MEDIA AND SOCIETY EXAM 1 QUESTIONS AND ANSWERS
Models of communication - CORRECT ANSWER✅✅Lasswell Communication - Who, says what, to
whom, in which channel, with what effect
Shannon-weaver communication - Sender, message in channel, receiver
Berlo Communication - sender message cognitive receiver
Which medium receives the most ad revenue? - CORRECT ANSWER✅✅Television
Symbiotic relationship with media - CORRECT ANSWER✅✅we depend on it for information,
entertainment and communal experiences. in turn media needs us to watch commericals to support it
Types of noise in communication channel - CORRECT ANSWER✅✅Semantic noise - dont speak the same
language, understand slang
Physical Noise - environmental noise
Psychological Noise - biases, stereotypes, and judgements
positive and negative aspects of consuming media - CORRECT ANSWER✅✅Create communal or shared
experience that brings us closer as a society
Takes up time we could be spending with family and friends
what establishes the connection between news and media and democracy - CORRECT ANSWER✅✅the
first amendment of the us constitution freed of press
Marshall McLuhan's ideas about media - CORRECT ANSWER✅✅Believed people in the future would be
connected by technology. Media as either hot or cool
, Mass communication - CORRECT ANSWER✅✅using technology to send a message to many people
narrowcasting - CORRECT ANSWER✅✅aiming communication at a narrowly-defined audience
niche audience - CORRECT ANSWER✅✅a homogeneous group of people with some shared
characteristics or interests
media literacy - CORRECT ANSWER✅✅the ability to understand how media creates its messages and to
learn how to evaluate them critically
selective perception - CORRECT ANSWER✅✅a psychological variable that describes how people select
what they want to see or hear and ignore what they do not want to see or hear
homophily - CORRECT ANSWER✅✅the overlap or what is shared between two peoples fields of
experience in a communication scenario
field of experience - CORRECT ANSWER✅✅a person's perceptions, beliefs, and attitudes that he or she
brings to a communication scenario
Know origin of internet - CORRECT ANSWER✅✅Tim berner-lee - 1990
main difference between digital and traditional/analog media - CORRECT ANSWER✅✅Digital media is
media consumed on a digital screen
Telecommunications act of 1996 and how it addressed pornography on the internet - CORRECT
ANSWER✅✅federal governments first attempt to regulate material on the internet, specifically minors
access to pornography, and attempted to address the changes in competition and media ownership
brought about by cable and the internet
screen time recommended for children by age - CORRECT ANSWER✅✅less than 2 - no screen unless
factime
Models of communication - CORRECT ANSWER✅✅Lasswell Communication - Who, says what, to
whom, in which channel, with what effect
Shannon-weaver communication - Sender, message in channel, receiver
Berlo Communication - sender message cognitive receiver
Which medium receives the most ad revenue? - CORRECT ANSWER✅✅Television
Symbiotic relationship with media - CORRECT ANSWER✅✅we depend on it for information,
entertainment and communal experiences. in turn media needs us to watch commericals to support it
Types of noise in communication channel - CORRECT ANSWER✅✅Semantic noise - dont speak the same
language, understand slang
Physical Noise - environmental noise
Psychological Noise - biases, stereotypes, and judgements
positive and negative aspects of consuming media - CORRECT ANSWER✅✅Create communal or shared
experience that brings us closer as a society
Takes up time we could be spending with family and friends
what establishes the connection between news and media and democracy - CORRECT ANSWER✅✅the
first amendment of the us constitution freed of press
Marshall McLuhan's ideas about media - CORRECT ANSWER✅✅Believed people in the future would be
connected by technology. Media as either hot or cool
, Mass communication - CORRECT ANSWER✅✅using technology to send a message to many people
narrowcasting - CORRECT ANSWER✅✅aiming communication at a narrowly-defined audience
niche audience - CORRECT ANSWER✅✅a homogeneous group of people with some shared
characteristics or interests
media literacy - CORRECT ANSWER✅✅the ability to understand how media creates its messages and to
learn how to evaluate them critically
selective perception - CORRECT ANSWER✅✅a psychological variable that describes how people select
what they want to see or hear and ignore what they do not want to see or hear
homophily - CORRECT ANSWER✅✅the overlap or what is shared between two peoples fields of
experience in a communication scenario
field of experience - CORRECT ANSWER✅✅a person's perceptions, beliefs, and attitudes that he or she
brings to a communication scenario
Know origin of internet - CORRECT ANSWER✅✅Tim berner-lee - 1990
main difference between digital and traditional/analog media - CORRECT ANSWER✅✅Digital media is
media consumed on a digital screen
Telecommunications act of 1996 and how it addressed pornography on the internet - CORRECT
ANSWER✅✅federal governments first attempt to regulate material on the internet, specifically minors
access to pornography, and attempted to address the changes in competition and media ownership
brought about by cable and the internet
screen time recommended for children by age - CORRECT ANSWER✅✅less than 2 - no screen unless
factime
