INTRO TO MEDIA AND COMMUNICATION EXAM 1 QUESTIONS AND
ANSWERS
CHAPTER 1 - CORRECT ANSWER✅✅MASS COMMUNICATION: A CRITICAL APPROACH
Cord Cutting - CORRECT ANSWER✅✅To describe people who cancel their cable or satellite television
subscription in favor of watching similar streamed content
Media Literacy - CORRECT ANSWER✅✅An understanding that the media is powerfully shaping our
world
Mass Media - CORRECT ANSWER✅✅The industries that creates and distribute songs, novels,
newspapers, movies, Internet services, shows, magazines and other products to a large number of
people
Eras of Media - CORRECT ANSWER✅✅Oral, Written, Print, Electronic, and Digital
Oral & Written - CORRECT ANSWER✅✅Existed in tribal and feudal communities or agricultural
economies
Print, Electronic, and Digital - CORRECT ANSWER✅✅Media became vehicles for mass communication
with the creation and use of symbols to convey info to large audiences
Modern Printing - CORRECT ANSWER✅✅Modern printing led to wide dissemination of many copies of
particular transcripts
Johannes Gutenberg - CORRECT ANSWER✅✅German printer who was the first in Europe to print using
movable type and the first to use a press (1400-1468)
Mass Publication - CORRECT ANSWER✅✅Democratized knowledge and made it more available to the
people
,Digital Communication - CORRECT ANSWER✅✅Images, texts, and sounds are converted or encoded
into electronics signals or ones and zeros that are then reassembled or decoded as a precise
reproduction transmitted globally
Media Convergence - CORRECT ANSWER✅✅The merging of traditional media with digital
communication technologies such as telecommunications and the internet OR used to describe a
particular business model by which a company consolidates various media holdings such as cable, phone
services, under one corporate umbrella
Development Stage of a Media Industry - CORRECT ANSWER✅✅Inventors and technicians try to solve a
certain problem
Entrepreneurial Stage of a Media Industry - CORRECT ANSWER✅✅Inventors and investors determine a
practical and marketable use for the new device
Mass Medium Stage of a Media Industry - CORRECT ANSWER✅✅Businesses figure out how to market
the new device as a consumer product
Approaches to Mass Media Communication - CORRECT ANSWER✅✅Linear, Cultural, and Social
Scientific Models
Linear Model - CORRECT ANSWER✅✅Focuses on the communication process explaining how a mass
medium actually communicates messages and how people understand those messages
Cultural Model - CORRECT ANSWER✅✅Views mass communication as a cultural characteristic and uses
anecdotal evidence to interpret media
Social Scientific Model - CORRECT ANSWER✅✅Uses numerical data gathering and statistical analysis
The "Culture as Skyscraper" Metaphor - CORRECT ANSWER✅✅Ascending levels of superiority in
American culture
, The "Culture as Map" Metaphor - CORRECT ANSWER✅✅Culture is an ongoing process that
accommodates diverse tastes and that various media can satisfy human desires for both familiarity and
newness
The Modern Era - CORRECT ANSWER✅✅Industrial Revolution to the mid-twentieth century. Four
values came into focus across the American cultural landscape - Working efficiently, Celebrating the
individual, Believing in a rational order, Rejecting tradition and embracing progress
Post Modern Period - CORRECT ANSWER✅✅The mid-20th century to today. Cultural Values changed
shape once more. Influenced by developments in our society - Celebrating Populism, Reviving Older
Cultural Styles, Embracing Technology, and Interest in the Supernatural
Becoming Literate in Media - CORRECT ANSWER✅✅Five Step Process: Description, Analysis,
Interpretation, Evaluation, and Engagement
One-to-Many - CORRECT ANSWER✅✅Television, radio, internet, and email
One-to-One - CORRECT ANSWER✅✅Postal Mail
The five major phases in communication history include the ____, written, print electronic and digital
periods. - CORRECT ANSWER✅✅Oral
For the first time in mass media history, the speed of communication has surpassed the speed of
transportation with the development of____ - CORRECT ANSWER✅✅Telegraph
What is one main meaning of the term media convergence? - CORRECT ANSWER✅✅The technological
merging of content on different mass media, such as songs being available on cell phones
The textbook describes three stages in the emergence of media innovation. Which of the following is
NOT one of them? - CORRECT ANSWER✅✅Consumer Stage
CHAPTER 2 - CORRECT ANSWER✅✅BOOKS AND THE POWER OF PRINT
ANSWERS
CHAPTER 1 - CORRECT ANSWER✅✅MASS COMMUNICATION: A CRITICAL APPROACH
Cord Cutting - CORRECT ANSWER✅✅To describe people who cancel their cable or satellite television
subscription in favor of watching similar streamed content
Media Literacy - CORRECT ANSWER✅✅An understanding that the media is powerfully shaping our
world
Mass Media - CORRECT ANSWER✅✅The industries that creates and distribute songs, novels,
newspapers, movies, Internet services, shows, magazines and other products to a large number of
people
Eras of Media - CORRECT ANSWER✅✅Oral, Written, Print, Electronic, and Digital
Oral & Written - CORRECT ANSWER✅✅Existed in tribal and feudal communities or agricultural
economies
Print, Electronic, and Digital - CORRECT ANSWER✅✅Media became vehicles for mass communication
with the creation and use of symbols to convey info to large audiences
Modern Printing - CORRECT ANSWER✅✅Modern printing led to wide dissemination of many copies of
particular transcripts
Johannes Gutenberg - CORRECT ANSWER✅✅German printer who was the first in Europe to print using
movable type and the first to use a press (1400-1468)
Mass Publication - CORRECT ANSWER✅✅Democratized knowledge and made it more available to the
people
,Digital Communication - CORRECT ANSWER✅✅Images, texts, and sounds are converted or encoded
into electronics signals or ones and zeros that are then reassembled or decoded as a precise
reproduction transmitted globally
Media Convergence - CORRECT ANSWER✅✅The merging of traditional media with digital
communication technologies such as telecommunications and the internet OR used to describe a
particular business model by which a company consolidates various media holdings such as cable, phone
services, under one corporate umbrella
Development Stage of a Media Industry - CORRECT ANSWER✅✅Inventors and technicians try to solve a
certain problem
Entrepreneurial Stage of a Media Industry - CORRECT ANSWER✅✅Inventors and investors determine a
practical and marketable use for the new device
Mass Medium Stage of a Media Industry - CORRECT ANSWER✅✅Businesses figure out how to market
the new device as a consumer product
Approaches to Mass Media Communication - CORRECT ANSWER✅✅Linear, Cultural, and Social
Scientific Models
Linear Model - CORRECT ANSWER✅✅Focuses on the communication process explaining how a mass
medium actually communicates messages and how people understand those messages
Cultural Model - CORRECT ANSWER✅✅Views mass communication as a cultural characteristic and uses
anecdotal evidence to interpret media
Social Scientific Model - CORRECT ANSWER✅✅Uses numerical data gathering and statistical analysis
The "Culture as Skyscraper" Metaphor - CORRECT ANSWER✅✅Ascending levels of superiority in
American culture
, The "Culture as Map" Metaphor - CORRECT ANSWER✅✅Culture is an ongoing process that
accommodates diverse tastes and that various media can satisfy human desires for both familiarity and
newness
The Modern Era - CORRECT ANSWER✅✅Industrial Revolution to the mid-twentieth century. Four
values came into focus across the American cultural landscape - Working efficiently, Celebrating the
individual, Believing in a rational order, Rejecting tradition and embracing progress
Post Modern Period - CORRECT ANSWER✅✅The mid-20th century to today. Cultural Values changed
shape once more. Influenced by developments in our society - Celebrating Populism, Reviving Older
Cultural Styles, Embracing Technology, and Interest in the Supernatural
Becoming Literate in Media - CORRECT ANSWER✅✅Five Step Process: Description, Analysis,
Interpretation, Evaluation, and Engagement
One-to-Many - CORRECT ANSWER✅✅Television, radio, internet, and email
One-to-One - CORRECT ANSWER✅✅Postal Mail
The five major phases in communication history include the ____, written, print electronic and digital
periods. - CORRECT ANSWER✅✅Oral
For the first time in mass media history, the speed of communication has surpassed the speed of
transportation with the development of____ - CORRECT ANSWER✅✅Telegraph
What is one main meaning of the term media convergence? - CORRECT ANSWER✅✅The technological
merging of content on different mass media, such as songs being available on cell phones
The textbook describes three stages in the emergence of media innovation. Which of the following is
NOT one of them? - CORRECT ANSWER✅✅Consumer Stage
CHAPTER 2 - CORRECT ANSWER✅✅BOOKS AND THE POWER OF PRINT
