Mar 6815 - Chapter 1 Exam Questions
With Complete Answers
Marketing management teaches knowledge and skills that: - ANSWER will
enhance your personal effectiveness in any job
Which of the following is a common misconception concerning marketing? -
ANSWER Marketing is all about advertising.
Outside the confines of the internal business operation, which area is more
visible compared to the others? - ANSWER Marketing
___________ is a core business activity that focuses on leading and managing the
facets of marketing to improve individual, unit, and organizational performance.
- ANSWER Marketing management
According to _________, marketing is the activity, set of institutions, and
processes for creating, communicating, delivering, and exchanging offerings
that have value for customers, clients, partners, and society at large. - ANSWER
the American Marketing Association
True or false: As a field of study, marketing is only important to those involved in
consumer industries. - ANSWER false
Marketing's ____________ include any person or entity inside or outside a firm
with whom marketing interacts, impacts, and is impacted by. - ANSWER
stakeholders
Which of the following are common misconceptions concerning marketing? -
ANSWER Marketing is all about selling.
Only marketers market.
Marketing is just another cost center in a firm.
Marketing is all about advertising.
In _________ marketing, members of society at large are viewed as stakeholders
for marketing. - ANSWER societal
The fact that, unlike most other key areas of business, marketing as a field is
highly __________ outside the confines of the internal business operation, leads
to many misconceptions about marketing. - ANSWER visible
, Societal marketing has evolved into a part of the core of many firms under the
label ___________, which refers to business practices that meet humanity's needs
without harming future generations. - ANSWER sustainability
Leading and managing the facets of marketing to improve individual, unit, and
organizational performance is called: - ANSWER marketing management
_________ is the ratio of the bundle of benefits a customer receives from an
offering compared to the costs incurred by the customer in acquiring that
bundle of benefits. - ANSWER value
According to the American Marketing Association, which of the following are
aspects of marketing? - ANSWER Marketing creates, communicates, delivers,
and exchanges valuable offerings.
Marketing concerns all marketing stakeholders.
Marketing includes activities, institutions, and processes.
True or false: The AMA believes that the role of marketing in enhancing the
greater good of society is more important than any of the challenges that
marketing faces. - ANSWER true
Any person or entity inside or outside a firm with whom marketing interacts,
impacts, and is impacted by is called a marketing's - ANSWER stakeholders
During the _____________, marketing was done very much on a one-to-one basis
between firms and customers. - ANSWER pre-industrial revolution
At the broadest conceptual level, members of society at large can be viewed as
stakeholders for marketing, a concept called ___ marketing. - ANSWER societal
Maximizing production capacity utilization first became a predominant concern
during the ____________. - ANSWER Industrial Revolution
__________ refers to business practices that meet humanity's needs without
harming future generations - ANSWER Sustainability
Which of the following conditions did not cause production capacity utilization to
decline around the end of World War I? - ANSWER Customers became the
central component of marketing.
The ratio of the bundle of benefits a customer receives from an offering
compared to the costs incurred by the customer in acquiring that bundle of
benefits is called ___ - ANSWER value
With Complete Answers
Marketing management teaches knowledge and skills that: - ANSWER will
enhance your personal effectiveness in any job
Which of the following is a common misconception concerning marketing? -
ANSWER Marketing is all about advertising.
Outside the confines of the internal business operation, which area is more
visible compared to the others? - ANSWER Marketing
___________ is a core business activity that focuses on leading and managing the
facets of marketing to improve individual, unit, and organizational performance.
- ANSWER Marketing management
According to _________, marketing is the activity, set of institutions, and
processes for creating, communicating, delivering, and exchanging offerings
that have value for customers, clients, partners, and society at large. - ANSWER
the American Marketing Association
True or false: As a field of study, marketing is only important to those involved in
consumer industries. - ANSWER false
Marketing's ____________ include any person or entity inside or outside a firm
with whom marketing interacts, impacts, and is impacted by. - ANSWER
stakeholders
Which of the following are common misconceptions concerning marketing? -
ANSWER Marketing is all about selling.
Only marketers market.
Marketing is just another cost center in a firm.
Marketing is all about advertising.
In _________ marketing, members of society at large are viewed as stakeholders
for marketing. - ANSWER societal
The fact that, unlike most other key areas of business, marketing as a field is
highly __________ outside the confines of the internal business operation, leads
to many misconceptions about marketing. - ANSWER visible
, Societal marketing has evolved into a part of the core of many firms under the
label ___________, which refers to business practices that meet humanity's needs
without harming future generations. - ANSWER sustainability
Leading and managing the facets of marketing to improve individual, unit, and
organizational performance is called: - ANSWER marketing management
_________ is the ratio of the bundle of benefits a customer receives from an
offering compared to the costs incurred by the customer in acquiring that
bundle of benefits. - ANSWER value
According to the American Marketing Association, which of the following are
aspects of marketing? - ANSWER Marketing creates, communicates, delivers,
and exchanges valuable offerings.
Marketing concerns all marketing stakeholders.
Marketing includes activities, institutions, and processes.
True or false: The AMA believes that the role of marketing in enhancing the
greater good of society is more important than any of the challenges that
marketing faces. - ANSWER true
Any person or entity inside or outside a firm with whom marketing interacts,
impacts, and is impacted by is called a marketing's - ANSWER stakeholders
During the _____________, marketing was done very much on a one-to-one basis
between firms and customers. - ANSWER pre-industrial revolution
At the broadest conceptual level, members of society at large can be viewed as
stakeholders for marketing, a concept called ___ marketing. - ANSWER societal
Maximizing production capacity utilization first became a predominant concern
during the ____________. - ANSWER Industrial Revolution
__________ refers to business practices that meet humanity's needs without
harming future generations - ANSWER Sustainability
Which of the following conditions did not cause production capacity utilization to
decline around the end of World War I? - ANSWER Customers became the
central component of marketing.
The ratio of the bundle of benefits a customer receives from an offering
compared to the costs incurred by the customer in acquiring that bundle of
benefits is called ___ - ANSWER value
