C HAPTER 15: E FFECTING C HANGE , L ARGE
AND S MALL
Yoder-Wise: Leading and Managing in Nursing, 8th Edition
MULTIPLE CHOICE
1. As a nursing leadership student, you have had the opportunity to develop a
palliative care manual t hat will be utilized by the palliative care network
(PCN) in your region for teaching healthcare professionals. The PCN has
requested that you provide a prioritized plan of action for marketing the
manual on a regional and state basis. What is the first pr iorit y?
a. Motivate the target market.
b. Research the target market.
c. Communicate benefits to the target group.
d. Package the product.
ANS: B
To put a strategic plan into place for marketing, it is necessary to
conduct an external assessment.
TOP: AONE competen cy: Business Skills
2. The chief nursing officer has to write a strategic plan. The most difficult
stage in the strategic planning process is:
a. assessment of the external and internal environment.
, b. review of mission statement, goals, and objectives.
c. identification of strategies.
d. implementation of strategies.
ANS: A
Determination of strengths, weaknesses, opportunities, and threats
requires openness to what is being said and observed and is critical to
setting the stage for relevant responses in the latter pha ses of strategic
planning.
TOP: AONE competency: Business Skills
3. The reasons cited by nursing administrators for not planning in a
s ystematic manner include:
a. lack of understanding of the planning process.
b. lack of knowledge regarding the internal and exte rnal operations of
the organization.
c. not enough hours in the day for both day -to-day operations and
planning.
d. delegation of the task to subordinates.
ANS: A
The nurse manager should participate in strategic planning and qualit y
initiatives with the gover ning body. Lack of knowledge is a common
reason for nonparticipation in planning initiatives.
, TOP: AONE competency: Knowledge of the Health Care
Environment
4. From your observation of planning activities in the organization, you have
noticed that planning and decision making occur at various levels of the
organization. The nurse manager has overall responsibilit y for which of
the following?
a. Sending out postcards
b. Organizing a telephone follow -up
c. Monitoring ongoing activities and projects
d. Listing the patient population
ANS: C
The nurse manager should articulate organizational decision making for
the criteria model adopted by the organization and monitor ongoing
implementation of the plan.
TOP: AONE competency: Knowledge of the Health Care
Environment
5. Which of the following represents a well -written objective?
a. Hospital-acquired infections are reduced, and procedures to reduce
infections are implemented.
b. To increase staff satisfaction and to decrease burnout.
c. To increase the health of the communit y.
d. To implement evidence-based practice on nursing units, as
evidenced by adoption of evidence -based processes, by June 1.
ANS: D
AND S MALL
Yoder-Wise: Leading and Managing in Nursing, 8th Edition
MULTIPLE CHOICE
1. As a nursing leadership student, you have had the opportunity to develop a
palliative care manual t hat will be utilized by the palliative care network
(PCN) in your region for teaching healthcare professionals. The PCN has
requested that you provide a prioritized plan of action for marketing the
manual on a regional and state basis. What is the first pr iorit y?
a. Motivate the target market.
b. Research the target market.
c. Communicate benefits to the target group.
d. Package the product.
ANS: B
To put a strategic plan into place for marketing, it is necessary to
conduct an external assessment.
TOP: AONE competen cy: Business Skills
2. The chief nursing officer has to write a strategic plan. The most difficult
stage in the strategic planning process is:
a. assessment of the external and internal environment.
, b. review of mission statement, goals, and objectives.
c. identification of strategies.
d. implementation of strategies.
ANS: A
Determination of strengths, weaknesses, opportunities, and threats
requires openness to what is being said and observed and is critical to
setting the stage for relevant responses in the latter pha ses of strategic
planning.
TOP: AONE competency: Business Skills
3. The reasons cited by nursing administrators for not planning in a
s ystematic manner include:
a. lack of understanding of the planning process.
b. lack of knowledge regarding the internal and exte rnal operations of
the organization.
c. not enough hours in the day for both day -to-day operations and
planning.
d. delegation of the task to subordinates.
ANS: A
The nurse manager should participate in strategic planning and qualit y
initiatives with the gover ning body. Lack of knowledge is a common
reason for nonparticipation in planning initiatives.
, TOP: AONE competency: Knowledge of the Health Care
Environment
4. From your observation of planning activities in the organization, you have
noticed that planning and decision making occur at various levels of the
organization. The nurse manager has overall responsibilit y for which of
the following?
a. Sending out postcards
b. Organizing a telephone follow -up
c. Monitoring ongoing activities and projects
d. Listing the patient population
ANS: C
The nurse manager should articulate organizational decision making for
the criteria model adopted by the organization and monitor ongoing
implementation of the plan.
TOP: AONE competency: Knowledge of the Health Care
Environment
5. Which of the following represents a well -written objective?
a. Hospital-acquired infections are reduced, and procedures to reduce
infections are implemented.
b. To increase staff satisfaction and to decrease burnout.
c. To increase the health of the communit y.
d. To implement evidence-based practice on nursing units, as
evidenced by adoption of evidence -based processes, by June 1.
ANS: D
