,TESTBANK FOR Applied Marketing 2e Canadian
Grayson
Notes
1- The file is chapter after chapter.
2- We have shown you few pages sample.
3- The file contains all Appendix and Excel sheet
if it exists.
4- We have all what you need, we make update
at every time. There are many new editions
waiting you.
5- If you think you purchased the wrong file You
can contact us at every time, we can replace it
with true one.
Our email:
,Test Bank to accompany Grayson, Applied Marketing, Second Canadian Edition
Chapter 1
What Is Marketing?
Multiple-Choice Questions
1) Which of the following terms or phrases would be included in a basic description of
marketing?
a) sales orientation
b) common sense
c) ongoing process
d) focus on advertising
Answer: c
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
2) The breadth of marketing decisions is referred to as what?
a) The 4Ps of marketing
b) The marketing plan
c) The marketing strategy
d) The creative concept
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
3) Which skill set is required to be a good marketer?
a) Experience in professional sales
b) A high degree of creativity
c) Understanding algebra and calculus
d) Basic math skills
Copyright © 2024 John Wiley & Sons Canada Ltd. 1
,Test Bank to accompany Grayson, Applied Marketing, Second Canadian Edition
Answer: d
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
4) All of these are common misconceptions about what marketing is EXCEPT:
a) managing exchanges with customers.
b) making people buy things they don’t need.
c) an art, and you either have the gift for it or you don’t.
d) it does not involve numbers.
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
5) Which best describes “wants”?
a) Strong desires for something
b) Unfulfilled needs
c) Unsupplied demands
d) Untapped markets
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
6) In addition to sales and advertising, marketing also includes which of the following?
a) Product design
b) Social media
Copyright © 2024 John Wiley & Sons Canada Ltd. 2
,Test Bank to accompany Grayson, Applied Marketing, Second Canadian Edition
c) Community relations
d) Customer relationships
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Comprehension
7) A critical skill that marketers must know in order to make good marketing decisions is
a) marketing math.
b) demographic analysis.
c) customer awareness.
d) interpersonal skills.
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Knowledge
8) Which of the following is a key idea for understanding marketing?
a) It involves multiple parties who have something to exchange.
b) It involves sales and advertising capable of reaching customers.
c) It involves communications between companies and consumers.
d) It involves satisfying customers’ needs and desires.
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Comprehension
9) The scope of marketing decisions needs to include which of the following?
Copyright © 2024 John Wiley & Sons Canada Ltd. 3
,Test Bank to accompany Grayson, Applied Marketing, Second Canadian Edition
a) Product, price, place, and promotion
b) Product, placement, perception, and persuasion
c) Product, price, and position
d) Product, cost, communication, and convenience
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Comprehension
10) Which of the following statements is true?
a) Marketers try to influence wants, but customers ultimately decide if something is worth
buying or not.
b) Marketers are often able to make people buy something against their will.
c) Marketing is primarily based on the science of human behaviour.
d) Marketing is more of an art than a science.
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Comprehension
11) Offering too many options can lead to which problem for some companies?
a) It’s difficult to keep track of inventory and re-order as certain items are sold out.
b) They can’t specialize, leaving them vulnerable to competition.
c) Suppliers to the company can get confused and send incorrect shipments.
d) Your target market, by definition, prefers limited options.
Answer: b
Difficulty: Medium
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Application
Copyright © 2024 John Wiley & Sons Canada Ltd. 4
,Test Bank to accompany Grayson, Applied Marketing, Second Canadian Edition
12) What is the ultimate goal of marketing?
a) Selling the most product or service
b) Creating product demand
c) Influencing customers’ needs
d) Earning the greatest profit for the company
Answer: d
Difficulty: Medium
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Analysis
13) Connor attends a university in Manitoba and winter is approaching. To keep warm, he must
purchase a coat. While he prefers a Canada Goose coat, he cannot afford to pay the $1,000 price.
Which of the following statements accurately describes Connor’s situation?
a) He needs a coat and wants a Canada Goose. There is no demand, since he cannot afford the
coat he wants.
b) He wants a coat and needs a Canada Goose. There is no demand, since he cannot afford the
coat he needs.
c) He needs a coat. He both wants and demands a Canada Goose.
d) He wants a coat. He both needs and demands a Canada Goose.
Answer: a
Difficulty: Medium
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Application
14) Spiro has a new job at an office with no viable public transportation options. After some
research, he decides to purchase a motorcycle. A salesperson at a local dealership makes the very
expensive Ducati Monster sound so appealing, Spiro eventually purchases one. Which of the
following statements most accurately describes this situation?
a) Spiro needed transportation, wanted a motorcycle, but had no demand for a Ducati.
b) Spiro demanded transportation, wanted a Ducati, but had no need for a motorcycle.
c) Spiro needed transportation. His demand for a Ducati was controlled by the salesperson at the
dealership.
Copyright © 2024 John Wiley & Sons Canada Ltd. 5
,Test Bank to accompany Grayson, Applied Marketing, Second Canadian Edition
d) Spiro needed transportation and wanted a motorcycle. The salesperson influenced his demand
for a Ducati.
Answer: d
Difficulty: Medium
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Application
15) At last year’s farmer’s market, Kelsi sold every one of her jars of homemade salsa. Her
customers raved over her four different flavour combinations and were thrilled by her affordable
prices. This year, Kelsi stocked 32 different flavour combinations and kept prices the same. Her
sales slowed considerably. What is the most likely reason?
a) Kelsi’s customers were turned off by her low prices.
b) Kelsi’s customers experienced brain fatigue when confronting so many choices.
c) Kelsi did not provide adequate customer service.
d) Kelsi did not advertise her salsas effectively.
Answer: b
Difficulty: Medium
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Application
16) Which of the following is a misconception about marketing?
a) Marketing is equivalent to sales and advertising.
b) Marketing focuses on satisfying the customer.
c) Marketing involves numbers.
d) Marketing focuses on relationships.
Answer: a
Difficulty: Medium
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Application
Copyright © 2024 John Wiley & Sons Canada Ltd. 6
,Test Bank to accompany Grayson, Applied Marketing, Second Canadian Edition
17) When a customer has a strong desire for something and the ability to make the purchase, it is
called a
a) demand.
b) need.
c) want.
d) purchase.
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Knowledge
18) Properly designed and executed, marketing can do which of the following?
a) Influence people to do things they don’t want to do.
b) Make it more appealing to buy certain things over others.
c) Create a need for something.
d) Make people buy things they really can’t afford.
Answer: b
Difficulty: Medium
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Ethics
Standard 2: Bloom's || Analysis
19) What is the best synthesis of needs and wants?
a) They affect one’s quality of life.
b) They reflect one’s status in society.
c) They are unaffected by pandemics or natural disasters.
d) They can be affected by quality marketing efforts.
Answer: a
Difficulty: Hard
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Copyright © 2024 John Wiley & Sons Canada Ltd. 7
, Test Bank to accompany Grayson, Applied Marketing, Second Canadian Edition
Standard 1: AACSB || Reflective Thinking
Standard 2: Bloom's || Synthesis
20) You are having a discussion with your cousin, Thomas, about your university courses. You
tell him that your favourite course is Marketing. Thomas replies that marketing is easy because
companies simply make a product available at a low price and customers will buy it. Which
misconception of marketing applies to this situation?
a) Marketing is common sense.
b) Marketing is equivalent to sales or advertising.
c) Marketing makes people buy things they don’t need.
d) Marketing is an art, and you either have the gift or you don’t.
Answer: a
Difficulty: Medium
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Application
21) Samantha is hungry for lunch. Instead of buying food at the school cafeteria, she goes to the
local café. The prices of food are the same for both options, but the food is better at the café.
Samantha is meeting her
a) demand.
b) need.
c) want.
d) purchase.
Answer: c
Difficulty: Medium
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Application
22) A new ice cream shop has opened in your community. You saw an ad for it on Instagram and
told your friends that you should go there this week because the weather is warm. Which one of
the 4 Ps did the ice cream shop focus on with its ad?
a) product
Copyright © 2024 John Wiley & Sons Canada Ltd. 8
Grayson
Notes
1- The file is chapter after chapter.
2- We have shown you few pages sample.
3- The file contains all Appendix and Excel sheet
if it exists.
4- We have all what you need, we make update
at every time. There are many new editions
waiting you.
5- If you think you purchased the wrong file You
can contact us at every time, we can replace it
with true one.
Our email:
,Test Bank to accompany Grayson, Applied Marketing, Second Canadian Edition
Chapter 1
What Is Marketing?
Multiple-Choice Questions
1) Which of the following terms or phrases would be included in a basic description of
marketing?
a) sales orientation
b) common sense
c) ongoing process
d) focus on advertising
Answer: c
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
2) The breadth of marketing decisions is referred to as what?
a) The 4Ps of marketing
b) The marketing plan
c) The marketing strategy
d) The creative concept
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
3) Which skill set is required to be a good marketer?
a) Experience in professional sales
b) A high degree of creativity
c) Understanding algebra and calculus
d) Basic math skills
Copyright © 2024 John Wiley & Sons Canada Ltd. 1
,Test Bank to accompany Grayson, Applied Marketing, Second Canadian Edition
Answer: d
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
4) All of these are common misconceptions about what marketing is EXCEPT:
a) managing exchanges with customers.
b) making people buy things they don’t need.
c) an art, and you either have the gift for it or you don’t.
d) it does not involve numbers.
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
5) Which best describes “wants”?
a) Strong desires for something
b) Unfulfilled needs
c) Unsupplied demands
d) Untapped markets
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
6) In addition to sales and advertising, marketing also includes which of the following?
a) Product design
b) Social media
Copyright © 2024 John Wiley & Sons Canada Ltd. 2
,Test Bank to accompany Grayson, Applied Marketing, Second Canadian Edition
c) Community relations
d) Customer relationships
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Comprehension
7) A critical skill that marketers must know in order to make good marketing decisions is
a) marketing math.
b) demographic analysis.
c) customer awareness.
d) interpersonal skills.
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Knowledge
8) Which of the following is a key idea for understanding marketing?
a) It involves multiple parties who have something to exchange.
b) It involves sales and advertising capable of reaching customers.
c) It involves communications between companies and consumers.
d) It involves satisfying customers’ needs and desires.
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Comprehension
9) The scope of marketing decisions needs to include which of the following?
Copyright © 2024 John Wiley & Sons Canada Ltd. 3
,Test Bank to accompany Grayson, Applied Marketing, Second Canadian Edition
a) Product, price, place, and promotion
b) Product, placement, perception, and persuasion
c) Product, price, and position
d) Product, cost, communication, and convenience
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Comprehension
10) Which of the following statements is true?
a) Marketers try to influence wants, but customers ultimately decide if something is worth
buying or not.
b) Marketers are often able to make people buy something against their will.
c) Marketing is primarily based on the science of human behaviour.
d) Marketing is more of an art than a science.
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Comprehension
11) Offering too many options can lead to which problem for some companies?
a) It’s difficult to keep track of inventory and re-order as certain items are sold out.
b) They can’t specialize, leaving them vulnerable to competition.
c) Suppliers to the company can get confused and send incorrect shipments.
d) Your target market, by definition, prefers limited options.
Answer: b
Difficulty: Medium
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Application
Copyright © 2024 John Wiley & Sons Canada Ltd. 4
,Test Bank to accompany Grayson, Applied Marketing, Second Canadian Edition
12) What is the ultimate goal of marketing?
a) Selling the most product or service
b) Creating product demand
c) Influencing customers’ needs
d) Earning the greatest profit for the company
Answer: d
Difficulty: Medium
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Analysis
13) Connor attends a university in Manitoba and winter is approaching. To keep warm, he must
purchase a coat. While he prefers a Canada Goose coat, he cannot afford to pay the $1,000 price.
Which of the following statements accurately describes Connor’s situation?
a) He needs a coat and wants a Canada Goose. There is no demand, since he cannot afford the
coat he wants.
b) He wants a coat and needs a Canada Goose. There is no demand, since he cannot afford the
coat he needs.
c) He needs a coat. He both wants and demands a Canada Goose.
d) He wants a coat. He both needs and demands a Canada Goose.
Answer: a
Difficulty: Medium
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Application
14) Spiro has a new job at an office with no viable public transportation options. After some
research, he decides to purchase a motorcycle. A salesperson at a local dealership makes the very
expensive Ducati Monster sound so appealing, Spiro eventually purchases one. Which of the
following statements most accurately describes this situation?
a) Spiro needed transportation, wanted a motorcycle, but had no demand for a Ducati.
b) Spiro demanded transportation, wanted a Ducati, but had no need for a motorcycle.
c) Spiro needed transportation. His demand for a Ducati was controlled by the salesperson at the
dealership.
Copyright © 2024 John Wiley & Sons Canada Ltd. 5
,Test Bank to accompany Grayson, Applied Marketing, Second Canadian Edition
d) Spiro needed transportation and wanted a motorcycle. The salesperson influenced his demand
for a Ducati.
Answer: d
Difficulty: Medium
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Application
15) At last year’s farmer’s market, Kelsi sold every one of her jars of homemade salsa. Her
customers raved over her four different flavour combinations and were thrilled by her affordable
prices. This year, Kelsi stocked 32 different flavour combinations and kept prices the same. Her
sales slowed considerably. What is the most likely reason?
a) Kelsi’s customers were turned off by her low prices.
b) Kelsi’s customers experienced brain fatigue when confronting so many choices.
c) Kelsi did not provide adequate customer service.
d) Kelsi did not advertise her salsas effectively.
Answer: b
Difficulty: Medium
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Application
16) Which of the following is a misconception about marketing?
a) Marketing is equivalent to sales and advertising.
b) Marketing focuses on satisfying the customer.
c) Marketing involves numbers.
d) Marketing focuses on relationships.
Answer: a
Difficulty: Medium
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Application
Copyright © 2024 John Wiley & Sons Canada Ltd. 6
,Test Bank to accompany Grayson, Applied Marketing, Second Canadian Edition
17) When a customer has a strong desire for something and the ability to make the purchase, it is
called a
a) demand.
b) need.
c) want.
d) purchase.
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Knowledge
18) Properly designed and executed, marketing can do which of the following?
a) Influence people to do things they don’t want to do.
b) Make it more appealing to buy certain things over others.
c) Create a need for something.
d) Make people buy things they really can’t afford.
Answer: b
Difficulty: Medium
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Ethics
Standard 2: Bloom's || Analysis
19) What is the best synthesis of needs and wants?
a) They affect one’s quality of life.
b) They reflect one’s status in society.
c) They are unaffected by pandemics or natural disasters.
d) They can be affected by quality marketing efforts.
Answer: a
Difficulty: Hard
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Copyright © 2024 John Wiley & Sons Canada Ltd. 7
, Test Bank to accompany Grayson, Applied Marketing, Second Canadian Edition
Standard 1: AACSB || Reflective Thinking
Standard 2: Bloom's || Synthesis
20) You are having a discussion with your cousin, Thomas, about your university courses. You
tell him that your favourite course is Marketing. Thomas replies that marketing is easy because
companies simply make a product available at a low price and customers will buy it. Which
misconception of marketing applies to this situation?
a) Marketing is common sense.
b) Marketing is equivalent to sales or advertising.
c) Marketing makes people buy things they don’t need.
d) Marketing is an art, and you either have the gift or you don’t.
Answer: a
Difficulty: Medium
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Application
21) Samantha is hungry for lunch. Instead of buying food at the school cafeteria, she goes to the
local café. The prices of food are the same for both options, but the food is better at the café.
Samantha is meeting her
a) demand.
b) need.
c) want.
d) purchase.
Answer: c
Difficulty: Medium
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Application
22) A new ice cream shop has opened in your community. You saw an ad for it on Instagram and
told your friends that you should go there this week because the weather is warm. Which one of
the 4 Ps did the ice cream shop focus on with its ad?
a) product
Copyright © 2024 John Wiley & Sons Canada Ltd. 8
