrepreneur
Examples used Market reports (Grand View WhatsApp survey of 40 car own-
Research, Bonafide Research), ers; informal interviews with 5
competitor websites, Google re- Johannesburg-based car wash
views operators
Advantages Fast, cheap, provides industry- Specific to my target market and
wide context idea
Limitations May not reflect local suburb-level Time-consuming; small sample
demand may not be representative
Findings for SA mobile car wash CAGR of 80% willing to pay; R200 identi-
EcoRide 11.1%; eco-friendly products be- fied as sweet-spot price
coming standard
Implementation Insight
The combination of both research types is not optional. Secondary research tells me
the industry is growing; primary research confirms that my specific version of the ser-
vice resonates with Johannesburg consumers. Relying on market reports alone would
be a serious mistake, given that national trends do not always translate into suburban
demand.
Page 3 of 16
, UNISA | MNE2601 Feasibility Analysis Portfolio
Section 2: Concept Statement
A concept statement is a short document describing the business and inviting feedback from
potential customers (Barringer and Ireland, 2019:83). It is not a formal business plan; it is a
one-page pitch circulated to a small number of respondents to test the idea before investing
further. Below is the EcoRide concept statement as presented to my 40 survey respondents.
EcoRide Mobile Car Wash – Concept Statement
The Problem: Car owners in Johannesburg’s residential suburbs spend 30–60 min-
utes driving to and waiting at car wash facilities, which are often located in congested
commercial areas. Residents in estates or gated complexes frequently have no access to
external car wash services at all.
The Solution: EcoRide is an on-demand mobile car wash and detailing service that
comes to the customer’s home, workplace, or complex. Using professionally formulated
waterless and biodegradable cleaning solutions, a trained EcoRide technician washes,
polishes, and details the vehicle on-site, using no hosepipe or drainage access. The full
wash takes 30–45 minutes.
Services Offered:
• Basic exterior wash – R180 (sedan), R220 (SUV/bakkie)
• Full exterior wash and interior vacuum – R260 (sedan), R320 (SUV/bakkie)
• Premium detail (exterior, interior, tyre shine, air freshener) – R350 (sedan), R420
(SUV/bakkie)
Target Customer: Working professionals aged 25–50, living in Johannesburg North,
Midrand, Fourways, Sandton, and Centurion, who value convenience and are willing to
pay a moderate premium for a quality service that comes to them.
Booking: WhatsApp, a simple booking app, or phone call. Payment via EFT, card
machine, or SnapScan.
Environmental Edge: Waterless wash products use less than 1 litre per vehicle versus
150–300 litres at a conventional car wash, reducing water consumption by over 99%.
This is a compelling differentiator in water-scarce Johannesburg.
We would appreciate your honest feedback: Would you use this service? How much
would you pay? What concerns do you have? Please rate your likelihood to use EcoRide
on a scale of 1–5.
Page 4 of 16
College of Economic and Management Sciences
⋄
Feasibility Analysis Portfolio
Assessment 03 — Semester 1, 2026
⋄
Module Code: MNE2601
Module Name: Introduction to Entrepreneurship and
Small Business Management
Assignment No.: Assessment 03
Due Date: 22 May 2026
Semester: Semester 1, 2026
Submitted in partial fulfilment of the requirements for MNE2601:
Introduction to Entrepreneurship and Small Business Management
at the University of South Africa.
,UNISA | MNE2601 Feasibility Analysis Portfolio
Section 1: Product/Service Feasibility Analysis
The product/service feasibility analysis is the first and arguably most consequential step in
evaluating whether a business concept is worth pursuing. Barringer and Ireland (2019:78) de-
scribe this process as a preliminary check on whether the proposed product or service makes
sense as a commercial offering before any significant resources are committed. My business
idea is EcoRide Mobile Car Wash and Detailing, a waterless, on-demand vehicle clean-
ing service targeting middle-income car owners in Johannesburg’s residential suburbs. Clients
book via WhatsApp or a simple app, and a trained technician arrives at their home, work-
place, or complex with all equipment and eco-friendly products.
1.1 Aim of the Product/Service Feasibility Analysis
The aim here is direct: I want to know whether EcoRide will find a genuine market before I
spend money on equipment, branding, or staff. Specifically, the feasibility analysis must an-
swer whether customers actually want this service, whether they are willing to pay a fair price
for it, and whether the offering can be delivered consistently and profitably. Qadir (2024:3)
notes that feasibility analysis empowers entrepreneurs to identify potential dangers and oppor-
tunities before the business is formally launched, which is precisely the protection I need at
this early stage.
1.2 Steps in Conducting a Product/Service Feasibility Analysis
Step 1: Define the product/service concept clearly
Step 2: Prepare a concept statement
Step 3: Conduct secondary research (industry reports, competitor
analysis)
Step 4: Conduct primary research (surveys, interviews, concept
testing)
Step 5: Analyse findings and decide: proceed, modify, or abandon
Figure 1: Steps in a product/service feasibility analysis
Page 1 of 16
,UNISA | MNE2601 Feasibility Analysis Portfolio
For EcoRide, Step 1 clarified the offering: a mobile, waterless car wash using biodegradable
sprays and microfibre cloths, priced at R180–R350 per vehicle depending on size. Step 2 pro-
duced the concept statement in Section 2 below. Steps 3 and 4 used secondary market data
and primary WhatsApp surveys with 40 Johannesburg-based car owners to test appetite and
willingness to pay.
1.3 Components of the Analysis
Product/service feasibility analysis has two core components (Barringer and Ireland, 2019:80):
Component A: Product/Service Desirability. This tests whether the concept is a good
idea in the first place. The question is whether there is a real problem being solved. Johannes-
burg’s traffic and the scarcity of water-convenient car wash facilities in residential areas means
many car owners either drive long distances to a car wash or let their cars go dirty for weeks.
EcoRide solves both problems: the wash comes to the customer, and the waterless formulation
means no drainage infrastructure is needed at the client’s location. My primary survey of 40
respondents found that 32 (80%) would use the service at least twice per month if priced be-
low R250, and 28 of those said they currently struggle to find a convenient wash option near
home.
Component B: Product/Service Demand. This component checks whether enough peo-
ple want the product to make the business financially sustainable (Barringer and Ireland,
2019:81). The South Africa on-demand car wash market generated revenue of USD 903.4 mil-
lion in 2024 and is projected to reach USD 1.296 billion by 2030 at a compound annual growth
rate of 6.4% (Grand View Research, 2025). The mobile segment specifically is growing at
11.1% annually. These numbers tell me demand exists, though I must carve out a local Jo-
hannesburg slice of it at the right price point.
Page 2 of 16
,UNISA | MNE2601 Feasibility Analysis Portfolio
1.4 Secondary vs Primary Research
Table 1: Secondary vs Primary Research Applied to EcoRide
Aspect Secondary Research Primary Research
Definition Already-published data gathered Original data collected directly
by others by the entrepreneur
Examples used Market reports (Grand View WhatsApp survey of 40 car own-
Research, Bonafide Research), ers; informal interviews with 5
competitor websites, Google re- Johannesburg-based car wash
views operators
Advantages Fast, cheap, provides industry- Specific to my target market and
wide context idea
Limitations May not reflect local suburb-level Time-consuming; small sample
demand may not be representative
Findings for SA mobile car wash CAGR of 80% willing to pay; R200 identi-
EcoRide 11.1%; eco-friendly products be- fied as sweet-spot price
coming standard
Implementation Insight
The combination of both research types is not optional. Secondary research tells me
the industry is growing; primary research confirms that my specific version of the ser-
vice resonates with Johannesburg consumers. Relying on market reports alone would
be a serious mistake, given that national trends do not always translate into suburban
demand.
Page 3 of 16
, UNISA | MNE2601 Feasibility Analysis Portfolio
Section 2: Concept Statement
A concept statement is a short document describing the business and inviting feedback from
potential customers (Barringer and Ireland, 2019:83). It is not a formal business plan; it is a
one-page pitch circulated to a small number of respondents to test the idea before investing
further. Below is the EcoRide concept statement as presented to my 40 survey respondents.
EcoRide Mobile Car Wash – Concept Statement
The Problem: Car owners in Johannesburg’s residential suburbs spend 30–60 min-
utes driving to and waiting at car wash facilities, which are often located in congested
commercial areas. Residents in estates or gated complexes frequently have no access to
external car wash services at all.
The Solution: EcoRide is an on-demand mobile car wash and detailing service that
comes to the customer’s home, workplace, or complex. Using professionally formulated
waterless and biodegradable cleaning solutions, a trained EcoRide technician washes,
polishes, and details the vehicle on-site, using no hosepipe or drainage access. The full
wash takes 30–45 minutes.
Services Offered:
• Basic exterior wash – R180 (sedan), R220 (SUV/bakkie)
• Full exterior wash and interior vacuum – R260 (sedan), R320 (SUV/bakkie)
• Premium detail (exterior, interior, tyre shine, air freshener) – R350 (sedan), R420
(SUV/bakkie)
Target Customer: Working professionals aged 25–50, living in Johannesburg North,
Midrand, Fourways, Sandton, and Centurion, who value convenience and are willing to
pay a moderate premium for a quality service that comes to them.
Booking: WhatsApp, a simple booking app, or phone call. Payment via EFT, card
machine, or SnapScan.
Environmental Edge: Waterless wash products use less than 1 litre per vehicle versus
150–300 litres at a conventional car wash, reducing water consumption by over 99%.
This is a compelling differentiator in water-scarce Johannesburg.
We would appreciate your honest feedback: Would you use this service? How much
would you pay? What concerns do you have? Please rate your likelihood to use EcoRide
on a scale of 1–5.
Page 4 of 16
