Tajfel and Turner developed the Social Identity Theory, which is predicated on the idea that each
of us has a social and individual self. Given that humans are social creatures who need social
interaction and a sense of belonging, a person's identity is presumed to be determined by their
affiliation with a particular group. The four phases of SIT are self-categorization,
self-identification, self-comparison, and positive distinctiveness. According to social identity
theory, people who identify with specific social groups, enhance their self-esteem. This creates
in-groups (we) and out-groups (them). Finally, an individual's membership in a group is salient,
meaning it affects behavior.
One study … Tajfel. The study aimed to investigate the minimal conditions under which
discrimination between social groups could be brought about. The procedure was that 8
schoolboys all aged around 14 -15 years old were randomly allocated to either a 'Klee group' or
to a 'Kandinsky group'. This occurred after they had been involved in an exercise where they
were shown slides of six pairs of unlabelled and unsigned abstract paintings. They were told
they were by the artists Klee and Kandinsky and were asked to express their preferences for
one or the other as the slides were displayed. After they had said which paintings they
preferred, the boys were told, (on a purely random basis), that they were in the 'Klee' group or
the 'Kandinsky' group. The boys were then asked to allocate points (worth 1/10 of a penny
each). Such allocation was anonymous, and the boys were asked to work separately on this in
individual cubicles. A matrix allowed them to vary how the points were allocated. The results
were that when the boys had the choice between maximizing the profit for all and maximizing
the profit for their group, they chose the latter. They were found to be more concerned with
creating as large a difference as possible between the amounts allocated to each group (in favor
of their group), than in gaining a greater amount for everybody, across the two groups. The
conclusion was that this is evidence of blatant discrimination associated with the categorization
of the boys into apparently meaningless social groups. It forms the basis of Tajfel's minimal
group paradigm.
Explain one cultural dimension with reference to one study
Cultural dimensions refer to the values around which national culture is organized. One example
of a cultural dimension is individualism vs collectivism. The difference between "I" and "WE"
reflects the extremes of collectivism and individualism in terms of how societies understand the
role of the individual. Individualistic modern cultures place a strong emphasis on inner beliefs,
self-assertion, and competition. They respect individual achievements, independence, and
independence. On the other hand, collectivist cultures place greater importance on the group
rather than the individual, promoting solid, unified in-groups and ideals like balance and
achievement within the group. In these cultures, conformity is more common. The constant
conflict between individual freedom and group ideals, which shape the diversity of human
societies, is encapsulated in this distinction.
One study is Bassett. The study aimed to investigate the differences in Chinese and Australian
students’ perception of conflict resolution about both dimensions; individualism versus
collectivism and long-term orientation and short-term orientation. The procedure was that thirty
business and management students were asked to analyze a potential conflict between a
Japanese supervisor and a Canadian visiting assistant teacher. The results support the
suggestion of Hofstede and Bond (1998). The Chinese were more concerned with face-saving
and personal relationships, they wanted to improve their relationship at a dinner table and solve
issues between them. However, the Australians were more concerned about the organization’s
policies than the relationship between them. The conclusion was that the Chinese have a
better value system than Australians and care more about creating meaningful relationships
instead of creating relations based on policies and procedures.
, Discuss Social Cognitive Theory
According to Social Cognitive Theory, people learn how to act by observing or imitating other
group members, modeling their actions after them, and analyzing the consequences of those
behaviors. According to Bandura, attention, retention, motivation, and potential are all factors
involved in social cognitive learning. To learn a behavior, the learner must pay attention to the
model, memorize the behavior, and want to reproduce what they observed, and then the
observer needs to be able to carry out the behavior. Certain factors may influence whether
attention is paid to the model, including the appeal, authority, and desirability. SCT has been
used in particular to explain the influence of media violence on children's aggression.
One study … Bandura. The study aimed to find out why and when children display aggressive
behavior. The procedure was that experiment was conducted with 72 children (36 boys and 36
girls) aged 3-6, all of whom were enrolled in Stanford University’s day-care program. While the
participants (children) played with books and stickers, an aggressive adult model (sometimes a
male model, sometimes a female model) spent the rest of the time behaving aggressively (both
physically and verbally) toward the Bobo doll, in a standardized way, would be used with each of
the children. At the same time, another (adult) model played in a subdued, non-aggressive way.
The children were then taken to another room where they played with toys for about two
minutes. A researcher then took these toys away, but the children were left with other toys they
could play with. The children were then taken (individually) into another room that contained
toys that were considered aggressive or non-aggressive. The aggressive toys were a Bobo doll,
a mallet, and dart guns. The non-aggressive toys were a tea set, cars, and dolls. Several
researchers observed the children and recorded details of their behavior. The results were that:
of the children who were exposed to the aggressive adult model, the boys showed an average
of 38.2 physically aggressive acts and the girls showed 12.7 physically aggressive acts. Boys
and girls imitated the male models more than the female models for physical aggression but
imitated the model of their gender more concerning verbal aggression. The conclusion was
that children can learn behavior by observing an adult’s behavior. The study also concluded that
boys are more likely to mimic the behavior of men, girls are more likely to mimic the behavior of
women, and females tend to be less aggressive than males.
Discuss one or more theories of the formation of stereotypes
Stereotyping is a common social categorization technique that shapes people's perceptions and
behaviors by associating generalized characteristics with particular groups. Although
stereotyping is thought to be unavoidable and even advantageous for cognitive organization, its
roots are in schema processing. According to Social Identity Theory (SIT), positive stereotyping
of the in-group and negative stereotyping of the out-group result from the cognitive process of
classifying people into in-groups and out-groups and from biasing oneself in favor of the
in-group. This mechanism is said to boost one's self-esteem.
One study is Spencer. The study aimed to investigate stereotype threat as applied to women
and maths performance. The procedure included 28 men and 28 women were selected from
the introductory psychology pool at the University of Michigan. All participants were required to
have completed at least one semester (but not more than a year) of calculus and received a
grade of ‘B’ or better. In Experiment 1, women and men completed an easy or difficult math
exam. Performance was equivalent when the test was relatively easy, but men outperformed
women when the test was difficult. In Experiment 2, all participants completed the same set of
mathematical items, but they were told either that the test would or would not produce gender
differences. The results were that Women performed more poorly than men, particularly in the
condition in which gender differences were highlighted. The conclusion was that stereotype
threat can undermine women’s performance in mathematics, particularly when a challenging