OCR BUSINESS GCSE UNIT 2 - Marketing 2025 || 100% Verified
Answers.
Marketing correct answers Identifying and meeting customer needs and wants to increase sales
and profit.
Market research correct answers Collecting information about customers and markets to help
marketing decisions.
Target market correct answers The group of customers a business aims its product at.
Primary research correct answers New data collected by the business for a specific purpose.
Secondary research correct answers Existing data that has already been collected.
Questionnaire correct answers A written set of questions given to people for response.
Interview correct answers A conversation where questions are asked and answers recorded.
Trials correct answers Testing a product in a small area before a full launch.
Focus groups correct answers A small group of customers who discuss and give opinions on a
product.
Census data correct answers Government data collected every 10 years about the whole
population.
Internal data correct answers Data already held by the business such as sales figures.
, Qualitative data correct answers Non-numerical data about opinions attitudes and ideas.
Quantitative data correct answers Numerical data that can be counted or measured.
Market segmentation correct answers Dividing customers into groups based on shared
characteristics.
AGILL correct answers Segmentation methods: Age, Gender, Income, Lifestyle, Location.
Market segmentation benefits correct answers Helps a business target products and promotion
more effectively.
4Ps, AKA marketing mix correct answers Product, Price, Place, Promotion.
Competitor pricing correct answers Setting prices based on what competitors charge.
Competitor pricing - advantages correct answers Easy, stays competitive
Competitor pricing - disadvantages correct answers Ignores costs, product / service must be
similar.
Cost-plus pricing correct answers Adding a percentage profit to the cost of making a product.
Cost-plus pricing - advantages correct answers Simple to calculate, ensures costs are covered.
Cost-plus pricing - disadvantages correct answers Ignores demand and competitor prices.
Penetration pricing correct answers Setting a low price to enter a market and gain market share.
Answers.
Marketing correct answers Identifying and meeting customer needs and wants to increase sales
and profit.
Market research correct answers Collecting information about customers and markets to help
marketing decisions.
Target market correct answers The group of customers a business aims its product at.
Primary research correct answers New data collected by the business for a specific purpose.
Secondary research correct answers Existing data that has already been collected.
Questionnaire correct answers A written set of questions given to people for response.
Interview correct answers A conversation where questions are asked and answers recorded.
Trials correct answers Testing a product in a small area before a full launch.
Focus groups correct answers A small group of customers who discuss and give opinions on a
product.
Census data correct answers Government data collected every 10 years about the whole
population.
Internal data correct answers Data already held by the business such as sales figures.
, Qualitative data correct answers Non-numerical data about opinions attitudes and ideas.
Quantitative data correct answers Numerical data that can be counted or measured.
Market segmentation correct answers Dividing customers into groups based on shared
characteristics.
AGILL correct answers Segmentation methods: Age, Gender, Income, Lifestyle, Location.
Market segmentation benefits correct answers Helps a business target products and promotion
more effectively.
4Ps, AKA marketing mix correct answers Product, Price, Place, Promotion.
Competitor pricing correct answers Setting prices based on what competitors charge.
Competitor pricing - advantages correct answers Easy, stays competitive
Competitor pricing - disadvantages correct answers Ignores costs, product / service must be
similar.
Cost-plus pricing correct answers Adding a percentage profit to the cost of making a product.
Cost-plus pricing - advantages correct answers Simple to calculate, ensures costs are covered.
Cost-plus pricing - disadvantages correct answers Ignores demand and competitor prices.
Penetration pricing correct answers Setting a low price to enter a market and gain market share.
