MARKETING MANAGEMENT - D174 - WGU PRE-ASSESSMENT:
(JNV1) QUESTIoNS AND CoRRECT ANSWERS (VERIFIED) |
LATEST UPDATE 2026/2027 | GRADED A+ | BRAND NEW |
100% GUARANTEED PASS
An established company is discussing various marketing strategies, and the chief information
officer is asked to improve the online presence of the company by converting paper documents
to electronic forms. Which of the AMA's Seven Big Problems in Marketing is this company
addressing? - ANSWER-
Which two concepts are core to marketing? - ANSWER-Value and exchange
A popcorn company that differentiates itself from the competition with its fresh, handmade
popcorn is expanding its business to e-commerce. Given its focus on producing high quality,
gourmet popcorn, the company is concerned it cannot keep up with demand so it's looking at
new equipment to sustain its handmade unique selling proposition and improve production
efficiency. Which extended marketing mix element will the company be focusing on? - ANSWER-
Process
The founder of a well-known company is focused on keeping and cultivating profitable current
customers by collecting and using real-time customer information. Which post-marketing
concept is the focus of this company? - ANSWER-Relationship orientation
Which element in the marketing mix is demonstrated by a magazine subscription service
employing telemarketing strategies during early evening hours? - ANSWER-Promotion
A local doctor's office is deciding whether to install computer games in the waiting room to
entertain children who are waiting for appointments. Which macro-level external factor
encourages the office to install this technology? - ANSWER-Demographic
A company in a competitive industry needs to conduct an internal and external company
analysis to determine future marketing strategies. Which form of analysis should the company
use? - ANSWER-SWOT
, A company has a vision and mission to make education accessible to everyone around the
world. It has innovative products and has developed an organization around capturing new
opportunities to execute the mission. Which strategic type is this categorized as? - ANSWER-
Prospector
A cable company's marketing plan states that the company will lower prices during the next year
to attract customers away from competitors. At which planning level has the statement been
written? - ANSWER-Tactical
A grocery store's marketing plan states that the company will purchase billboard advertising
space during the first three months of the year. At which planning level has the statement been
written? - ANSWER-Tactical
A law firm hires two new attorneys to accommodate the growing needs of its largest client.
Which of Porter's five forces is this an example of? - ANSWER-Power of customers
Which task should a university bookstore that recently purchased new inventory management
software employ a SWOT analysis to accomplish? - ANSWER-Identify employee training needs
A mobile phone company wants to employ a dynamic marketing campaign to separate itself from
competitors. Which task should the company employ a SWOT analysis to accomplish? -
ANSWER-Identify potential channels of communication
A domestic company wants to expand the marketing of an existing product to an international
market. The company is willing to meet the legal and local product requirements of this new
location as part of the marketing strategy. Which global product strategy should the company
use? - ANSWER-Product adaptation
A company notices that a product sold well in a domestic market but was stagnant in an
emerging international market that had a lower per capita income. Which factor did the
company fail to assess? - ANSWER-Purchasing power of the customers in the foreign market
Two companies form a partnership that has allowed them both to enter a market that would have
otherwise been closed due to legal restrictions. Which type of strategic alliance has occurred? -
ANSWER-Joint venture
A company is finding it critical to develop local government relationships in order to foster better
connections with its local customers. Which organizational structure should the company use to
develop these relationships? - ANSWER-Geographic regions
(JNV1) QUESTIoNS AND CoRRECT ANSWERS (VERIFIED) |
LATEST UPDATE 2026/2027 | GRADED A+ | BRAND NEW |
100% GUARANTEED PASS
An established company is discussing various marketing strategies, and the chief information
officer is asked to improve the online presence of the company by converting paper documents
to electronic forms. Which of the AMA's Seven Big Problems in Marketing is this company
addressing? - ANSWER-
Which two concepts are core to marketing? - ANSWER-Value and exchange
A popcorn company that differentiates itself from the competition with its fresh, handmade
popcorn is expanding its business to e-commerce. Given its focus on producing high quality,
gourmet popcorn, the company is concerned it cannot keep up with demand so it's looking at
new equipment to sustain its handmade unique selling proposition and improve production
efficiency. Which extended marketing mix element will the company be focusing on? - ANSWER-
Process
The founder of a well-known company is focused on keeping and cultivating profitable current
customers by collecting and using real-time customer information. Which post-marketing
concept is the focus of this company? - ANSWER-Relationship orientation
Which element in the marketing mix is demonstrated by a magazine subscription service
employing telemarketing strategies during early evening hours? - ANSWER-Promotion
A local doctor's office is deciding whether to install computer games in the waiting room to
entertain children who are waiting for appointments. Which macro-level external factor
encourages the office to install this technology? - ANSWER-Demographic
A company in a competitive industry needs to conduct an internal and external company
analysis to determine future marketing strategies. Which form of analysis should the company
use? - ANSWER-SWOT
, A company has a vision and mission to make education accessible to everyone around the
world. It has innovative products and has developed an organization around capturing new
opportunities to execute the mission. Which strategic type is this categorized as? - ANSWER-
Prospector
A cable company's marketing plan states that the company will lower prices during the next year
to attract customers away from competitors. At which planning level has the statement been
written? - ANSWER-Tactical
A grocery store's marketing plan states that the company will purchase billboard advertising
space during the first three months of the year. At which planning level has the statement been
written? - ANSWER-Tactical
A law firm hires two new attorneys to accommodate the growing needs of its largest client.
Which of Porter's five forces is this an example of? - ANSWER-Power of customers
Which task should a university bookstore that recently purchased new inventory management
software employ a SWOT analysis to accomplish? - ANSWER-Identify employee training needs
A mobile phone company wants to employ a dynamic marketing campaign to separate itself from
competitors. Which task should the company employ a SWOT analysis to accomplish? -
ANSWER-Identify potential channels of communication
A domestic company wants to expand the marketing of an existing product to an international
market. The company is willing to meet the legal and local product requirements of this new
location as part of the marketing strategy. Which global product strategy should the company
use? - ANSWER-Product adaptation
A company notices that a product sold well in a domestic market but was stagnant in an
emerging international market that had a lower per capita income. Which factor did the
company fail to assess? - ANSWER-Purchasing power of the customers in the foreign market
Two companies form a partnership that has allowed them both to enter a market that would have
otherwise been closed due to legal restrictions. Which type of strategic alliance has occurred? -
ANSWER-Joint venture
A company is finding it critical to develop local government relationships in order to foster better
connections with its local customers. Which organizational structure should the company use to
develop these relationships? - ANSWER-Geographic regions
