C207 FINAL EXAM Questions with
complete solution 2025/2026
The product or service that a customer wants from a company because it will benefit the customer is
called the - correct answer ✔Value Proposition
What is the general price pattern that new technologies tend to follow? - correct answer ✔The first
units sold are very expensive until economies of scale bring down prices for later units
What business model did broadcast radio finally adopt in the 1920s to pay for the content provided by
radio? - correct answer ✔Free content was used to attract a large audience so advertisers would buy
time to reach the audience with marketing messages
How did radio broadcast stations adjust to new competition from broadcast television? - correct answer
✔They dropped out of networks and switched to cheaper formats like music, news or talk
How did the film industry respond to the decline of box office receipts when television broadcasting
began? - correct answer ✔Movie studios began producing content for television and improved the
technical quality of films in theaters
What service do "ad-servers" provide to advertisers? - correct answer ✔They target ads on thousands
of web sites to people most likely to be interested in the advertiser's product or service
Which of the following methods is used to compare the cost of reaching a target audience in different
types of traditional media? - correct answer ✔CPM
What is the general goal of advertisers when deciding on which medium to place advertisements? -
correct answer ✔To reach the largest number of people in a target audience at the lowest cost
, What do internet-enabled televisions and streaming platforms allow advertisers to do? - correct answer
✔Place into shows ads targeted to people most interested in buying their products
Why would an advertiser want to advertise on traditional television instead of a streaming TV platform?
- correct answer ✔To build brand awareness among a large group of people
Why is Nielsen switching to the Portable People Meter (PPM) to measure radio listening? - correct
answer ✔Diaries filled-out by listeners are often inaccurate or incomplete
How are viewers who watch television programs recorded earlier on DVRs included in Nielsen ratings? -
correct answer ✔They are included in the ratings if they watch the program within three or seven days
of recording the program.
Nielsen's cross-platform ratings measure - correct answer ✔Viewing of television programs on laptops
and desktop computers
Why are some advertisers reluctant to spend more money on streaming television? - correct answer
✔There is no third-party verification of how many people are watching many streaming services
What information is not provided to advertisers about advertisements they buy on Roku that advertisers
want to have? - correct answer ✔On which streaming app offered by Roku the advertisement was seen
In addition to allowing near CD quality sound to be broadcast, HD radio also allows stations to - correct
answer ✔broadcast additional channels of programs and information
What technology allows digital data from many users to flow over a single, shared channel? - correct
answer ✔Packet switching
How do fiber optics deliver digital content? - correct answer ✔With laser beams over strands of glass
complete solution 2025/2026
The product or service that a customer wants from a company because it will benefit the customer is
called the - correct answer ✔Value Proposition
What is the general price pattern that new technologies tend to follow? - correct answer ✔The first
units sold are very expensive until economies of scale bring down prices for later units
What business model did broadcast radio finally adopt in the 1920s to pay for the content provided by
radio? - correct answer ✔Free content was used to attract a large audience so advertisers would buy
time to reach the audience with marketing messages
How did radio broadcast stations adjust to new competition from broadcast television? - correct answer
✔They dropped out of networks and switched to cheaper formats like music, news or talk
How did the film industry respond to the decline of box office receipts when television broadcasting
began? - correct answer ✔Movie studios began producing content for television and improved the
technical quality of films in theaters
What service do "ad-servers" provide to advertisers? - correct answer ✔They target ads on thousands
of web sites to people most likely to be interested in the advertiser's product or service
Which of the following methods is used to compare the cost of reaching a target audience in different
types of traditional media? - correct answer ✔CPM
What is the general goal of advertisers when deciding on which medium to place advertisements? -
correct answer ✔To reach the largest number of people in a target audience at the lowest cost
, What do internet-enabled televisions and streaming platforms allow advertisers to do? - correct answer
✔Place into shows ads targeted to people most interested in buying their products
Why would an advertiser want to advertise on traditional television instead of a streaming TV platform?
- correct answer ✔To build brand awareness among a large group of people
Why is Nielsen switching to the Portable People Meter (PPM) to measure radio listening? - correct
answer ✔Diaries filled-out by listeners are often inaccurate or incomplete
How are viewers who watch television programs recorded earlier on DVRs included in Nielsen ratings? -
correct answer ✔They are included in the ratings if they watch the program within three or seven days
of recording the program.
Nielsen's cross-platform ratings measure - correct answer ✔Viewing of television programs on laptops
and desktop computers
Why are some advertisers reluctant to spend more money on streaming television? - correct answer
✔There is no third-party verification of how many people are watching many streaming services
What information is not provided to advertisers about advertisements they buy on Roku that advertisers
want to have? - correct answer ✔On which streaming app offered by Roku the advertisement was seen
In addition to allowing near CD quality sound to be broadcast, HD radio also allows stations to - correct
answer ✔broadcast additional channels of programs and information
What technology allows digital data from many users to flow over a single, shared channel? - correct
answer ✔Packet switching
How do fiber optics deliver digital content? - correct answer ✔With laser beams over strands of glass
