The sales and marketing team is working on a new campaign promoting a substantial
upgrad to an enterprise HR Solution targeted to commercial and government
organizations. The product is sold successfully by the direct sales team in teh same
configurations and at the same price both groups. HR leaders from both sectors
typically attend the same confereneces and belong to the same professional groups.
A signle advertising campaign works for both groups. Does the scenario describe
one or two segments, and why?
-Two segments because each group has defferent funidng models.
-One segment because both groups react the same way to the product offers
-Two segments because each group must comply wiht differnet workforce
regulations
-On segment because the primary buiyr in both groups is the HR executive
,Give this one a try later!
One segment because both groups react the same way to the product
offers
Which statement is true about personas?
-Personas should not be changed
-Personas should focus on a single user role
-User personas may be changed, but buyer personas should not
-Personas are finctional characters based on Customer research
Give this one a try later!
Personas are finctional characters based on Customer research
To foster alignment during the PI execution, the Product Manger may often be asked
to facilitate which event in the closed-loop system?
-Coach Sync
-PO sync
-Inspect & Adapt (I&A)
-System Demo
Give this one a try later!
PO sync
A new Feature is created to position the business in a new market and to reduce cost.
What is one category that thi Feature be placed in?
-Consumer research
, -Operational efficiency
-Up-sell
-Retainment
Give this one a try later!
Operational efficiency
As a Product Manger, which canvas is most useful to help better understand the
Customer?
-Porfolio
-Value proposition
-Business model
-Operation Value Stream
Give this one a try later!
Value proposition
Which option is available when an Epic Hypothesis Statement is proven true?
-Stop development and create a new hypothesis statement
-Stop development and move the Epic to the 'Done' state
-Continue development with the Epic in the 'Done' state
-Being implementing a mimimum viable product (MVP)
Give this one a try later!
Continue development with the Epic in the 'Done' state
upgrad to an enterprise HR Solution targeted to commercial and government
organizations. The product is sold successfully by the direct sales team in teh same
configurations and at the same price both groups. HR leaders from both sectors
typically attend the same confereneces and belong to the same professional groups.
A signle advertising campaign works for both groups. Does the scenario describe
one or two segments, and why?
-Two segments because each group has defferent funidng models.
-One segment because both groups react the same way to the product offers
-Two segments because each group must comply wiht differnet workforce
regulations
-On segment because the primary buiyr in both groups is the HR executive
,Give this one a try later!
One segment because both groups react the same way to the product
offers
Which statement is true about personas?
-Personas should not be changed
-Personas should focus on a single user role
-User personas may be changed, but buyer personas should not
-Personas are finctional characters based on Customer research
Give this one a try later!
Personas are finctional characters based on Customer research
To foster alignment during the PI execution, the Product Manger may often be asked
to facilitate which event in the closed-loop system?
-Coach Sync
-PO sync
-Inspect & Adapt (I&A)
-System Demo
Give this one a try later!
PO sync
A new Feature is created to position the business in a new market and to reduce cost.
What is one category that thi Feature be placed in?
-Consumer research
, -Operational efficiency
-Up-sell
-Retainment
Give this one a try later!
Operational efficiency
As a Product Manger, which canvas is most useful to help better understand the
Customer?
-Porfolio
-Value proposition
-Business model
-Operation Value Stream
Give this one a try later!
Value proposition
Which option is available when an Epic Hypothesis Statement is proven true?
-Stop development and create a new hypothesis statement
-Stop development and move the Epic to the 'Done' state
-Continue development with the Epic in the 'Done' state
-Being implementing a mimimum viable product (MVP)
Give this one a try later!
Continue development with the Epic in the 'Done' state
